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Wake Forest University Baptist Medical Center | Company Profile, Marketing Contacts, Media Spend, Brands




Located in Winston-Salem, North Carolina, Wake Forest University Baptist Medical Center is a non profit, health services organization founded in 1922. Wake Forest University Baptist Medical Center offers rehabilitation and long tern care facilities, health and information centers as well as outpatient services.

Main Telephone (336) 716-4587
Main Fax (336) 716-6841
Primary Address
Communications & Marketing & Media
Medical Center Boulevard
Winston-Salem, NC 27157
USA

Wake Forest University Baptist Medical Center Contacts

Contacts (5)
Name Title State
Robert G. Executive Vice President, External Relations & Chief Marketing Officer NC
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (336) 716-4587
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Communications & Marketing & Media
Medical Center Boulevard
Winston-Salem, NC
27157
USA

Chad E. Executive Vice President, Corporates Services & Chief Financial Officer NC
Paula F. Assistant Vice President, Media Relations NC
Jeff H. Assistant Vice President, Marketing NC
Joanna L. Director, Marketing & Corporate & Community Programming NC

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Wake Forest University Baptist Medical Center *

Agency Relationships


Brand Agency Service From To
**** ****** ********** ******* ******* ****** ********** ********* direct marketing unknown present
**** ****** ********** ******* ******* ****** ******** (******** ** ****** **** *.*.) AOR - creative 2001 present

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DailyVista

Score 54 – Close Watch: Wake Forest Baptist Medical Center names CMO


Subject: digital, local, healthcare marketing, 

Company: Winmo profile) (WFBMC) in Winston-Salem, NC

Opportunity: Added marketing responsibilities to Robert Gfeller’s current role as executive director for the Childress Institute for Pediatric Trauma. As CMO and VP of marketing, communications and media, Gfeller is tasked developing and implementing marketing and communications strategies for the entire enteprise. This includes  Wake Forest Baptist Health and its strategic affiliates and partners, Wake Forest School of Medicine and support to Wake Forest Innovations. He will report to EVP of strategy and administration Terry Williams. 

Close-Watch

Last week, WFBMC began the public phase of its fundraising campaign to raise $350 million for patient care, education and research (more here). Gfeller is replacing Lisa Wyatt, who left her role as CMO in September. Therefore, as he begins putting his stamp on marketing strategy, those is the Winston-Salem-area should start making digital, event and PR pitches now. 

Additional Insight

Experience: Prior to joining WFBMC, Gfeller served in executive positions in marketing, merchandising, strategy and customer experience for companies such as Coca-Cola, Nabisco, Colgate-Palmolive and Lowe’s Home Improvement.

Digital Breakdown: According to Moat, WFBMC has run 26 display ads on nine publishers since January, such as journalnow.com, wxii12.com, the-dispatch.com and greensboro.com. It also ran seven high impact ads. For the same period in 2014, 21 creatives were run on three publishers (journalnow.com, wxii12.com and wfmynews2.com).

Winmo profile)
Communications & Marketing & Media
Medical Center Blvd.
Winston-Salem, NC 27157
(336) 716-4587

Robert Gfeller 
Vice President, Communications, Marketing & Media & Chief Marketing Officer
(336) 716-4587
rgfeller@wakehealth.edu

Mark Mistysyn 
Director, Interactive Marketing & Digital Strategy
(316) 716-7119 (direct)
mmistysy@wakehealth.edu

James Patterson 
Director, Marketing & Communications – Wake Forest Innovations
(336) 713-1652 (direct)
jhpatter@wakehealth.edu