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Memorial Sloan-Kettering Cancer Center | Company Profile, Marketing Contacts, Media Spend, Brands




Memorial Sloan-Kettering Cancer Center is provider of patient care, research and development and educational programs related to cancer. With corporate headquarters in New York, NY, Memorial Sloan-Kettering operates multiple locations in New Jersey, Long Island, and Westchester. Memorial Sloan-Kettering Cancer Center was founded in 1884 as the New York Cancer Hospital

Main Telephone (212) 639-2000
Main Fax (212) 639-3576
Primary Address
1275 York Avenue
New York, NY 10065
USA

Memorial Sloan-Kettering Cancer Center Contacts

Contacts (5/13)
Name Title State
Avice M. Senior Vice President & Chief Communications Officer NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 639-2000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1275 York Avenue
New York, NY
10065
USA

Craig T. President & Chief Operating Officer NY
John G. Executive Vice President NY
Richard N. Vice President, Development NY
Anthony M. Director, Planning, Budgeting & Marketing NY

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Memorial Sloan-Kettering Cancer Center *******

Agency Relationships


Brand Agency Service From To
******** *****-********* ****** ****** ***** ***** AOR - media buying & planning 2014 present
******** *****-********* ****** ****** *** ******** digital 2009 present
******** *****-********* ****** ****** ********** digital 2014 present
******** *****-********* ****** ****** ********** digital 2014 present
******** *****-********* ****** ****** ********** & *******, ***. public relations 2014 present

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DailyVista

Digital, Traditional Opps: Memorial Sloan Kettering rounds out agency roster, looks to amplify ma...


Subject: Print, TV, radio, digital, social media, PR, earned media, events

Organization: Memorial Sloan-Kettering Cancer Center (MSK) 

Opportunity: Hired here) MSK is amplifying its marcom efforts to become more top-of-mind in the competitive cancer treatment landscape. Therefore, continue to work at securing traditional and digital ad dollars as MSK heads into 2015. We hear that MSK is still finishing up reporting for 2014, so 2015 planning should be under way relatively soon. 

Additional Insight

New Roster: CooperKatz is the latest in a slew of new agency hires: Publicis's Media Storm (media AOR since February). 

Media Spend: MSK allocated $6 million towards measured media last year, up from $4.9 million in 2012 and $4.2 million in 2011. The majority of funds go to magazine, TV and radio ads. 

Memorial Sloan-Kettering Cancer Center
1275 York Ave.
New York, NY 10065
(212) 639-2000 

Anthony Moye
Director, Planning, Budgeting & Marketing
(646) 227-3527
moyea@mskcc.org