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Haemonetics Corporation | Company Profile, Marketing Contacts, Media Spend, Brands




Haemonetics Corporation makes products which separate whole blood into components during the collection activity. The Company has been engaged in manufacturing automated systems and single use consumables used in blood donation, blood processing, and surgical salvage of blood. Its direct customers are blood and plasma collectors, hospitals and hospital service providers.

Main Telephone (781) 848-7100
Main Fax (781) 848-5106
Primary Address
400 Wood Road
Braintree, MA 02184-9114
USA

Haemonetics Corporation Contacts

Contacts (5)
Name Title State
Brian C. Chief Executive Officer & President MA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (781) 848-7100
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 400 Wood Road
Braintree, MA
02184-9114
USA

Christopher L. Chief Financial Officer & Vice President, Business Development MA
David S. Vice President, Global Supply Chain MA
Joe L. Senior Director, Global Marketing, Communications & eBusiness MA
Lisa F. Global Product Director, Surgical Cell Salvage MA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Cell Saver *
SmartSuction *
cardioPAT *
Haemonetics Corporation *
OrthoPAT *

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DailyVista

Haemonetics Corporation creates new CMO position


The Story
Haemonetics Corporation announced the appointment of Peter Allen to the newly created position of chief marketing officer, according to the company.
 
Allen joined the Braintree, Mass.-based company in 2003 as president of the Donor Division. He has over 25 years experience in health care and medical products.
 
Prior to joining Haemonetics, he held the position of vice president of The Aethena Group, a private equity firm providing services to the global healthcare industry.
 
Through its blood management solutions offerings, Haemonetics markets to hospitals, blood banks and plasma collection customers. Haemonetics’ marketing efforts support improving patient care as it relates to blood transfusions while simultaneously reducing total health care costs.
 
The Research
In this position, Allen will assume responsibility for global marketing of Haemonetics’ full product portfolio in addition to his current responsibilities as president of its Donor Division.
 
“Pete Allen was an architect of our strategic vision to be the global leader in blood management solutions for our customers. He has established strong relationships with our customers and gained keen insight into customer needs and market trends,” Chief Operating Officer Brian Concannon said in a statement. “We are pleased that he will be leading Haemonetics’ marketing strategy as we leverage the Haemonetics brand in our expanding markets.”
 
DailyVista spoke briefly with investor relations spokesperson Julie Fallon who said that Haemonetics has a small, very clearly defined customer base and primarily utilizes B-to-B marketing initiatives.
 
“Over the next few months [Allen] will define new roles and objectives, but all will be focused on a new vision as a global leader in blood management solutions,” she said.
 
According to The List database, Haemonetics does not currently have any agency relationships.
 
The Direction
Agencies with B-to-B experience should contact Haemonetics with ideas on how it can best market its services to other pharma-related companies. Interested firms should give a congratulatory call to Allen and explain how your firm can help Haemonetics’ ultimate goals to expand throughout the country.

Haemonetics Corporation
400 Wood Road
Braintree, MA 02184
(781) 848-7100
 
Karen Elsner
Director of Marketing
(781) 848-7100
 
Peter Allen
President – Donor Division & Chief Marketing Officer
(781) 848-7100
 
Brad Nutter
President & Chief Executive Officer
(781) 848-7100