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St. Jude Medical, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




St. Jude Medical, Inc. manufactures medical equipment. The company's main products are electrical pacemakers and implantable cardioverter defibrillators. St. Jude Medical, Inc. is headquartered in St. Paul, MN and their products are marketed worldwide.

Main Telephone (651) 756-2000
Main Fax (651) 482-8318
Primary Address
One Saint Jude Medical Drive
Saint Paul, MN 55117
USA

St. Jude Medical, Inc. Contacts

Contacts (5/6)
Name Title State
Daniel S. President & Chief Executive Officer MN
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (651) 756-2000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: One Saint Jude Medical Drive
Saint Paul, MN
55117
USA

Lisa A. Chief Marketing Officer TX
Eric F. Group President, St. Jude Medical CA
Angie C. Senior Advisor MN
Candace F. Vice President, External Communications MN

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
St. Jude Medical, Inc. *

Agency Relationships


Brand Agency Service From To
**. **** *******, ***. ****** ******* AOR - creative 2005 present
**. **** *******, ***. ****** ******** *********** creative, multicultural 2003 present

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DailyVista

Cardio device company St. Jude to sell defibrillators


The Story
Medical device company St. Jude Medical will attempt to revive sales of a controversial implantable heart defibrillator, according to The New York Times.
 
St. Paul, Minn.-based St. Jude and Bedford, Mass.-based Cambridge Heart Inc. announced a three-year sales and marketing agreement under which St. Jude Medical will sell Cambridge Heart's HearTwave II and Microvolt T-Wave Alternans systems to cardiologists in North America.
 
St. Jude purchased $12.5 million of preferred stock in Cambridge Heart. As part of the deal, Cambridge Heart will manage system installation, customer training and equipment service.
 
The heart defibrillators are implanted electronic instruments that can restore normal cardiac rhythms if the heart starts beating erratically.
 
"The ability to provide physicians with a non-invasive, cost-effective test to help identify patients that will benefit from ICD therapy is appealing,” St. Jude President Michael Rousseau said in a statement.
 
St. Jude Medical develops and sells cardiac, neurological and chronic pain medical devices and boasted $3.3 billion in revenues in 2006.
 
Research
DailyVista spoke with company spokesperson Kathleen Janasz to learn more about St. Jude’s marketing strategy.
 
St. Jude markets its products through a nationwide sales team of 2,000 representatives that sell the product to cardiologists, Janasz said.
 
The company advertises its products extensively in medical journals and makes presentations at medical meetings and conferences throughout the year. Most sales and educational materials are produced in house.
 
Insurance companies have hampered sales of the $50,000 heart defibrillators, contending that three-quarters of patients receiving the implant never need it to shock their heart. Also widespread publicity about a small number of deaths associated with the device also hurt marketing efforts.
 
St. Jude will pick up the marketing ball that medical marketing company Medtronic dropped. In 2003, the Minneapolis-based company backed a series of trials and launched an unsuccessful advertising campaign that was meant to put to rest safety concerns about the device, according to the Times.
 
According to The List Database, neither company has an advertising agency of record. Cambridge Heart contracts New York-based Burns McClellan for public relations support.
 
According to Nielsen Media Plus, St. Jude spent a total of $30,000 on outdoor and spot radio in 2005.
 
The Directions
We see an opportunity for firms with medical device experience helping St. Jude position the product with cardiologists. Project work is likely available to develop ads for medical journal magazines. Shops should also approach with creative ways to communicate the device’s advantages in exhibit halls and presentations. Public relations firms should approach with crisis communications strategies that will combat bad publicity. Firms with strategic B-to-B capabilities can help with insurance company relations to gain acceptance for the product.
Cambridge Heart, Inc.
1 Oak Park Drive
Bedford, MA 01730
(781) 271-1200
 
Mark Florence
Vice President, Sales & Marketing
(781) 271-1200
 
St. Jude Medical, Inc.
One Lillehei Plaza
St. Paul, MN  55117
(651) 483-2000 
 
Kathleen Janasz
Senior Director of Communications & Public Relations
(651) 415-7042
 
Michael Rousseau
President, U.S. Division
(651) 483-2000