Helen of Troy Limited | Company Profile, Marketing Contacts, Media Spend, Brands
Helen of Troy, Ltd. designs, produces, and markets brand-name personal care electrical products which include hair dryers, curling irons, hair straighteners, women's shavers, as well as comfort products such as footbaths and body massagers. The company is headquartered in El Paso, TX.
|Main Telephone||(915) 225-8000|
|Main Fax||(915) 225-8004|
Helen of Troy Limited ContactsContacts (5/16)
|Julien M.||Chief Executive Officer||TX|
Sample of Associated Brands
|Bryan G.||Chief Financial Officer||TX|
|Scott A.||General Manager||OR|
|Joann P.||Vice President, Marketing - Retail Appliances||TX|
|Terri T.||Vice President, Marketing||TX|
|****||***** *****||AOR - creative||unknown||present|
|***** *****||**** + ***** ******||Creative||unknown||present|
|**** ****||***** *****||AOR - creative||unknown||present|
|**** ****||*********, ***||Digital, Media Buying, Media Planning||unknown||present|
|*** *****||********* | *****||media buying & planning||unknown||present|
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Social, Sponsorship Opps: Hydro Flask's acquisition could lead to higher marketing spend (Score 61)
Subject: outdoor, trade show, events, digital, print, sponsorship, experiential
Company: Hydro Flask, maker of high-performance, insulated stainless steel flasks
Sellers and agency readers should keep in mind that part of the reasoning behind leaving Hydro Flask’s headquarters in Bend is to maintain engagement and authenticity with the active outdoor customer segment the company services. Therefore, social media, grassroots and sponsorship/event efforts will still be top-of-mind, at least as the outset of the acquisition.
Currently, Hydro Flask markets in outdoor, natural food, coffee and beer channels, so those who focus on those markets should look for revenue here. More money behind marketing could also trigger agency shifts, although it is likely that Hydro would consolidate with an existing HOT roster agency. Don’t let this deter you, however – those with pitches that can strike a balance between small company authenticity and growing brand awareness may just be what the company is looking for in an agency partner.
Hydro Flask currently scores a 61 on our VAI, coming in at No. 315.
Hydro Flask Influencer Team Members: The influencer team includes Nate Wyeth.
561 NW York Dr.
Bend, OR 97701
Vice President, Marketing & Products