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Allergan, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Allergan, Inc, is a pharmaceutical and medical device company that researches and develops products for specific diseases in the opthamology, neuroscience and dermatology markets. Headquartered in Irvine, CA, Allergan, Inc. manufactures and markets a variety of aesthetic medical products as well, including breast implants, acne medications, injectable skin treatments and eye care products.

Main Telephone (714) 246-4500
Main Fax (714) 246-6987
Primary Address
Post Office Box 19534
Irvine, CA 92623-9534
USA

Allergan, Inc. Contacts

Contacts (5/44)
Name Title State
Brenton S. Chief Executive Officer & President CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (714) 246-4500
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Post Office Box 19534
Irvine, CA
92623-9534
USA

Robert S. Chief Operating Officer CA
William M. Chief Commercial Officer CA
David N. Chief Brand Research and Development Officer CA
Maria H. Chief Financial Officer CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Acular *
Alphagan *
Azelex *
Botox ********
Fluoroplex *

Agency Relationships


Brand Agency Service From To
********, ***. *******-****** AOR - creative 2012 present
********, ***. ******* *********, ***. digital unknown present
********, ***. ******** media buying & planning unknown present
********, ***. ****** print media buying & planning unknown present
********, ***. ******* *********, ***. digital unknown present

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DailyVista

TV, Digital Opps Update: New Alzheimer's treatment Namzaric to receive ad boost next year


Subject: TV, direct response, online, digital

Brand: Allergan

Opportunity: Namzaric is already receiving a fair amount of ad support but its traditional/digital direct response spend will kick into high gear next year, when most of the formulary coverage for the drug begins. As Allergan CEO Brent Saunders has said previously, the company has ” no issue” making DTC investments as long as it sees strong ROI. Also, William Meury, EVP and president of branded pharma at Allergan, said in the Q3 earnings call that Namzaric will account for a higher percentage of the company’s Alzheimer’s business because it’s a better drug than sibling Namenda XR. 

For comparison – Namenda XR has spent $28.5 million on national TV this year but support ended once Namzaric’s campaign launched, according to iSpot.tv. So, look for Namzaric to take off in 2016 where Namenda left off. An advantage should go to sellers with high engagement rates among guardians, adult children ages 35-64 who act as caregivers of a parent with Alzheimer's. Based on Namenda XR’s display trends, this means health & fitness, news and hobbies & interests sites.

Additional Insight

Media Breakdown: So far, Namzaric has spent $7 million on its first national TV ad (see targeting breakdown right), which broke Sept. 22, Moat.

Winmo profile)
Post Office Box 19534
Irvine, CA 92623
(714) 246-4500

Talea Khalil
Consumer Marketing Director – Allergan
(714) 246-4500