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Mead Johnson & Company | Company Profile, Marketing Contacts, Media Spend, Brands




Mead Johnson & Company, a nutritional products subsidiary of pharmaceutical manufacturer Bristol-Myers Squibb, specializes in making nutritional products for infants and children. The company, headquartered in Evansville, IN, produces branded nutritional foods for infants and children with special dietary needs for consumers throughout the world.

Main Telephone (812) 429-5000
Main Fax (812) 429-5128
Primary Address
2400 West Lloyd Expressway
Evansville, IN 47721-0001
USA

Mead Johnson & Company Contacts

Contacts (5/18)
Name Title State
Kasper J. President & Chief Executive Officer IN
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (812) 429-5000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 2400 West Lloyd Expressway
Evansville, IN
47721-0001
USA

James J. Senior Vice President, Technical Operations IN
Chris P. Vice President, Corporate Communications - Mead Johnson Nutrition IN
Carl S. Vice President, Marketing IN
Mike M. Business Development Director - WIC IN

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Fer-In-Sol *
Nutrament *****
Tri-Vi-Sol *
Mead Johnson & Company ***
Enfamil ******

Agency Relationships


Brand Agency Service From To
******* ******* & ******* creative, digital, public relations 2009 present
******* ********** media buying & planning 2009 present
**** ******* & ******* **** **********, ***. Digital 2007 present
**** ******* & ******* ********* | ***** AOR - media buying & planning 2009 present

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Recent Discussions

Who is the President & Chief Executive Officer of Mead Johnson & Company?

Who is the marketing contact for pharmaceuticals & OTC drugs in IN

What is the email of the Senior Vice President, Technical Operations of Mead Johnson & Company?

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Who is the creative, digital, public relations agency of Mead Johnson & Company?

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DailyVista

Rumor – Mead Johnson moves digital planning, buying to Spark?


Subject: TV, digital, print, online, video, mobile, direct response, Hispanic, Spanish language media, sponsorship

Company: Mead Johnson, Glenville, Ill.-based manufacturer of infant formula known for the Enfamil brand.

Opportunity: We hear that DigitasLBi, NYC. We haven’t been able to verify this 100% yet, but we’ll keep you posted as we learn more.

With planning around the corner and Mead’s core H1 buying period coming up, sellers should reach out now to secure branding and direct response dollars across TV, digital and print. Focus on Enfamil (includes Enfagrow), Mead Johnson’s top ad spending brand. Furthermore, Hispanic sellers may have an edge, given Enfamil’s TV targeting trends this year. 

While Mead Johnson only gets about 1/3 of revenue from the US, CEO Kasper Jakobsen did say in January that the company would continue to invest in marketing stateside, including for digital demand generation. 

Additional Insight

Digital Breakdown: Since January, most of Enfamil’s desktop display has run on babycenter.com, cafemom.com, news.yahoo.com and ebay.com. Mobile has run largely with wunderground.com, cafemom.com, amazon.com, photobucket.com aand babycenter.com.  Most of these impressions are purchased site direct but a substantial amount are coming from DSPs, such as Varick Media and MediaMath. 

TV Breakdown: Since January, $8.4 million has supported national TV buys, most of which was placed before May 1, according to iSpot.tv. Univision makes up the bulk of network spending, followed by The Hub, Telemundo, Nick and E!. Shows receiving the most ad support include “Hasta el Fin del Mundo,” “Despierta América!,” “Keeping Up With the Kardashians,” “Avenida Brasil” and “Amores con Trampa.”

Mead Johnson & Company
2400 West Lloyd Expressway
Evansville, IN 47721
(812) 429-5000

Sari Winick
Director, Marketing – Enfamil
(812) 429-5000
sari.winick@mjn.com

Trevor Mueller
Global Media Manager (came on board during the summer)
(812) 429-5000
trevor.mueller@mjn.com