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Church & Dwight Company, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Church & Dwight Co., Inc. develops, manufactures and markets a of range household, personal care and specialty products. The company, headquartered in Princeton, NJ, produces several consumer products including baking soda, carpet deodorizer, laundry detergent, bathroom cleaners, air fresheners, toothpaste and anti-perspirants.

Main Telephone (609) 683-5900
Main Fax (609) 497-7269
Primary Address
Princeton South Corporate Center
500 Charles Ewing Boulevard
Ewing, NJ 08628
USA

Church & Dwight Company, Inc. Contacts

Contacts (5/68)
Name Title State
James C. Chairman & Chief Executive Officer NJ
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (609) 683-5900
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Princeton South Corporate Center
500 Charles Ewing Boulevard
Ewing, NJ
08628
USA

Matthew F. Chief Executive Officer NJ
Curt S. President - Specialty Products Division NJ
Mark S. Vice President & Chief Information Officer NJ
Britta B. Executive Vice President & Chief Marketing Officer NJ

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Arm & Hammer Pet ********
Arm & Hammer Deodorants & Antiperspirants *******
Cameo *
Clean Shower *
First Response ********

Agency Relationships


Brand Agency Service From To
*** ***** Media Buying, Media Planning 2005 present
*** & ****** ***** media buying & planning unknown present
*** & ****** ******* Public Relations unknown present
*** & ****** ********** & *************** ***** media buying & planning unknown present
*** & ****** *********** ***** media buying & planning unknown present

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Recent Discussions

Who is the Chairman & Chief Executive Officer of Church & Dwight Company, Inc.?

Who is the marketing contact for pharmaceuticals & OTC drugs in NJ

What is the email of the Chief Executive Officer of Church & Dwight Company, Inc.?

What is direct phone of the President - Specialty Products Division of Church & Dwight Company, Inc.?

Who is the Media Buying, Media Planning agency of Church & Dwight Company, Inc.?

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DailyVista

Q4, Q2 Media Opps: Church & Dwight reviews media planning, buying


Subject: TV, digital, online, magazine, radio, Spanish language TV, sponsorship

Company: Winmo profile)

Opportunity: Xaxis

Sellers - This review comes as as C&D increases annual ad spend to grow its mega brands (Arm & Hammer, Trojan, Oxiclean and the vitamin business) and moves more budget to digital (research here). In fact, 80% of fiscal 2015 media investment is slated to go to these mega brands. We’ll keep you posted when we learn where the account is going. In the meantime, continue to focus your approach on C&D’s power brands, because they receive the majority of ad support.

Focus particularly on OxiClean and Trojan. Oxiclean continues to benefit from higher ad support, as it expands into new categories: laundry detergent, bleach and dishwashing (research here). On the contrary, market share leader Trojan is facing headwinds in the flat condom category, leading Craigie to remark during the Q2 earnings call, “If I had one wish in life, I’d wish to get the Trojan category growing.” To spur demand, Trojan has new product launches and marketing programs on the way.  This makes me wonder if Trojan will review creative soon. 

Additional Insight

Incumbent: Maxus, part of WPP’s Group M, had had the account for 10 years, according to The List.

Media Spend: C&D spent $393.4 million on measured media last year, down 6% from $420.7 million in 2013, according to Kantar Media. TV makes up the bulk of budget, followed by magazine, Spanish language network TV, display and radio.

Church & Dwight
469 N Harrison St.
Princeton, NJ 08543
(609) 683-5900

Bruce Fleming
Chief Marketing Officer & Executive Vice President
(609) 683-5900
bruce.fleming@churchdwight.com