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Bayer Consumer Care Division | Company Profile, Marketing Contacts, Media Spend, Brands




The consumer health division of Bayer, headquartered in Morristown, NJ, is one of the world's largest distributors and marketers of over-the-counter medications and nutritional supplements in the world with brands distributed globally. Medications are used to treat coughs, colds, gastrointestinal ailments, dermatologic problems and prevent illnesses. Bayer Consumer Care Division has production facilities in Europe, North America, Latin America and Asia.

Main Telephone (973) 254-5000
Main Fax (973) 254-5054
Primary Address
36 Columbia Road
Morristown, NJ 07962-1910
USA

Bayer Consumer Care Division Contacts

Contacts (5/63)
Name Title State
Timothy H. President, Consumer Care - North America NJ
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (973) 254-5000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 36 Columbia Road
Morristown, NJ
07962-1910
USA

Natalie B. President, Consumer Care - North America NJ
Jay K. Vice President - Global Category Business Unit NJ
Tricia M. Vice President, Global Communications - Consumer Care Division NJ
Steve M. Vice President, Field Sales NJ

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Afrin ******
Alka-Seltzer *****
Bactine *
Bayer Aspirin ********
Clarinex *

Agency Relationships


Brand Agency Service From To
***** ******** AOR - media buying & planning 2014 present
***** ******** AOR - media buying & planning 2011 present
***** ****** ****, ***. AOR - creative 1997 present
****-******* ******** AOR - media buying & planning 2011 present
****-******* ****** ****, ***. AOR - creative 1997 present

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DailyVista

Campaigns Imminent: Bayer selects new digital creative shops


Subject: digital, display, social media

Company: Bayer Corporation, includes Bayer Aspirin, Claritin, Afrin, Aleve, Midol, One A Day, etc. Bayer's other divisions are Bayer CropScience and Bayer Animal Health.

Opportunity: After a search led by Avidan Strategies, Bayer Consumer Mediacom.  

Sellers – these shops were chosen to help Bayer undertake a digital transformation and move spent slightly away from TV. The pharma giant spends about $500 million annually on advertising, according to Kantar Media, and wants to evolve marketing beyond TV. Therefore, look for digital outlays to be way up over previous years.

Winmo profile)
36 Columbia Rd.
Morristown, NJ 07962
(973) 254-5000

Stephen Neumann 
Vice President, Marketing Operations (Consumer Insights & Relations)
(862) 404-3000
stephen.neumann@bayer.com