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Pfizer, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Pfizer is one of the largest research-based pharmaceutical companies in the world. Several of the company's therapeutic drugs top a billion dollars in sales each year. The company is divided into seven business units: Pfizer Animal Health, Pfizer Consumer Healthcare, Pfizer Corporate & Divisional Functions, Pfizer Global Manufacturing, Pfizer Global Pharmaceuticals, Pfizer Global Research & Development, and Pfizer Pharmaceutical Sales. The company is headquartered in New York, NY.

Main Telephone (212) 733-2323
Main Fax (212) 573-7851
Primary Address
235 East 42nd Street
New York, NY 10017-5755
USA

Pfizer, Inc. Contacts

Contacts (5/163)
Name Title State
Frank D. Executive Vice President & Chief Financial Officer NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 733-2323
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 235 East 42nd Street
New York, NY
10017-5755
USA

Ian R. Chief Executive Officer NY
Angela H. Global President Inflammation & Immunology - Pfizer NY
Freda L. Executive Vice President & Chief Medical Officer NY
Navin K. Vice President, Chief, Staff to the Chairman & Chief Executive Officer NY

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Accupril *
Advil ********
Alesse *
Anbesol *
Aricept *

Agency Relationships


Brand Agency Service From To
***** ***** media buying & planning unknown present
***** **** ***** AOR - creative 2013 present
***** ****** ********* digital 2010 present
***** **** & ***** **** ***** AOR - creative 2013 present
***** **** & ***** ****** ********* digital 2010 present

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DailyVista

Traditional Media Opps: Pfizer Shifts $100 Million OTC Planning Duties To Carat


 

Subject:TV, digital, Hispanic, radio, outdoor

Company: Pfizer, New York-based pharma giant

Opportunity: Consolidated media planning with Dentsu Aegis’s Assembly officially exits the business, so ad sellers should get in contact now with their Pfizer and Carat contacts to see if they can get a heads up on who’s moving to what brands. 

Additional Insight

Incumbent: MDC’s Assembly was on planning for OTC brands. 

Media Spend: Pfizer spends about $800-$900 million annually on measured media, more than half of which goes to broadcast ads, according to Kantar Media. Magazine buys make up about 28-30% of annual ad spend and the remaining 15%-20% is split between digital, Hispanic, radio and outdoor. About $100 million goes to the Consumer Healthcare Division. 

Of Pfizer OTC’s brands, Advil currently receives the most ad support, with about $80-$90 million annually. About $68.2 million of this went to national TV ads last year (see breakdown right), up from $53.7 million in 20013, Moat reports that 72% of Advil’s display ads last year were bought directly from the publisher. Sites with the most impression volume include shoplocal.com, prevention.com, weather.com msn.com, time.com, parents.com and people.com.

Decision Maker: Note that Brian Groves, CMO at the US Consumer Healthcare Division for three years, left in the fall to become Facebook’s director of global accounts.

Pfizer
235 East 42nd St.
New York, NY 10017
(212) 733-2323

Lucile Callahan
Vice President, Advertising – Consumer Healthcare
Direct Dial:(973) 660-5481
lucile.callahan@pfizer.com