Pfizer, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Pfizer is one of the largest research-based pharmaceutical companies in the world. Several of the company's therapeutic drugs top a billion dollars in sales each year. The company is divided into seven business units: Pfizer Animal Health, Pfizer Consumer Healthcare, Pfizer Corporate & Divisional Functions, Pfizer Global Manufacturing, Pfizer Global Pharmaceuticals, Pfizer Global Research & Development, and Pfizer Pharmaceutical Sales. The company is headquartered in New York, NY.
|Main Telephone||(212) 733-2323|
|Main Fax||(212) 573-7851|
Pfizer, Inc. ContactsContacts (5/167)
|Frank D.||Executive Vice President & Chief Financial Officer||NY|
Sample of Associated Brands
|Ian R.||Chief Executive Officer||NY|
|Angela H.||Global President Inflammation & Immunology - Pfizer||NY|
|Freda L.||Executive Vice President & Chief Medical Officer||NY|
|Navin K.||Vice President, Chief, Staff to the Chairman & Chief Executive Officer||NY|
Who is the Executive Vice President & Chief Financial Officer of Pfizer, Inc.?
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Traditional Media Opps: Pfizer Shifts $100 Million OTC Planning Duties To Carat
Subject:TV, digital, Hispanic, radio, outdoor
Company: Pfizer, New York-based pharma giant
Opportunity: Consolidated media planning with Dentsu Aegis’s Assembly officially exits the business, so ad sellers should get in contact now with their Pfizer and Carat contacts to see if they can get a heads up on who’s moving to what brands.
Incumbent: MDC’s Assembly was on planning for OTC brands.
Media Spend: Pfizer spends about $800-$900 million annually on measured media, more than half of which goes to broadcast ads, according to Kantar Media. Magazine buys make up about 28-30% of annual ad spend and the remaining 15%-20% is split between digital, Hispanic, radio and outdoor. About $100 million goes to the Consumer Healthcare Division.
Of Pfizer OTC’s brands, Advil currently receives the most ad support, with about $80-$90 million annually. About $68.2 million of this went to national TV ads last year (see breakdown right), up from $53.7 million in 20013, Moat reports that 72% of Advil’s display ads last year were bought directly from the publisher. Sites with the most impression volume include shoplocal.com, prevention.com, weather.com msn.com, time.com, parents.com and people.com.
Decision Maker: Note that Brian Groves, CMO at the US Consumer Healthcare Division for three years, left in the fall to become Facebook’s director of global accounts.
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