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Bayer Corporation | Company Profile, Marketing Contacts, Media Spend, Brands




Headquartered in Wayne, NJ, Bayer Corporation is the United States subsidiary of Bayer Pharmaceuticals in Germany. Bayer Corporation operates through three divisions: Bayer HealthCare, Bayer CropScience and Bayer MaterialScience. Bayer Corporation provides prescription drugs, biological products, and biotechnology.

Main Telephone (412) 777-2000
Main Fax
Primary Address
100 Bayer Road
Building 15
Pittsburgh, PA 15205-9741
USA

Bayer Corporation Contacts

Contacts (5/17)
Name Title State
Ian S. President & General Manager KS
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (913) 268-2000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 100 Bayer Road
Building 15
Pittsburgh, PA
15205-9741
USA

Ray K. Senior Vice President & Head, Communications & Government Relations PA
Chandra R. Vice President & Head, External Innovation - Life Sciences NJ
Gloria T. Procurement Specialist PA
Jennifer K. Director, Brand - IMCM PA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Bain de Soleil *
Chlor-Trimeton *
MiraLax ********
Bayer Corporation ******
A+D ******

Agency Relationships


Brand Agency Service From To
********* ****** ****, ***. AOR - creative unknown present
********* ******** media buying & planning 2011 present
**** ** ****** ******** media buying & planning 2014 present
***** *********** ****** ****, ***. AOR - creative 1997 present
***** *********** **************** public relations 1999 present

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DailyVista

Bayer consolidates global creative for recently-acquired Merck brands


Subject: broadcast, print, Hispanic, digital

Company: Bayer Corporation, the US subsidiary of Germany’s Bayer Pharmaceuticals. Bayer Corp. provides prescription drugs, biological products and biotechnology.

Opportunity: Bayer’s global creative assignments for the brands involved in its AdAge. Accounts have been consolidated along category lines. Brands shifted to Bayer from Merck per the acquisition are: A+D Original Ointment, Afrin, Bain de Soleil, Chlor-Trimeton, Clairtin, Coppertone, Coricidin HBP, Dr. Scholl’s, Gyne-Lotrimin, Lotrimin, Miralax, Oxytrol, Tinactin and Zegerid OTC. Keep in mind that not all of these brands have been shifted yet (as far as we know), but do keep an eye out for future moves. 

Additional Insight

BBDO: The Omnicom shop picked up Claritin, Afrin and Dr. Scholl’s. The Claritin and Afrin work will be global, while Dr. Scholl’s is just for the Americas (Dr. Scholl’s is marketed elsewhere by RB).

JWT: WPP’s JWT will work on Coppertone and Miralax brands, as well as Phillips. Phillips was already a Bayer brand, but was previously assigned to BBDO.

Incumbents: Previously,     

Media Spend: According to Kantar Media, Bayer Corp. spent $202.1 million on measured media in 2013 – an 8.9% drop from 2012. Majority of this, $171.8 million, was allocated to broadcast ads, while print received $14.5 million. Hispanic media accounted for $8.4 million and digital $7.1 million.

Other Agency Relationships: Shortly after the acquisition was complete, Bayer moved media from Mediacom (WPP) – the shift came without a review. 

Bayer Corporation 
100 Bayer Rd.
Building Four
Pittsburgh, PA 15205
(412) 777-2000

Heather Mauriello 
Deputy Director, US eMarketing (since March 2014)
(412) 777-2000

Stan Horton (NJ office)
Senior Director, Global Marketing 
(973) 487-2000
stanley.horton@bayer.com

Heidi Block 
Marketing Consultant
(973) 487-2000
heather.mauriello@bayer.com