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Schiff Nutrition International, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Schiff Nutrition International, Inc. is a manufacturer and marketer of vitamins, nutritional supplements and nutrition bars. The company, headquartered in Salt Lake City, UT, distributes its products through branded and private labels in mass markets.

Main Telephone (801) 975-5000
Main Fax (801) 972-2223
Primary Address
2002 South, 5070 West
Salt Lake City, UT 84104
USA

Schiff Nutrition International, Inc. Contacts

Contacts (4)
Name Title State
Joe B. Chief Financial Officer UT
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (801) 975-5000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 2002 South, 5070 West
Salt Lake City, UT
84104
USA

David N. Vice President, Consumer Marketing & Global Sales UT
Kenneth R. Director, Product Development UT
Jordan R. Packaging Engineer UT

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Fi-Bar *
Mega Stress *
Metaform *
Schiff ****
Tiger's Milk *

Agency Relationships


Brand Agency Service From To
****** ****** ******** ******** *********** media planning unknown present
****** ********* *************, ***. ****** ******** ******** *********** media buying & planning unknown present

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DailyVista

Schiff makes shift with new CMO


Schiff Nutrition has announced the addition of Jennifer Steeves-Kiss as senior vice president and chief marketing officer, effective July 1.
 
Steeves-Kiss has led consumer products marketing and brand management teams for the past 17 years at P&G. Most recently, she was the marketing director for the Always and Whisperbrands and Fem Care innovation.
 
She also held marketing leadership roles for the billion dollar Charmin and Bounty businesses.
 
In March, Schiff appointed 20-year consumer products veteran Tarang Amin as chief executive officer, president and director (DailyVista article).
 
Salt Lake City-based Schiff Nutritiondevelops, manufactures, markets and distributes branded and private label vitamins, nutritional supplements and nutrition bars globally. Schiff’s portfolio of brands includes Move Free, Schiff Vitamins, MegaRed, Mega-D3 and Tiger's Milk.

The List noted Karlen Williams Graybill Advertising, headquartered in New York, as Schiff’s media planning agency.
 
Nielsen data for 2010 shows a total of $12.9 million was spent by Schiff on measured media. Cable television and national magazines took most of the ad dollars, cable with $5.9 million and national magazines with $5 million. About $538,000 was also allocated towards network television ads.