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Abbott Laboratories | Company Profile, Marketing Contacts, Media Spend, Brands




Abbott Laboratories is one of the highest-ranked pharmaceutical companies in the industry. Its variety of healthcare products for infants, youth, adults, and seniors are available in several countries. Abbott Laboratories is headquartered in Abbott Park, IL.

Main Telephone (847) 937-6100
Main Fax (847) 937-9555
Primary Address
100 Abbott Park Road
Abbott Park, IL 60064-6020
USA

Abbott Laboratories Contacts

Contacts (5/55)
Name Title State
Miles W. Chairman & Chief Executive Officer IL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (847) 937-6100
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 100 Abbott Park Road
Abbott Park, IL
60064-6020
USA

Elaine L. Chief Marketing & External Affairs Officer & Senior Vice President IL
Brian Y. Chief Financial Officer & Senior Vice President, Finance IL
Stephen F. Executive Vice President, Human Resources IL
Thomas F. Executive Vice President, Finance & Administration IL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Abbokinase *
Aceon *
Biaxin *
Depakote *
Ensure Nutritional ********

Agency Relationships


Brand Agency Service From To
****** ************ **** ***** creative 2007 present
****** ************ *** *** **** ***** ***. multicultural 2006 present
****** ************ ********* media buying & planning 2009 present
****** ************ **************** digital 2013 present
****** ************ ********* media buying & planning 2009 present

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Who is the Chairman & Chief Executive Officer of Abbott Laboratories?

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DailyVista

H2 2016 Media Opps: Abbott Labs to review global media account


Subject: TV, print, digital, online, print, sponsorship

Company: Winmo profile),  Chicago-based pharma/healthcare products giant

Opportunity: Mindshare, Chicago, a unit of WPP’s GroupM, is the incumbent on the US business and is preparing to defend. Agencies with the scope to handle this account should reach out to see if there’s still time to pitch.

Sellers – $120 million in US advertising is at play here, so keep a close eye on where this account ends up. We’ll keep you posted as we learn more. For now, continue to focus on securing revenue at Abbott’s top direct-to-consumer brands, such as PediaSure, Pedialyte, Ensure, Similac and Zone Perfect. Note that Pedialyte isn’t just targeting moms, kids and athletes anymore – it’s going after adults as a hangover cure.

Additional Insight

Media Spend: Abbott Labs spent $119 million on measured media last year, most of which supported network and cable TV buys, according to Kantar Media. Most of the remainder went to magazine ads and display.

Winmo profile)
100 Abbott Park Rd.
Abbott Park, IL 60064
(847) 937-6100

Melissa Moynier
Marketing Director – PediaSure
(847) 937-6100
melissa.moynier@abbott.com

Marshall Sims
Global Marketing Director
(847) 937-6100
marshall.sims@abbott.com