Nestle Purina PetCare Company | Company Profile, Marketing Contacts, Media Spend, Brands
Headquartered in St. Louis, MO, Nestle Purina is the pet food division of Swiss company, Nestle. For over 75 years the company has built a strong line of brands including Cat Chow, Beneful, Fancy Feast, Pro Plan, Deli Cat, Dog Chow, Friskies, Mighty Dog and Alpo. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **
|Main Telephone||(314) 982-1000|
|Main Fax||(314) 982-2134|
Nestle Purina PetCare Company ContactsContacts (5/105)
|Nina Leigh K.||Chief Marketing Officer||MO|
Sample of Associated Brands
|Thep U.||Head, eCommerce||MO|
|Joe S.||Chief Executive Officer||MO|
|John V.||Senior Vice President - Global Strategic Business Unit & R&D||MO|
|Michael C.||Vice President, Consumer Insights & Communications||MO|
|****||******||media buying & planning||2013||present|
|****||****** ***********||AOR - creative||2009||present|
|****||****************||AOR - digital||2009||present|
|****||*****||AOR - media buying & planning||unknown||present|
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Score 79 – Account in Jeopardy: Purina Petcare promotes CMO
Subject: TV, digital, PR, experiential, video, sponsored content, native advertising, shopper, sponsorship
Company: Nestle Purina Petcare, a St. Louis subsidiary of Nestle. Known for brands like Purina, Friskies an Beneful, it’s one of the nation’s largest pet food brands.
Opportunity: Steve Crimmins, chief marketer of US Pet Foods has retired and recently was succeeded by Nina Leigh Krueger, formerly president of the Waggin' Train dog jerky brand, which Nestle acquired in 2010. Like many other CPG food giants, Purina continues to face backlash over the quality of its products and rising popularity of speciality pet food rivals. Therefore, pitch offline and online strategies that will engage married adults ages 55-to-64 and affluent female household decision makers ages 30-to-65, the demos that tend to spend the most on pet food.
Give Purina’s recent authenticity plays (examples GroupM (Maxus and MetaVision) are on media planning and buying.
Media Breakdown: Purina spent almost $153 million on measured media last year, down 36% from $240 million in 2013, according to Kantar Media. Broadcast still makes up the bulk of budget, but TV investments fell to $114.5 million in 2014 from $177.7 million in 2013. Over the same period, print dollars plummeted to $23.9 million from $43.7 million in 2014.
Nestle Purina PetCare Company
St.Louis, MO 63164
Nina Leigh Krueger
Chief Marketing Officer – US Pet Foods
Direct Dial:(314) 982-5402}