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Nestle Purina PetCare Company | Company Profile, Marketing Contacts, Media Spend, Brands

Headquartered in St. Louis, MO, Nestle Purina is the pet food division of Swiss company, Nestle. For over 75 years the company has built a strong line of brands including Cat Chow, Beneful, Fancy Feast, Pro Plan, Deli Cat, Dog Chow, Friskies, Mighty Dog and Alpo. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (314) 982-1000
Main Fax (314) 982-2134
Primary Address
Checkerboard Square
Saint Louis, MO 63164-0001

Nestle Purina PetCare Company Contacts

Contacts (5/105)
Name Title State
Nina Leigh K. Chief Marketing Officer MO
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (314) 982-1000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Checkerboard Square
Saint Louis, MO

Thep U. Head, eCommerce MO
Joe S. Chief Executive Officer MO
John V. Senior Vice President - Global Strategic Business Unit & R&D MO
Michael C. Vice President, Consumer Insights & Communications MO

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Alpo *****
Beggin' Strips *******
Beneful ********
T Bonz *
Cat Chow *******

Agency Relationships

Brand Agency Service From To
**** ****** media buying & planning 2013 present
**** ********* ************** creative unknown present
**** ****** *********** AOR - creative 2009 present
**** **************** AOR - digital 2009 present
**** ***** AOR - media buying & planning unknown present

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Score 79 – Account in Jeopardy: Purina Petcare promotes CMO


Subject: TV, digital, PR, experiential, video, sponsored content, native advertising, shopper, sponsorship

Company: Nestle Purina Petcare, a St. Louis subsidiary of Nestle. Known for brands like Purina, Friskies an Beneful, it’s one of the nation’s largest pet food brands. 

Opportunity: Steve Crimmins, chief marketer of US Pet Foods has retired and recently was succeeded by Nina Leigh Krueger, formerly president of the Waggin' Train dog jerky brand, which Nestle acquired in 2010. Like many other CPG food giants, Purina continues to face backlash over the quality of its products and rising popularity of speciality pet food rivals. Therefore, pitch offline and online strategies that will engage married adults ages 55-to-64 and affluent female household decision makers ages 30-to-65, the demos that tend to spend the most on pet food.

Give Purina’s recent authenticity plays  (examples GroupM (Maxus and MetaVision) are on media planning and buying. 

Additional Insight

Media Breakdown: Purina spent almost $153 million on measured media last year, down 36% from $240 million in 2013, according to Kantar Media. Broadcast still makes up the bulk of budget, but TV investments fell to $114.5 million in 2014 from $177.7 million in 2013. Over the same period, print dollars plummeted to $23.9 million from $43.7 million in 2014. 

Nestle Purina PetCare Company
Checkerboard Square
St.Louis, MO 63164
(314) 982-1000

Nina Leigh Krueger
Chief Marketing Officer – US Pet Foods
Direct Dial:(314) 982-5402}