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TTI Floor Care North America | Company Profile, Marketing Contacts, Media Spend, Brands




TTI Floor Care North America, is a leading seller of upright vacuums and also sells a popular brand of hand-held vacuum cleaners. The company is located in Glenwillow, OH.

Main Telephone (440) 996-2000
Main Fax (440) 996-2030
Primary Address
7005 Cochran Road
Glenwillow, OH 44139
USA

TTI Floor Care North America Contacts

Contacts (5/16)
Name Title State
Michele V. Vice President, Marketing & Communications OH
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (440) 996-2000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 7005 Cochran Road
Glenwillow, OH
44139
USA

Cory P. Vice President, Sales - Commercial NC
Jim D. Director, Digital Marketing OH
Brandon M. Director, Product Marketing OH
Amanda S. Director, Shopper Marketing OH

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Dirt Devil *****
TTI Floor Care North America *****
Regina *
Privacy Technologies *
Hoover ******

Agency Relationships


Brand Agency Service From To
**** ***** ******** ******** AOR - creative 2014 present
**** ***** ***** ************** + media planning 2015 present
****** ******** ******** AOR - creative 2014 present
****** ***** ************** + media planning 2015 present
*** ***** **** ***** ******* ******** ******** AOR - creative 2014 present

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DailyVista

H1 Media Opps: Hoover, Dirt Devil parent moves media to Noble


Subject: Traditional advertising, cable TV, search, social media, online advertising

Company: Winmo profile) privately-held parent of the Hoover, Oreck and Dirt Devil vacuum brands. Glenwillow, Ohio-based TTI Floor Care is the $1.2 billion subsidiary of $4.3 billion Techtronic Industries. 

Opportunity: Media planning and buying has moved from WPP’s Mediacom to Chicago-based Noble Communications. We hear the account moved a few weeks ago, so staff may already have transitioned to Hoover, Oreck and Dirt Devil. As such, reach out now to secure dollars for Q1 and Q2, the vacuum brands’ top buying periods. TTI spent almost $60 million on measured media last year, most which supported cable and network TV buys for Hoover, according to Kantar Media. Digital sellers – focus most of your energy on Hoover and Oreck since Dirt Devil isn’t showing much display activity this year.

Agencies – it looks like creative has moved to Noble too, but we’re still checking. WPP’s here). But he left the company in January, so it wouldn’t be surprising if the entire account was consolidated elsewhere.

Additional Insight

Hoover Media Spend: Hoover allocated $20.4 million to measured media last year, up from $18.3 million in 2013.  Almost all of last year’s budget supported TV. 

TV Breakdown:  Hoover - Since January, $6.7 million has been spent on national TV ads, all of which ran before May 1 (see breakdown right), according to iSpot.tv. This is down from the $13.2 million spent over the same period in 2014, when ads ran from Feb. 3-June-30. Also, last year a $1.4 million national TV flight ran from the end of October until the middle of November.

Oreck – $0 in national TV this year

Dirt Devil – $777,000 supported three flights of the Dirt Devil 360 degree ad “Vac & Dust” that ran from July 1-Aug. 23, iSpot.tv reports.

Digital Breakdown. Hoover leads the way of the three brands this year with 55 standard ads, three high impact ads and five video ads running on 254 publishers (<1% mobile), 61% of which were placed programmatically versus site direct. Desktop ads are mostly targeting news and shopping sites, led by walmart.com, thesmokinggun.com, allyou.com, abcactionnews.com, cbs.com and knoxnews.com, Moat reports.

Video is also primarily targeting news, but arts & entertainment and political sites are a bigger part of the mix than with desktop. Top video publishers include aarp.com, armslist.com, seattletimes.com, pcworld.com, examiner.com, weather.com and huffingtonpost.com. 

Oreck - 123 standard ads and six high impacts on 223 publishers (<1% mobile), 60% of which were placed site direct. Ads are targeting a similar mix as Hoover’s. 

Dirt Devil - 13 standard ads have run on only three publishers (<1% mobile): walmart.com, imdb.com and coupons.com. About 83% of these were placed site direct.

Winmo profile
7005 Cochran Rd.
Glenwillow, OH 44139 
(440) 996-2000

Jessica George
Director, Marketing Communications
(440) 996-2000
jessica.george@ttifloorcare.com

Nancy Banasik
Senior Vice President, Account Service
(417) 875-5008
nancy.banasik@noble.net

Maren Woodlock
Vice President & Media Director
(312) 670-2900 ext. 1152
maren.woodlock@noble.net