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Mohawk Home | Company Profile, Marketing Contacts, Media Spend, Brands




Mohawk Home, based in Sugar Valley, GA, is a home textile company. The company, founded in 1988, is multi faceted company specializing in rugs, area rugs, matelasse bedspreads, throws and decorative pillows. Under the Mohawk Industries, Mowhawk is one of the largest makers of carpet and rugs for commercial and residential use in the United States. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (706) 629-7916
Main Fax (706) 602-1112
Primary Address
3032 Sugar Valley Road, Northwest
Sugar Valley, GA 30746-5166
USA

Mohawk Home Contacts

Contacts (2)
Name Title State
Jenny C. Vice President Corporate Sustainability GA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (706) 629-7916
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 3032 Sugar Valley Road, Northwest
Sugar Valley, GA
30746-5166
USA

Rocky C. Vice President GA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
American Rug *
American Treasures *
Tuff-Tone *
Duoweave *
Monterey *

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DailyVista

Mohawk flooring appoints sustainability execs


The Story
Mohawk Industries announced it has further enhanced its sustainability management with two key appointments, according to the Dalton (Ga.) Daily Citizen.
 
Current President Bill Kilbride has been given the title of chief sustainability officer, and Jenny Cross was promoted to the role of director of sustainability for the Sugar Valley, Ga.-based company. Both positions are new, and Kilbride will also continue to serve in his leadership role of Mohawk Home.
 
Mohawk is a flooring supplier for both residential and commercial applications. The company offers a broad selection of carpet, ceramic tile, laminate, wood, stone, vinyl, rugs and other home products.
 
Mohawk’s products are marketed under premier brands in the industry, which include Mohawk, Karastan, Ralph Lauren, Lees, Bigelow, Dal-Tile, American Olean and Quick-Step. The company touts its own trucking fleet and more than 250 local distribution locations.
 
The Research
Kilbride is now take lead responsibility for Mohawk Industries' sustainability efforts.
 
He’ll also assist with marketing strategy for the company’s GreenWorks initiatives to ensure its positioning in the market and to solidify its brands as the “best choice of choice” for sustainable flooring.

Kilbride told DailyVista that Mohawk’s plan for corporate sustainability is for his position to be a “cross-functional” position.

“At Mohawk we have an outstanding record of sustainability achievements, from product, to processes,  communities, customer achievements and importantly our associate involvement, he said. “My role is to work with each Mohawk business unit to weave the list of accomplishments and goals into our corporate record.”

Additionally, his role will not necessarily focus entirely on marketing a particular product, but he said that he will assist with marketing sustainability efforts, goals and accomplishments.

“While this is the first consolidated effort at Mohawk, our individual business units both in the United States and Europe, have always developed and marketed their own sustainability work and accomplishments to their respective markets,” Kilbride said. “Mohawk's Greenworks initiatives are examples of this in our Mohawk flooring business.”

Kilbride’s first goal in mind is to focus on communicating Mohawk’s sustainability story, and while its business units have been active in this already, he and Cross will begin to communicate its consolidated global results.

“We will establish aggressive goals in each area of sustainability to meet our own high standards but also to continue to lead our industry, the floorcovering industry, with proven results in usage results, compliance satisfaction and innovative products our customers value,” he said.

Our source said that Mohawk has not made any decisions yet at this point on which media outlets and other media services the company will choose to utilize to convey this message, and said that this will be fleshed out soon.
 
According to The List database, Mohawk handles a majority of its efforts in-house.
 
The Direction
Interested agencies may want to inquire about sustainability partnerships, seeing as most of Mohawk’s outreach efforts are handled internally. Firms with clients looking to align themselves in a green cross-promotional capacity should reach out to Cross to discuss your options.

Mohawk Home
3032 Sugar Valley Road, Northwest
Sugar Valley, GA 30746
(706) 629-7916
 
Jenny Cross
Director, Sustainability
(706) 629-7916
 
Bill Kilbride
President & Chief Sustainability Officer
(706) 629-7916