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True Value Company | Company Profile, Marketing Contacts, Media Spend, Brands




True Value Company, headquartered in Chicago, IL, is a hardware cooperative whose independent retailers offer a variety of hardware, do-it-yourself and garden products. True Value Company also operates Induserve Supply, Grand Rental Station, Taylor Rental, Party Rental and Home & Garden Showplace.

Main Telephone (773) 695-5000
Main Fax (773) 695-6534
Primary Address
8600 West Bryn Mawr Avenue
Chicago, IL 60631-3505
USA

True Value Company Contacts

Contacts (5/39)
Name Title State
Kenneth G. Senior Vice President & Chief Merchandising Officer IL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (773) 695-5000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 8600 West Bryn Mawr Avenue
Chicago, IL
60631-3505
USA

Blake F. Chief Customer Officer IL
John H. President & Chief Executive Officer IL
Abhinav S. Senior Vice President & Chief Operations Officer IL
Rosalee H. Senior Vice President & Chief Information Officer IL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
TruServ Corporation *
TrueValue ********
Taylor Rental *
True Value Company *****
Home & Garden Showplace *

Agency Relationships


Brand Agency Service From To
**** & ****** ********* ********* ****** media buying 2014 present
**** & ****** ********* ***** Creative 2013 present
****** ****** ********* ****** media buying 2014 present
****** ****** ***** Creative 2013 present
**** ***** ******* ********* ****** media buying 2014 present

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DailyVista

True Value appoints exec to lead marketing


True Value Company has named Blake Fohl as its vice president of marketing and chief customer officer. Fohl replaces Carol Wentworth, who recently took the senior vice president of marketing position at Performance Bike.

Fohl is now responsible for brand strategy, national, local and regional marketing, trade shows, research and analytics.

Previously, Fohl was the chief marketing officer at Hancock Fabrics, a specialty retailer of fashion and home décor textiles with 265 stores in 37 states. Prior to that he spent 16 years at Tractor Supply.

True Value Company, headquartered in Chicago, is a hardware cooperative whose independent retailers offer a variety of hardware, do-it-yourself and garden products. True Value Company also operates Induserve Supply, Grand Rental Station, Taylor Rental, Party Rental and Home & Garden Showplace.

The List identified Chicago-based MARC USA as the agency that handles True Value Company’s media and TV.

According to Nielsen, True Value Company spent $18.7 million on media in 2010, including $5.8 million on national Sunday supplement, $5.2 million on cable TV and $4.9 million on national magazine.


True Value Company
8600 West Bryn Mawr Ave.
Chicago, IL 60631
(773) 695-5000

Blake Fohl
Vice President, Marketing
(773) 695-5000

Michael McCann
Director, Consumer Marketing
(773) 695-5000 / x. 5620

Chris Taylor
Director, Corporate Communications
(773) 695-5000
ctaylor@truevalue.com