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Ace Hardware Corporation | Company Profile, Marketing Contacts, Media Spend, Brands




Ace Hardware Corporation is a hardware retailer that operates locations throughout the United States and abroad. Headquartered in Oak Brook, IL, the company's product line includes building materials, plumbing and garden supplies, power tools, and house wares.

Main Telephone (630) 990-6600
Main Fax (630) 990-6838
Primary Address
2200 Kensington Court
Oak Brook, IL 60523-2100
USA

Ace Hardware Corporation Contacts

Contacts (5/27)
Name Title State
John V. President & Chief Executive Officer IL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (630) 990-6600
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 2200 Kensington Court
Oak Brook, IL
60523-2100
USA

Jimmy A. Senior Vice President, Customer Care & President, Ace Foundation IL
Tom K. President & Chief Executice Officer, Westlake Ace Hardware IL
Lori B. Executive Vice President, Supply Chain & Retail Support IL
John S. Senior Vice President, Merchandising, Advertising & Marketing IL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Ace Hardware Corporation ********

Agency Relationships


Brand Agency Service From To
*** ******** *********** *** ************** digital, social 2012 present
*** ******** *********** ********* | ***** AOR - media buying & planning 2013 present
*** ******** *********** *** ********** AOR - public relations 2013 present
*** ******** *********** ******** Experiential, Public Relations, Social 2007 present
*** ******** *********** *'***** ******** & **** AOR - creative 2015 present

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Who is the President & Chief Executive Officer of Ace Hardware Corporation?

Who is the marketing contact for building materials & supplies in IL

What is the email of the Senior Vice President, Customer Care & President, Ace Foundation of Ace Hardware Corporation?

What is direct phone of the President & Chief Executice Officer, Westlake Ace Hardware of Ace Hardware Corporation?

Who is the digital, social agency of Ace Hardware Corporation?

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DailyVista

Q2-Q3 Media Opps: Ace Hardware launches first campaign from new AOR


Subject: TV, print, newspaper, radio, outdoor, digital, mobile, sponsorship

Company: Ace Hardware, Oak Brook, Ill.- based $3 billion home improvement retailer with about 4,200 locations. 

Opportunity: Launched its first campaign from new creative AOR Spark, a unit of Publicis' Starcom MediaVest, should evaluate ROI from the initial launch. 

Given Ace's recent spending history, female-focused sellers should have a big edge. Since Nov. 2013, when the retailer partnered with Valspar, Ace has raised female home owner-focused marketing substantially behind the Paint Studio joint initiative and the launch of Ace-branded paint products (research here). Furthermore, Ace has run much more high impact and video display during the last year, so digital sellers should lead with premium inventory. 

Additional Insight 

Media Spend: Ace spent $47.2 million on measured media through the first three quarters of Q3, on track to be almost even with the $61.7 spent for all of 2014, according to Kantar Media. However, last year broadcast spending as a percentage of overall budget rose to about 87% from about 78% in 2014. The remainder was split mostly between network radio and display. 

TV Breakdown: Last year, $45 million went to national TV ads (see targeting right), up from $30.7 million over the same period a year earlier, iSpot.tv reports. New creative (above) broke March 2 and has received almost $700,000 in support already.

Digital Breakdown: During the last 12 months, banners, high impact and video have appeared on about 750 publishers (13% mobile), 67% of which placed site direct versus programmatically. Desktop is mostly targeting local news, but entertainment and sports sites are part of the mix, as well. Top sites include borgernewsherald.com, golfchannel.com, abcactionnews.com, cbslocal.com, bravotv.com and seattlepi.com. 

However, video has leaned almost completely on entertainment sites, led by usanetwork.com., according to Moat.

Ace Hardware Corporation
2200 Kensington Court
Oak Brook, IL 60523
(630) 990-6600

John Surane
Senior Vice President, Merchandising, Advertising & Marketing
Direct Dial: (630) 990-6702
jsura@acehardware.com

Jeff Gooding
Director, Consumer Marketing
Direct Dial: (630) 472-4608
jgood@acehardware.com