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Ace Hardware Corporation | Company Profile, Marketing Contacts, Media Spend, Brands




Ace Hardware Corporation is a hardware retailer that operates locations throughout the United States and abroad. Headquartered in Oak Brook, IL, the company's product line includes building materials, plumbing and garden supplies, power tools, and house wares.

Main Telephone (630) 990-6600
Main Fax (630) 990-6838
Primary Address
2200 Kensington Court
Oak Brook, IL 60523-2100
USA

Ace Hardware Corporation Contacts

Contacts (5/28)
Name Title State
John V. President & Chief Executive Officer IL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (630) 990-6600
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 2200 Kensington Court
Oak Brook, IL
60523-2100
USA

Jimmy A. Senior Vice President, Customer Care & President, Ace Foundation IL
Tom K. President & Chief Executice Officer, Westlake Ace Hardware IL
Lori B. Executive Vice President, Supply Chain & Retail Support IL
John S. Senior Vice President, Merchandising, Advertising & Marketing IL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Ace Hardware Corporation ********

Agency Relationships


Brand Agency Service From To
*** ******** *********** *** ************** digital, social 2012 present
*** ******** *********** ********* | ***** AOR - media buying & planning 2013 present
*** ******** *********** *** ********** AOR - public relations 2013 present
*** ******** *********** *** **+*** ***** Experiential, Public Relations, Social 2007 present
*** ******** *********** *'***** ******** & **** AOR - creative 2015 present

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Who is the President & Chief Executive Officer of Ace Hardware Corporation?

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What is the email of the Senior Vice President, Customer Care & President, Ace Foundation of Ace Hardware Corporation?

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DailyVista

Q3 Media Opps: Ace Hardware names new creative AOR ahead of summer push


 

Subject: TV, print, newspaper, radio, outdoor, digital, mobile, sponsorship

Company: Ace Hardware, Oak Brook, Ill.- based $3 billion home improvement retailer with about 4,200 locations. 

Opportunity: Spark, a unit of Publicis' Starcom MediaVest, still handles media planning and buying, so reach out with summer and spring 2016 buys in mind.

Given Ace’s recent spending history, female-focused sellers should have a big edge. Since Nov. 2013, when the retailer partnered with Valspar, Ace has raised female home owner-focused marketing substantially behind the Paint Studio joint initiative and the launch of Ace-branded paint products (research here). Expect higher ad investments to continue as Ace capitalizes on consumers' willingness to take on bigger home improvement projects because of the improving economy. 

Additional Insight

Incumbent: Omnicom's  

Media Spend: Ace spent $63.4M on measured media last year, up 17% from  $54.2M in 2013, according to Kantar Media. Most of Ace’s budget last year went to broadcast ($48M), followed by digital ($6.5M), newspapers ($3.5M and radio ($3.4M). 

National TV Breakdown: Since January, $30.6M has gone to national TV ads (see targeting right), with the majority of buys beginning at the end of March, according to iSpot.tv. For 2014, Ace put $64.1M towards national TV ads, almost three-times the $22.6M million spent in 2013.

Digital Breakdown: Since January, Ace’s desktop display has skewed largely towards entertainment, local paper, media and sports publishers, Moat reports. Publishers reporting the most activity include usanetwork.com, greatfallstribune.com, syfy.com, wwlp.com and oxygen.com. In comparison, over the same period last year, desktop display focused more on lifestyle and music publishers.

On the mobile display front, this year almost all activity has been with music publishers, led by billboard.com. Other publishers reporting mobile activity from Ace include intouchweekly.com, diabeticlivingonline.com, chow.com, thespectrum.com, pjstar.com, divinecaroline.com and recipe.com.

Ace Hardware Corporation
2200 Kensington Court
Oak Brook, IL 60523
(630) 990-6600

John Surane
Senior Vice President, Merchandising, Advertising & Marketing
Direct Dial: (630) 990-6702
jsura@acehardware.com

Jeff Gooding
Director, Consumer Marketing
Direct Dial: (630) 472-4608
jgood@acehardware.com