Benjamin Moore & Company | Company Profile, Marketing Contacts, Media Spend, Brands
Benjamin Moore & Company is well known for its paints, stains, and clear finishes, sold through independently-owned distributors and retail outlets. Corporate offices are located in Montvale, NJ. Revenue information listed in statistics are for the parent company. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **
|Main Telephone||(201) 573-9600|
|Main Fax||(201) 573-9046|
Benjamin Moore & Company ContactsContacts (5/23)
|Mike S.||Chief Executive Officer||NJ|
Sample of Associated Brands
|Carl M.||Vice President, Color Innovation & Design||NJ|
|Chris C.||Vice President - Brand & Product Strategy||NJ|
|Jim R.||Vice President, Marketing||NJ|
|John L.||Vice President, Sales - U.S.||CA|
|Benjamin Moore & Company||********|
|*********||*** ****** ******||AOR - creative, media buying & planning||2013||present|
|****||*** ****** ******||AOR - creative, media buying & planning||2013||present|
|***||*** ****** ******||AOR - creative, media buying & planning||2013||present|
|******** ***** & *******||*** ****** ******||AOR - creative, media buying & planning||2013||present|
|******** ***** & *******||******||creative||unknown||present|
Who is the Chief Executive Officer of Benjamin Moore & Company?
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What is the email of the Vice President, Color Innovation & Design of Benjamin Moore & Company?
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Who is the AOR - creative, media buying & planning agency of Benjamin Moore & Company?
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Rumor – Benjamin Moore releases 2016 digital RFPs?
Subject: TV, print, magazine, digital, social media, mobile, video, experiential, sponsorship
Company: Benjamin Moore & Co., Montvale, N.J.-based manufacturer of high-end residential, commercial and industrial maintenance paint and other coatings. It has been a subsidiary of Berkshire Hathaway since 2000.
Opportunity: We’ve received word that former “Account in Jeopardy” Benjamin Moore’s 2016 digital RFPs were sent out recently. We haven’t been able to confirm this but we wanted to keep you posted since planning still appears to be in the early stages. So, if you haven’t received an RFP yet or are a new media partner, reach out now to secure display, video and mobile revenue.
Q2 and Q3 historically are Benjamin Moore’s top ad buying periods since most people tend to complete home improvement projects during these periods. Based on Benjamin Moore’s latest $50 million advertising push, the largest in its 132-year history (research here), ads should continue to support branding and retail initiatives. Furthermore, look for digital to continue targeting home, garden, hobby and entertainment related sites.
As we’ve reported (research The Martin Agency has been Benjamin Moore’s creative and media AOR since 2013, according to The List. It appears that digital comes out of the IPG agency’s NY office.
Media Spend: Last year, Benjamin Moore only spent $9.7 million on measured media, down from $28.3 million and $14.7 million in 2013 and 2012, respectively, according to Kantar Media. In comparison, last year Sherwin-Williams spent $59 million. Also, Valspar allocated $12.5 million and partnered with Ace Hardware on the “Helpful is Beautiful” campaign (research here).
Benjamin Moore’s paid media budget traditionally skews 70/30 to TV and print. The small remainder supports search and radio ads.
TV Breakdown: Since January, $39.2 million has supported national TV ads, up from only $1.6 million in 2014, iSpot.tv reports. Top networks this year include Comedy Central, ESPN, CBS, TNT and HGTV. Top programming includes “NFL Football,” “South Park,” and “NBA Basketball.”
Digital Breakdown: Display activity began in March and reached its highest levels in June. Sites like wayfair.com, goodhousekeeping.com, apartmenttherapy.com and huffingtonpost.com are reporting the most activity. More than half of these impressions are site direct but a substantial amount are coming from trading desks and ad networks, as well.
Benjamin Moore & Company
101 Paragon Drive
Montvale, NJ 07645
Senior Vice President &Chief Marketing Officer &
Planning Supervisor, Digital Engagement – The Martin Agency
Digital Media Planner - The Martin Agency