Back to All Companies

Kennametal, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Headquartered in Latrobe, PA, Kennametal, Inc. is a manufacturer of tooling components and materials consumed in production processes. The company caters to metalworking, aerospace, automotive, machinery, construction, mining and quarrying and exploration industries.

Main Telephone (724) 539-5000
Main Fax (724) 539-4710
Primary Address
Post Office Box 231
Latrobe, PA 15650
USA

Kennametal, Inc. Contacts

Contacts (5/8)
Name Title State
John J. Vice President & Chief Marketing Officer PA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (724) 539-5000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Post Office Box 231
Latrobe, PA
15650
USA

Steven H. Vice President & Chief Information Officer PA
Judy B. Vice President, Human Resources PA
Patrick T. Director, Global Demand Generation PA
Jon A. Director, Marketing - North America PA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Chiphog *
Cleveland Twist *
Dennametal *
Disston *
Drill-Fix *

Agency Relationships


Brand Agency Service From To
******* **** ** media buying & planning unknown present
********* ***** **** ** media buying & planning unknown present
********** **** ** media buying & planning unknown present
******* **** ** media buying & planning unknown present
******** **** ** media buying & planning unknown present

See Winmo sales intelligence in action

Recent Discussions

Who is the Vice President & Chief Marketing Officer of Kennametal, Inc.?

Who is the marketing contact for building materials & supplies in PA

What is the email of the Vice President & Chief Information Officer of Kennametal, Inc.?

What is direct phone of the Vice President, Human Resources of Kennametal, Inc.?

Who is the media buying & planning agency of Kennametal, Inc.?

Your personal LinkedIn network connections

Your personal LinkedIn network connections

DailyVista

Manufacturing company Kennametal names CMO


The Story
Kennametal Inc., a manufacturer of materials used in production processes, has upped an executive to the chief marketing officer role, according to the company.
 
John Jacko was promoted to CMO after serving as the Latrobe, Pa.-based company’s vice president of corporate strategy and metalworking solutions service group marketing since March 2007. 
 
Prior to that, he was at Flowserve Corporation, serving as corporate officer and chief marketing officer. Jacko also spent six years at Honeywell in a variety of marketing positions.
 
Kennametal manufactures tooling, components and materials consumed in production processes. The company caters to the metalworking, aerospace, automotive, machinery, construction, mining and quarrying and exploration industries. The company’s business divisions are Metalworking Solutions & Services Group and Advanced Materials Solutions Group.
 
The Research
As Kennametal’s top marketing executive, Jacko will oversee company-wide marketing and strategy efforts.
 
“He has helped us further our global growth strategies and has focused on driving the brand strategy for our company,” President and Chief Executive Officer Carlos Cardoso said in a statement. “In his new role we look forward to leveraging his marketing expertise across the entire enterprise.”
 
Jacko faces marketing Kennametal in a challenging North American economy, where raw material costs are hurting the company. To head off these concerns, Kennametal recently launched a restructuring program for the next 12 to 18 months designed to drive growth. Initiatives include employment and cost reduction programs, as well as rationalizing some manufacturing and service facilities.
 
According to The List database, Kennametal has no creative agency relationships.
 
Nielsen Monitor-Plus shows that the company spent about $1.1 million on media in 2007. About $486,000 was spent on B-to-B marketing efforts, $352,000 was spent on national magazine ads and about $285,000 was spent on national newspaper ads.
 
The Direction
Regional B-to-B firms with reach into the machining industry should get on Jacko’s radar. Though the company is squeezed by the economy, the marketing head may seek creative ways to make a marketing impact while remaining low cost.