Weyerhaeuser Company | Company Profile, Marketing Contacts, Media Spend, Brands
The Weyerhaeuser Company, headquartered in Federal Way, WA, is a grower and harvester of timber products. The company manufacturers, distributes and sales products through multiple business segments: Timberlands, which includes logs, chips and timber; Wood Products, which includes softwood lumber, plywood, veneer, composite panels, hardwood lumber, engineered lumber, raw materials and building materials distribution; Cellulose Fiber and White Papers, which includes pulp, paper and liquid packaging board; Containerboard, Packaging and Recycling; Real Estate and Related Assets.
|Main Telephone||(253) 924-2345|
|Main Fax||(253) 924-2685|
Weyerhaeuser Company ContactsContacts (5/7)
|Doyle S.||President & Chief Executive Officer||WA|
Sample of Associated Brands
|Russell H.||Chief Financial Officer||WA|
|Denise M.||Senior Vice President, Human Resources & Investor Relations||WA|
|Jeanne H.||Vice President & Chief Accounting Officer||WA|
|David H.||Vice President, Distribution||WA|
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Score 78 – On the Brink: Home builder TRI Pointe hires 1st corporate marketing VP amid higher mar...
Combining our years of agency and media new business experience with predictive analytics, DailyVista is pleased to bring you the “here.
Company: Weyerhaeuser Real Estate Company closes in Q3, TRI Pointe will be one of the top 10 largest public homebuilders in the U.S.
Opportunity: Recently appointed Linda Mamet to the newly created role of VP of corporate marketing to oversee brand development; internal and external marketing communications; marketing infrastructure and capability development; marketing metrics and analytics; macro level consumer research; and reputation management. She comes on board as TRI Pointe continues to make higher marketing and sales investments after larger allocations last year amid higher home deliveries and larger selling communities and continues to do so.
Most recently, Mamet was with PulteGroup, the nation’s largest homebuilding company, as VP of sales and marketing for Southern California and Southern Nevada.
Key to Know
Marketing Approach: TRI Pointe’s strategy centers on various advertising and promotional activities, including its website, mass media advertising, brochures, direct mail and outdoor in the immediate areas around its developments.
Higher Marketing Spend: For the first quarter ended March 31, TRI Pointe’s marketing and sales expense was up $1.2 million, or 87%, year-over-year to $2.5 million, primarily due to more new home deliveries and increased community count. Sales and marketing expense was 3.4% and 5.6% of home sales revenue for Q1 2014 and 2013, respectively, according to the company.
Last year, TRI Pointe’s marketing and sales expenses increased $3.9 million, or 83%, to $8.5 million, compared to $4.6 million in 2012.
Expanding Footprint: Mamet also will facilitate marketing and sales best practices between the six companies in Weyerhaeuser Co.’s homebuilding division, which TRI Pointe expects to acquire in Q3. The merger will bring the following brands under the TRI Pointe: Pardee Homes, Maracay Homes, Quadrant Homes, Trendmaker Homes and Winchester Homes. It also will extend TRI Pointe’s presence beyond California and Colorado to the Pacific Northwest, Nevada, Arizona, Texas and Washington D.C. markets.
Challenging Environment: Note that last year, the homebuilding industry experienced strong sales in the first half of 2013 but momentum began to slow in the third quarter and then stall in the fourth quarter. Residential investment, including construction of single-family and multifamily homes, residential remodeling, and brokers' fees, accounted for 3.1 percent of gross domestic product in Q4, less than half the peak contribution of 6.6 percent in 2006, Bloomberg Businessweek reports. However, TRI Pointe management is anticipating a more normal housing market in 2014, including rising home sale prices, so its marketing efforts should continue to rise.
Agency Relationship: Los Angeles-based NewGround PR and Marketing assists with TRI Pointe’s PR and media relations efforts.
TRI Pointe Homes
9520 Jamboree Rd.
Irvine, California 92612
Vice President, Corporate Marketing
Chief Executive Officer
President & Chief Operating Officer