Bed Bath & Beyond, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Bed Bath & Beyond Inc., headquartered in Union, NJ, sells an assortment of merchandise, principally including domestics merchandise and home furnishings, as well as food, giftware, health and beauty care items, and infant and toddler merchandise. Domestics merchandise includes categories, such as bed linens and related items, bath items and kitchen textiles. Home furnishings include categories, such as kitchen and tabletop items, fine tabletop, basic housewares and general home furnishings.
|Main Telephone||(908) 688-0888|
|Main Fax||(908) 688-6483|
Bed Bath & Beyond, Inc. ContactsContacts (5/28)
|Steve T.||Chief Executive Officer||NJ|
Sample of Associated Brands
|Art S.||President & Chief Merchandising Officer||NJ|
|Gene C.||Chief Operating Officer||NJ|
|Susan L.||Chief Financial Officer & Treasurer||NJ|
|Kevin W.||Vice President, Information Technology, Operations & Chief Information Officer||NJ|
|Bed Bath & Beyond, Inc.||********|
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Digital, Direct, Print Opps: Bed Bath & Beyond continuing targeted, life stage marketing investments
Subject: digital, print, social media
Company: Winmo) headquartered in Union, NJ, sells an assortment of merchandise, principally domestics merchandise and home furnishings, as well as food, giftware, health and beauty care items. It also operates the Cost Plus World Market and Buy Buy Baby banners.
Opportunity: During the Q1 earnings call, BBB CEO Steven Temares said the company would continue to leverage its "ever-expanding" 360-degree view of its customer. This, he said, enables BBB to tailor targeting techniques and enhance personalization capabilities for digital and traditional marketing media. He said the company is currently utilizing predictive modeling tools to better optimize its direct mail and print campaigns. As an example, he pointed to the recent outdoor living catalog that was promoted directly to customers who were modeled to have a propensity to purchase outdoor furniture and accessories.
Later this month, BBB will continue unvestments in life stage marketing by launching a targeted print campaign for its first student life college catalog. All of the upcoming efforts are in furtherance of BBB's strategy to optimize marketing and provide more personalized, timely and relevant information to them.
Therefore, martech and digital readers should continue to go after BBB. The retailer clearly has big plans to evolve its analytical processes and is still at the beginning stages of doing so. Sellers – continue to go after Bed Bath’s larger digital outlays. An edge will go to bridal and home decor-focused readers who can offer access to unique data.
In May 2015, BBB named was once part of MediaMath.
Acquisitions: BBB recently announced the acquisition of One King's Lane, a home decor business. One of the reasons for the acquisition, stated Temares, is the opportunity to be "more experiential." This is due to One King's Lane's design services and studio experiences and Temares noted that the brands has the potential to be a "shining star" in BBB's umbrella of brands.
Media Spend: According to Kantar Media, BBB increased measured media spend to $26.7 million in 2015 from $17.9 million in 2014. This increase was mostly dedicated to print ads ($23.9 million in 2015 vs. $15.9 million in 2014). Note, however, that Q1 2016 advertising spend was up mainly because of growth in digital advertising, per CFO Sue Lattmann.
Digital Breakdown: So far this year, BBB has run 220 display ads on 6,353 publishers (<1% mobile). Top ad destinations include davidsbridal.com, live.com, aol.com, yahoo.com and weather.com (6% placed site direct versus programmatically). BBB has also run 10 high impact ads and six video ads on publishers such as: Styleite and Cheesburger.
For FY 2015, BBB ran 340 display, 21 high impact and nine video ads on 6,414 publishers (2% mobile; 7% placed site direct). Top destinations were heavily bridal-focused, with sites such as davidsbridal.com, weddingwire.com, projectwedding.com and brides.com receiving some of the highest buys. Wedding endemic sellers should continue reaching out to BBB, as the retailer’s bridal registry is very popular with couples, but notice that top ad destinations in 2016 only included one wedding site: davidsbridal.com.
For its part, One Kings Lane has run 267 display ads on 57 publishers this year (<1% mobile; 6% site direct).
Bed Bath & Beyond
650 Liberty Ave.
Union, NJ 07083
Chief Marketing Officer
Vice President, Marketing & Analytics
Vice President, Digital Marketing