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Bed Bath & Beyond, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Bed Bath & Beyond Inc., headquartered in Union, NJ, sells an assortment of merchandise, principally including domestics merchandise and home furnishings, as well as food, giftware, health and beauty care items, and infant and toddler merchandise. Domestics merchandise includes categories, such as bed linens and related items, bath items and kitchen textiles. Home furnishings include categories, such as kitchen and tabletop items, fine tabletop, basic housewares and general home furnishings.

Main Telephone (908) 688-0888
Main Fax
Primary Address
650 Liberty Avenue
#2
Union, NJ 07083
USA

Bed Bath & Beyond, Inc. Contacts

Contacts (5/30)
Name Title State
Steve T. Chief Executive Officer NJ
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (908) 688-0888
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 650 Liberty Avenue
#2
Union, NJ
07083
USA

Art S. President & Chief Merchandising Officer NJ
Gene C. Chief Operating Officer NJ
Susan L. Chief Financial Officer & Treasurer NJ
Robert C. Vice President & Chief Information Officer NJ

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Bed Bath & Beyond, Inc. ********

Agency Relationships


Brand Agency Service From To
*** **** & ******, ***. ********* *******, ***. (***) creative 2005 present
*** **** & ******, ***. ***** *** *******, *** creative 2010 present
*** **** & ******, ***. ***** ******* ************* Media Buying, Media Planning unknown present

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DailyVista

DR, Female Media Opps: Bed Bath & Beyond continues digital, programmatic shift


Subject: digital, print, social media

Company: Bed Bath & Beyond (BBB), headquartered in Union, NJ, sells an assortment of merchandise, principally domestics merchandise and home furnishings, as well as food, giftware, health and beauty care items. It also operates the Cost Plus World Market and Buy Buy Baby banners. 

Opportunity: During the Q2 earnings call, CEO Steven Temares said that BBB’s goal is to “drive better customer engagement through continuously optimized marketing programs across all channels.” Therefore, BBB’s marketing efforts will continue to be a blend of both physical and digital programs, with a continuing shift toward digital marketing such as email, paid search, SEO, social media, display and affiliates. Therefore, sellers should reach out now to capitalize on these rising digital investments. Focus your pitch on the holidays and wedding season (mid-April-to-mid-Oct.) In May, BBB named here).

Additional Insight

New Acquisition: Just last month, BBB acquired indie e-commerce shop Of a Kind (more  Since there are no current plans to stock Of a Kind merchandise in BBB stores, the focus will be exclusively on e-Commerce for the time being.

Media Spend: According to Kantar Media, BBB spent $22.3 million on measured media in 2014. Most of this, $15.9 million, was allocated to print, but look for the company to shift more to digital spend this year. For 2014, digital spend amounted to only $6.2 million.   

Digital Breakdown: Moat reports that BBB has run 220 display ads on 3,954 publishers so far this year (<1% mobile). Top ad destinations include weddingwire.com, shoplocal.com, projectwedding.com, bhg.com and brides.com. For the same period in 2014, 77 creatives were run on 286 publishers (10% mobile). Note that in 2014, 72% of these ads were placed site direct; for 2015, that number dropped to 6%.

Buy Buy Baby has run 27 display ads on 4,218 publishers since January (only 1% placed site direct).

Cost Plus World Market has run 49 display ads on 3,314 publishers so far this year (only 1% placed site direct).

Bed Bath & Beyond 
650 Liberty Ave.
Union, NJ 07083
(908) 688-0888

Eric Steinberger 
Chief Marketing Officer
(908) 688-0888
eric.steinberger@bedbath.com

Art Stark 
President & Chief Merchandising Officer
(908) 855-5225 (direct)
arthur.stark@bedbath.com

Scott Hames 
Vice President, Marketing & Analytics
(908) 855-5225
scott.hames@bedbath.com