Bed Bath & Beyond, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Bed Bath & Beyond Inc., headquartered in Union, NJ, sells an assortment of merchandise, principally including domestics merchandise and home furnishings, as well as food, giftware, health and beauty care items, and infant and toddler merchandise. Domestics merchandise includes categories, such as bed linens and related items, bath items and kitchen textiles. Home furnishings include categories, such as kitchen and tabletop items, fine tabletop, basic housewares and general home furnishings.
|Main Telephone||(908) 688-0888|
Bed Bath & Beyond, Inc. ContactsContacts (5/28)
|Steve T.||Chief Executive Officer||NJ|
Sample of Associated Brands
|Art S.||President & Chief Merchandising Officer||NJ|
|Gene C.||Chief Operating Officer||NJ|
|Susan L.||Chief Financial Officer & Treasurer||NJ|
|Kevin W.||Vice President, Information Technology, Operations & Chief Information Officer||NJ|
|Bed Bath & Beyond, Inc.||********|
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DR, Female Media Opps: Bed Bath & Beyond continues digital, programmatic shift
Subject: digital, print, social media
Company: Bed Bath & Beyond (BBB), headquartered in Union, NJ, sells an assortment of merchandise, principally domestics merchandise and home furnishings, as well as food, giftware, health and beauty care items. It also operates the Cost Plus World Market and Buy Buy Baby banners.
Opportunity: During the Q2 earnings call, CEO Steven Temares said that BBB’s goal is to “drive better customer engagement through continuously optimized marketing programs across all channels.” Therefore, BBB’s marketing efforts will continue to be a blend of both physical and digital programs, with a continuing shift toward digital marketing such as email, paid search, SEO, social media, display and affiliates. Therefore, sellers should reach out now to capitalize on these rising digital investments. Focus your pitch on the holidays and wedding season (mid-April-to-mid-Oct.) In May, BBB named here).
New Acquisition: Just last month, BBB acquired indie e-commerce shop Of a Kind (more Since there are no current plans to stock Of a Kind merchandise in BBB stores, the focus will be exclusively on e-Commerce for the time being.
Media Spend: According to Kantar Media, BBB spent $22.3 million on measured media in 2014. Most of this, $15.9 million, was allocated to print, but look for the company to shift more to digital spend this year. For 2014, digital spend amounted to only $6.2 million.
Digital Breakdown: Moat reports that BBB has run 220 display ads on 3,954 publishers so far this year (<1% mobile). Top ad destinations include weddingwire.com, shoplocal.com, projectwedding.com, bhg.com and brides.com. For the same period in 2014, 77 creatives were run on 286 publishers (10% mobile). Note that in 2014, 72% of these ads were placed site direct; for 2015, that number dropped to 6%.
Buy Buy Baby has run 27 display ads on 4,218 publishers since January (only 1% placed site direct).
Cost Plus World Market has run 49 display ads on 3,314 publishers so far this year (only 1% placed site direct).
Bed Bath & Beyond
650 Liberty Ave.
Union, NJ 07083
Chief Marketing Officer
President & Chief Merchandising Officer
(908) 855-5225 (direct)
Vice President, Marketing & Analytics