Char-Broil | Company Profile, Marketing Contacts, Media Spend, Brands
Char-Broil, a subsidiary of the W.C. Bradley Co., is the leader in the sale and production of gas, electric and charcoal grills as well as grill parts, accessories and outdoor fireplaces. Char-Broil is based out of Columbus, GA.
|Main Telephone||(706) 571-7000|
|Main Fax||(706) 571-7078|
Char-Broil ContactsContacts (5/15)
|Chris R.||President & Chief Executive Officer||GA|
Sample of Associated Brands
|Alex G.||Vice President & Director, Research & Development||GA|
|Steve D.||Vice President, Finance & Product Development||GA|
|Brendan A.||Vice President, Marketing & Product Management||GA|
|Jim S.||Vice President, Global Operations||GA|
|New Braunfels Smoker||*|
|The Big Easy||*|
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Digital Opps: Char-Broil boosts digital focus ahead of product launches
Subject: Digital, TV, sponsorship
Brand: Char-Broil, grilling brand operated by Columbus, Ga.-based W.C. Bradley Co.
Opportunity: Following the SFW Agency is still handling media.
Media Spend: Char-Broil spent almost $1.1 million on measured media last year, about half of what was spent in 2013, according to Kantar Media. In 2014, media was split 70/30 between cable TV and display.
Digital Breakdown: So far this year 78 standard ads and 93 high impact ads have run on 1,643 publishers (<1% mobile), 58% of which were placed programmatically compared to site direct. Interestingly, activity has been higher from July-Oct. than it was in the first half of the year. This is a departure from 2014, when display only ran when you’d expect – May-July.
However, like 2014 display continues to target sports and news sites primarily. Top sites include mensjournal.com, golfdigest.com, epicurious.com, si.com, bonappetit.com and realsimple.com.
For comparison – over the same period last year Char-Broil only ran 17 standard ads and 14 high impact ads on 124 publishers (<1% mobile), 54% of which was placed site direct.
1442 Belfast Ave.
Columbus, GA 31904
Vice President, Marketing & Product Management
Director, Digital Marketing
Direct Dial: (540) 550-7147