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Char-Broil | Company Profile, Marketing Contacts, Media Spend, Brands




Char-Broil, a subsidiary of the W.C. Bradley Co., is the leader in the sale and production of gas, electric and charcoal grills as well as grill parts, accessories and outdoor fireplaces. Char-Broil is based out of Columbus, GA.

Main Telephone (706) 571-7000
Main Fax (706) 571-7078
Primary Address
Post Office Box 1240
Columbus, GA 31902-1240
USA

Char-Broil Contacts

Contacts (5/15)
Name Title State
Chris R. President & Chief Executive Officer GA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (706) 571-7000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Post Office Box 1240
Columbus, GA
31902-1240
USA

Alex G. Vice President & Director, Research & Development GA
Steve D. Vice President, Finance & Product Development GA
Brendan A. Vice President, Marketing & Product Management GA
Jim S. Vice President, Global Operations GA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Char-Broil *****
New Braunfels Smoker *
Thermos Grills *
The Big Easy *
Patio Bistro *

Agency Relationships


Brand Agency Service From To
****-***** *** ****** AOR - creative, media planning, digital 2015 present
****-***** ***** ************** *** public relations 2015 present
***** ****** *** ****** creative, digital, media planning unknown present

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DailyVista

Digital Opps: Char-Broil boosts digital focus ahead of product launches


 Subject: Digital, TV, sponsorship

Brand: Char-Broil, grilling brand operated by Columbus, Ga.-based W.C. Bradley Co.

Opportunity: Following the SFW Agency is still handling media. 

Additional Insight

Media Spend: Char-Broil spent almost $1.1 million on measured media last year, about half of what was spent in 2013, according to Kantar Media. In 2014, media was split 70/30 between cable TV and display.

Digital Breakdown: So far this year 78 standard ads and 93 high impact ads have run on 1,643 publishers (<1% mobile), 58% of which were placed programmatically compared to site direct. Interestingly, activity has been higher from July-Oct. than it was in the first half of the year. This is a departure from 2014, when display only ran when you’d expect – May-July.

However, like 2014 display continues to target sports and news sites primarily. Top sites include mensjournal.com, golfdigest.com, epicurious.com, si.com, bonappetit.com and realsimple.com.

For comparison – over the same period last year Char-Broil only ran 17 standard ads and 14 high impact ads on 124 publishers (<1% mobile), 54% of which was placed site direct.

Char-Broil
1442 Belfast Ave.
Columbus, GA 31904
(706) 571-7000

Brendan Anderson
Vice President, Marketing & Product Management
(706) 571-7000
banderson@charbroil.com

Paige Farrow
Director, Digital Marketing
(706) 571-7000
pfarrow@charbroil.com

Jenifer Smith
Media Director
(336) 333-0007 
jenifers@sfwresults.com

Elizabeth Nichols
Account Director 
Direct Dial: (540) 550-7147
elizabethn@sfwresults.com

Ryan Neely
Digital Director
(336) 333-0007
ryann@sfwresults.com