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Park Seed Company | Company Profile, Marketing Contacts, Media Spend, Brands




Park Seed Company provides gardeners with vegetable, perennial and flower seeds, as well as seed starters. Based in Greenwood, SC, Park Seed customers can order products through the company's print catalog, as well as its web site.

Main Telephone (864) 223-8555
Main Fax (864) 941-4502
Primary Address
Post Office Box 31
Greenwood, SC 29648-0031
USA

Park Seed Company Contacts

Contacts (2)
Name Title State
Paul A. President & Chief Executive Officer SC
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (864) 223-8555
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Post Office Box 31
Greenwood, SC
29648-0031
USA

Bryan S. Director, Marketing SC

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DailyVista

Plant and seed distributor Park Seed finds CMO


The Story
Plant and seed distributor Park Seed Company has hired a chief marketing officer to help continue growth, according to The Index Journal.
 
Jim Painter joins the company bringing 25 years of business experience. Previously, he was operating president and general manager of the Masco division of Home Depot. He also worked for General Electric, most recently as a corporate general manager.
 
Painter will be in charge of marketing operations for the company’s family of brands, including: Park Seed, Park Seed Wholesale, Wayside Gardens, Jackson and Perkins and Jackson and Perkins Wholesale.
 
Greenwood, S.C.-based Park Seed provides gardeners with vegetable seeds, perennial seeds, flower seeds and seed starters. Customers can order products through the company’s print catalog as well as its Web site. Park Seed was founded in 1868.
 
The Research
Walt Yates, director of e-Commerce and public relations for Park Seed, told DailyVista that Painter is the top marketing decision maker at the company.
 
“When you bring in someone with as much experience as Jim, there will be new ideas. A solid foundation will be put in place,” Yates said.
 
Yates said Park Seed has traditionally been a catalog company, but has transferred to an online focus. He said although print marketing – including a newsletter and catalog --  will still have a role,  the company will use a “tremendous” amount of Internet marketing.
 
He said Park Seed is a company of gardeners that sell to gardeners, and one goal is to partner with the customers.
 
“Our customers are a little different; they aren’t the same customers that go to a (big) box store. We market to people who are really passionate about plants. We’re defined by quality plants. We bring what’s new and what’s rare. We’re about high-quality products,” he said.
 
Yates said most of Park Seed’s advertising work is done in-house. He said the company was not currently looking for proposals because they are in a transition phase in an effort to get ready for the fourth quarter. Yates said outside help would be something the company might look at and is a possibility in the future.
 
The Direction
Interested agencies should consider Park Seed a long-term prospect. Find a way to effectively market to the company’s niche of enthusiastic gardeners and Painter and Yates might listen come 2009.
Park Seed Company
One Parkton Avenue
Greenwood, SC 29647
(864) 223-8555
 
Jim Painter
Chief Marketing Officer
(864) 223-8555
 
Walt Yates
Director, e-Commerce & Public Relations
(864) 223-8555