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Jacuzzi Brands Corporation | Company Profile, Marketing Contacts, Media Spend, Brands




Headquartered in Chino Hills, CA, Jacuzzi Whirlpool Bath is credited with the invention of the first whirlpool bath, and has since become a globally-recognized brand of whirlpool baths. The company's product line includes whirlpool baths, soaking baths, shower systems and toilet suites.

Main Telephone (909) 606-1416
Main Fax
Primary Address
13925 City Center Drive
Suite 200
Chino Hills, CA 91709
USA

Jacuzzi Brands Corporation Contacts

Contacts (5/12)
Name Title State
Robert R. President & Chief Executive Officer CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (909) 606-1416
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 13925 City Center Drive
Suite 200
Chino Hills, CA
91709
USA

Erica M. Vice President, Industrial Design & New Product Engineering - Jacuzzi Brands CA
Tracine M. Vice President, Product Marketing - Spa CA
Martin B. Senior Director, Marketing CA
Larry O. Product Marketing Director, Hot Tubs CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Zurn *
Jacuzzi Brands Corporation *****
Sundance Spas *

Agency Relationships


Brand Agency Service From To
******* ****** *********** ****** Digital 2016 present
******** **** ********* AOR - creative 2005 present
******** **** ******-********** AOR - public relations 2006 present

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DailyVista

Jacuzzi Whirlpool Bath unit makes major executive shifts


The Story
Jacuzzi Brands Inc. announced a major executive shift in its Jacuzzi Whirlpool Bath segment, and has appointed Robert Rowan to lead the business unit as its new president, according to the company.
 
The Chino, Calif.-based company’s latest marketing appointments include Drew Meng as the new vice president of marketing, product and channel; William Smelley as senior director of e-Marketing; Tracine Andrus as director of marketing for baths and Dawn Wells as director of marketing, communications and strategy.
 
Additional executive shifts with no marketing affiliation include Erica Moir as the new vice president of industrial design and new product engineering; Dane Parreira as the new eastern region sales manager; Andy Stokely as manager of product training and wholesale channel and Dale Carruthers as the new product manager for showers, faucets and china.
 
Jacuzzi Whirlpool Bath is credited with the invention of the first whirlpool bath, and has since become a globally-recognized brand of whirlpool baths. The company’s product line includes whirlpool baths, soaking baths, shower systems and toilet suites.
 
The Research
Wells will define and execute Jacuzzi Whirlpool Bath’s North American advertising, promotions, events and collateral across all brands and products.
 
Andrus will be responsible for product marketing and product development direction for Jacuzzi bathtub lines, and Smelley is charged with enhancing Jacuzzi’s Web presence and will attempt to capitalize on customer relationship management opportunities.
 
At Jacuzzi, Meng will lead the new team of product managers and will act as the middle man between guiding future product directions and deployment. He will report to Chief Marketing Officer Michelle Cervantez.
 
“As we forge ahead in the luxury market, we will continue to invest manpower and capital to make more resources available for our ongoing marketing initiatives,” President and Chief Executive Officer Tom Koos said in a statement. “These key new hires complement the depth of talent currently on board as we continue to bring new energy to the marketplace.”
 
According to The List database, San Francisco-based Burson-Marsteller has served as Jacuzzi Brands’ public relations agency of record since 2005, and Seattle-based C Squared Advertising is currently handling some creative advertising for the company. Jacuzzi also relies on its in-house marketing team for some strategy as well.
 
Company spokesperson Anthony Pasquarelli told DailyVista that the company is not looking to hear from additional agencies at this time.
 
The Direction
Though Jacuzzi Whirlpool may not be open to hearing from agencies at the moment, according to Pasquarelli, with the new marketing management in place, the company may ramp up efforts in the near future. Interested agencies should definitely put Jacuzzi on a short-term prospect list, and put themselves on the company’s radar as it formulates a campaign strategy moving forward.

Jacuzzi Brands, Inc.
14880 Montevista Avenue
Chino, CA 91710
(909) 548-7732
 
Drew Meng
Vice President, Marketing, Product & Channel
(909) 548-7732
 
William Smelley
Senior Director, e-Marketing
(909) 548-7732
 
Tracine Andrus
Director, Marketing, Baths
(909) 548-7732
 
Dawn Wells
Director, Marketing, Communications & Strategy
(909) 548-7732
 
Robert Rowan
President, Jacuzzi Bath Business
(909) 548-7732
 
Tom Koos
President & Chief Executive Officer, Jacuzzi Brands Corp.
(909) 548-7732