RadioShack Corporation | Company Profile, Marketing Contacts, Media Spend, Brands
RadioShack, headquartered in Fort Worth, TX, sells audio and video equipment, wireless and conventional telephones, computers. The company also sells other items such as ports, gadgets and business-to-business retail support services all through company and dealer stores located in the U.S., Mexico and Canada and wireless kiosks.
|Main Telephone||(817) 415-3700|
|Main Fax||(817) 415-4214|
RadioShack Corporation ContactsContacts (5/8)
|Mike C.||Chief Information Officer||TX|
Sample of Associated Brands
|Michael T.||Senior Vice President & Chief Marketing Officer||TX|
|Gordon B.||Chief Financial Officer||TX|
|Nick C.||Chief Creative Officer||TX|
|Steve M.||Director, Operations Support||TX|
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Score 85 – Review Imminent: RadioShack hires CMO to lead revival
Subject: Digital, online, social media, public relations (PR), experiential, sponsorship, communications
Company: RadioShack, long-struggling electronics chain with about 1,700 stores, down from the 4,000 it had before filing for bankruptcy.
Sellers - General Wireless’s new financing will go towards improving the brand and enhancing in-store experience, but we don’t expect holiday spending anywhere near historical levels. Look towards Q4 and use the #RadioShackisBack digital/social media campaign as a blueprint for your approach. Gone should be RS’s penchant for ineffective, expensive TV ads, replaced by millennial heavy digital buys. vintage Armatron games as currency.
Media Spend: Last year, RS spent $48.8 million on measured media, down 41% from $82.9 million in 2013. Ad spending last year fell across all channels but TV was hit the hardest, falling about 50%. This decline even includes RS’s Super Bowl ad investment.
Digital Breakdown: Since April 2014, RS has only run 21 display ads with 10 publishers (10% mobile). No ads have run since the end of December, according to Moat. Last year, desktop activity skewed towards spots publishers, led by foxsports.com. Usatoday.com and gamespot.com also reported activity.
TV Breakdown: Since January, RS has only spent $391,000 on national TV ads (see breakdown right), compared to $24.9 million over the same period last year (heavy Q1 skew). In 2014, $32.2 million went to national TV ads, down from $47.3 million in 2013.
Agency Relationship: Last year, RS consolidated marketing within Omnicom's GSD&M, now creative AOR, and some services were “brought in-house” to save costs. The agency also handled. media planning and buying, according to The List.
300 Trinity Campus
Fort Worth, TX 76102
Chief Marketing Officer
Vice President, Marketing Operations
Mobile: (602) 418-1402