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RadioShack Corporation | Company Profile, Marketing Contacts, Media Spend, Brands

RadioShack, headquartered in Fort Worth, TX, sells audio and video equipment, wireless and conventional telephones, computers. The company also sells other items such as ports, gadgets and business-to-business retail support services all through company and dealer stores located in the U.S., Mexico and Canada and wireless kiosks.

Main Telephone (817) 415-3700
Main Fax (817) 415-4214
Primary Address
300 RadioShack Circle
Fort Worth, TX 76102

RadioShack Corporation Contacts

Contacts (5/8)
Name Title State
Mike C. Chief Information Officer TX
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (817) 415-3700
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 300 RadioShack Circle
Fort Worth, TX

Michael T. Senior Vice President & Chief Marketing Officer TX
Gordon B. Chief Financial Officer TX
Nick C. Chief Creative Officer TX
Steve M. Director, Operations Support TX

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
RadioShack Corporation *******
Enercell *

Agency Relationships

Brand Agency Service From To
********** *********** ***** ********* Public Relations 2011 present

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Score 85 – Review Imminent: RadioShack hires CMO to lead revival

Subject: Digital, online, social media, public relations (PR), experiential, sponsorship, communications

Company: RadioShack, long-struggling electronics chain with about 1,700 stores, down from the 4,000 it had before filing for bankruptcy. 

Opportunity: RS is somehow still kicking. The retailer was just

Sellers - General Wireless’s new financing will go towards improving the brand and enhancing in-store experience, but we don’t expect holiday spending anywhere near historical levels. Look towards Q4 and use the #RadioShackisBack digital/social media campaign as a blueprint for your approach. Gone should be RS’s penchant for ineffective, expensive TV ads, replaced by millennial heavy digital buys. vintage Armatron games as currency. 

Additional Insight

Media Spend: Last year, RS spent $48.8 million on measured media, down 41% from $82.9 million in 2013. Ad spending last year fell across all channels but TV was hit the hardest, falling about 50%. This decline even includes RS’s Super Bowl ad investment. 

Digital Breakdown: Since April 2014, RS has only run 21 display ads with 10 publishers (10% mobile). No ads have run since the end of December, according to Moat. Last year, desktop activity skewed towards spots publishers, led by and also reported activity. 

TV Breakdown: Since January, RS has only spent $391,000 on national TV ads (see breakdown right), compared to $24.9 million over the same period last year (heavy Q1 skew). In 2014, $32.2 million went to national TV ads, down from $47.3 million in 2013. 

Agency Relationship: Last year, RS consolidated marketing within Omnicom's GSD&M, now creative AOR, and some services were “brought in-house” to save costs. The agency also handled. media planning and buying, according to The List.

300 Trinity Campus
Fort Worth, TX 76102
(817) 415-3700

Michael Tatelman
Chief Marketing Officer
(817) 415-3700

Jeanna Corley
Vice President, Marketing Operations
(817) 415-3700
Mobile: (602) 418-1402