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Minerals Technologies, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Minerals Technologies, formerly AMCOL International Corporation, produces super absorbent polymers used in baby diapers, adult incontinence and feminine hygiene products. The betonite clay products are used in clumping cat litter, anti-caking agents for agricultural feed, and sand binding agents for metal castings.

Main Telephone (847) 851-1500
Main Fax (847) 577-5582
Primary Address
2870 Forbs Avenue
Hoffman Estates, IL 60192
USA

Minerals Technologies, Inc. Contacts

Contacts (5/11)
Name Title State
Gary C. President, Global Minerals & Materials - AMCOL, Senior Vice President & Managing Director, Performance Materials IL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (847) 851-1500
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 2870 Forbs Avenue
Hoffman Estates, IL
60192
USA

Douglas D. Chief Financial Officer & Senior Vice President IL
D.J. M. Chief Operating Officer & Senior Vice President IL
Thomas M. Chief Compliance Officer & Vice President, Human Resources IL
Jon H. Senior Vice President, Corporate Development IL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Minerals Technologies, Inc. *
American Colloid Company *
Volclay International Corporation *
AMCOL Health & Beauty Solutions *
AMCOL Specialty Minerals *

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DailyVista

RV maker Coachmen replaces CEO


The Story
Recreation vehicle manufacturer Coachmen announced the departure of its chief executive officer, according to The South Bend (Ind.) Tribune.
 
The Elkhart, Ind.-based company announced that Claire C. Skinner, daughter of Coachman’s founder, “elected to take early retirement.” Richard Lavers, Coachmen's chief financial officer will take over the CEO role.
 
The move comes as the manufacturer struggles to sustain profitability. Coachmen also cut its dividend in half from six cents a share to three cents per share. The company reported just over $700 million in revenue last year.
 
Skinner had worked for the company for 18 years. The new Coachmen CEO clearly wants to move in a new direction.
 
"Coachmen has great employees, great brands, and great dealers,” Lavers said in a prepared statement. “Our clear focus is on restoring profitability, but that is not enough. Our goal is to be a leader in our industry. We will hit the ground running, with a sense of urgency from day one."
 
William P. Johnson will take over Skinner’s duties as chairman of the company’s board. He endorsed the management shake-up.
 
“The board is confident in the future of Coachmen Industries, Inc,” he said. “We believe the company's best days lie yet ahead.”
 
The company reported a loss of $26.4 million in 2005, leading Coachmen to announce an “intensive recovery program” to reach profitability. The efforts – layoffs, the elimination of some products – were mildly successful. The first quarters of 2006 showed a profit of a little more than $3 million.
 
The Research
We called Coachmen to get more insight on the company.
 
We spoke to Jeffrey Tryka, director of planning and investor relations, who was pretty tight-lipped about Coachmen’s plans.
 
He said the move was made to “return to operating profitability and to restore the company’s leadership role to what it was in the past.”
 
Tryka said that the company doesn’t have a position dedicated to marketing. He said that marketing is handled by each brand inside the company. Coachmen has several different brands including Coachmen Recreational Vehicles, Viking Recreational Vehicles, Sportscoach, Mod-U-Kraf and All American Homes.
 
He said that the company operates under two main corporate segments – recreational vehicles and systems-built housing (manufactured homes.)
 
We asked about the demographics for each segment. Tryka said the manufactured housing target audience varies greatly. But, for recreational vehicles, Coachmen generally targets the 45 to 65 crowd for larger motor homes. For smaller RVs, the company tagets young families in their mid-20s to mid-40s.
 
Tryka said that company doesn’t have an agency of record and all creative work is handled in house. He said that the company occasionally requires the services of an outside agency for project work.
 
The Direction
Agencies with experience targeting the company’s demographic should reach out to Lavers and other executives at Coachmen immediately. It’s hard to sell recreational vehicles with gasoline costing nearly $3 per gallon. But with the price of gas receding, the company could be a great marketing campaign away from profitability. We’d suggest aiming high and making contact with Lavers – perhaps its time Coachmen got an agency of record. Agencies could also try reaching out to some of the brands, and working up from there.  

Coachmen Industries, Inc.
P.O. Box 3300
Elkhart, IN 46515
(574) 262-0123
 
Jeffery Tryka
Director of Planning & Investor Relations
(574) 262-0123
 
Richard Lavers
Chief Executive Officer
(574) 262-0123
 
Michael R. Terlep
President Coachmen RV Company
(574) 825-5821
 
Michael Hums
Product and Sales Manager
Coachmen Class C's
(574) 825-5821
 
Mike Donley
Marketing Manager
All American Homes
(269)467-6321
 
Jeff Powell
Vice President & General Manager
Mod-U-Kraf
(540) 483-0291