Graco, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Graco, Inc. is a worldwide manufacturer of fluid handling systems and components. The company provides fluid handling solutions to manufacturing, processing, construction, and maintenance sectors through its Industrial, Contractor, and Lubrication segments. Graco, Inc. is headquartered in Minneapolis, MN.
|Main Telephone||(612) 623-6000|
|Main Fax||(612) 378-3538|
Graco, Inc. ContactsContacts (5/8)
|Patrick M.||President & Chief Executive Officer||MN|
Sample of Associated Brands
|Christian R.||Chief Financial Officer||MN|
|Mark S.||Vice President & General Manager - Applied Fluid Technology Division||MN|
|Tony G.||Director, Sales & Marketing||MN|
|John T.||Sales & Marketing Director, LED Division||MN|
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Industrial company Graco invests millions towards marketing new products
By Erik McNeal
Graco’s new investments should open up new business opportunities for a variety of B2B focused marketers and advertisers.
Million Dollar Marketing Increases: Graco has a “large” number of new products in Contractor Equipment launching in 2014, CEO and President Patrick McHale said during the company’s fourth quarter earnings call. The company will pump $3 million behind marketing and new product development in its Contractor segment, its strongest unit.
Product Launches & Expansions: Graco plans significant immediate and long-term initiatives for its product lines across several business units. B2B marketers experienced with manufacturing companies and product can engage this company about possible go-to-market strategies.
This growth signals a great opportunity for niche marketers with international footprints to engage Graco.
Slow Product Orders: Commercial products are subject to conservative ordering from retailers, for example with the upcoming Contractor products in Q4. McHale explained retailers ordered existing product at year-end in anticipation of new product rather than the new product.
In Q3, the Lubrication business had reduced orders as well. You should keep aware of that trend as Graco pushes product and development initiatives this year.
88 11th Avenue, Northeast
Minneapolis, MN 55413
President & Chief Executive Officer