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BASF Corporation | Company Profile, Marketing Contacts, Media Spend, Brands

BASF Corporation, based in Florham, NJ, manufactures chemicals, coatings & colorants, consumer products, fibers & polymers. The company serves a wide variety of industries and makes fuel additives, automotive refinishes, pharmaceuticals, colorants, textiles, and plastic foams.

Main Telephone (973) 245-6000
Main Fax
Primary Address
100 Park Avenue
Florham Park, NJ 07932

BASF Corporation Contacts

Contacts (5/22)
Name Title State
Robin R. Vice President, Corporate Communications & Chief Communications Officer NJ
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (973) 245-6000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 100 Park Avenue
Florham Park, NJ

Paul W. Vice President, Automotive Refinish Coatings- North America NJ
Joseph J. Vice President, Global Communications NJ
Sean M. Vice President, Global Accounts NJ
Maureen P. Director, Site & Community Relations - North America NJ

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
BASF Corporation *******

Agency Relationships

Brand Agency Service From To
**** *********** ********* AOR - creative, media buying & planning, digital, social, public relations 2014 present
**** *********** ******** ***** ******* creative, digital 2008 present
**** *********** ********** Public Relations 2002 present

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Accounts on the move recap for the week of June 30

Below is a compilation for all of WinmoEdge's accounts on the move published during the previous week. We will publish these recaps every Monday by 3 p.m. EST to give you a one-stop, quick glance destination for all recent accounts shifts. Please save this page if you would like to return to it quickly. It can also be accessed under “Accounts on the Move” once it moves off the front page of the site.

We’ve recently First Data have a high potential of appointing new agencies, so look for shifts there too.


Alba Manufacturing (Fairfield, Ohio)

New Agency: 

Scope of Work: AOR

Additional Insight: The Fisher, Ind.-based agency, experienced in manufacturing, distribution and retail work, will be tasked with expanding Alba's brand awareness and communication efforts within the manufacturing space.


BASF (Florham Park, N.J.)

New Agency: Minneapolis-based 

Scope of Work: Creative AOR

Incumbent: Interpublic's Universal McCann previously handled media buying and planning, according to The List

Additional Insight: Periscope's work will include developing creative strategy, which includes social media, digital engagement, events, research, analytics and media planning and buying. BASF looks to brand itself as the preferred agricultural product solution provider by 2020. Also, BASF renewed its PR partnership with PadillaCRT to provide public relations strategy, execution and support.


Cluck ‘n Moo Burgers (better-for-you beef/chicken burger brand created last year)

New Agency: 

Scope of Work: PR AOR

Additional Insight: Since the beginning of 2014, West Nyack, N.Y.-based Cluck ‘n Moo has 


Comcast (Philadelphia)

New Agency: 

Scope of Work: Multicultural AOR for Xfinity, Comcast’s TV, Internet, voice and home security brand

Incumbent: San Francisco-based Ameredia had been Comcast's multicultural AOR since 2011, according to The List.

Additional Insight: Gravity will grow the Xfinity brand with various ethnic markets nationwide, focusing on Asian, Arabic and Brazilian segments.


Go Daddy (Scottsdale, Ariz.)

New Agency: New York-based 

Scope of Work: Creative AOR – It’s first work is expected to launch across TV and online by September

Incumbent: Interpublic's Deutsch, New York was Go Daddy's AOR since 2012. 

Additional Insight: Go Daddy filed for a 


(New York)

New Agency: 

Scope of Work: PR AOR for the Thrustmaster brands of sound equipment, speakers, bluetooth accessories, WiFi solutions and game peripherals.

Additional Insight: 5W's early will focus on ramping up Hercules and Thrustmaster's engagement with gamers and tech-savvy consumers. An integrated PR campaign will focus on influencer and consumer marketing, product launches,  brand partnerships and event networking, both in the U.S and abroad.


Newton Running (Boulder, Colo.)

New Agency: 

Scope of Work: Advertising AOR

Incumbent:  Boulder-based Moxie Sozo, since 2012.

Additional Insight: The shop's first work, targeting “more than occasional runners” will reportedly break in July. Newton is in the midst of 


Nixon USA (Encinitas, Calif.)

New Agencies: Hired first creative and media agencies. Omnicom's OMD is on media planning and buying.

Additional Insight: Kantar Media reports that Nixon spent almost $1 million on measured advertising in the U.S. last year, most of which went to magazine ads. However, expect spending to grow to almost $10 million globally with these new agencies in place, according to Adweek.


Northwestern Mutual (Milwaukee) 

New Agency:  

Scope of Work: Creative AOR

Incumbent: Minneapolis-based Olson, which handled the account since 2010.

Additional Insight: Media wasn't part of the review and remains at Publicis's 


Special Olympics (Washington, D.C.)

New Agency: WPP's 

Scope of Work: AOR

Additional Insight: The agency will help Special Olympics launch a youth-activation campaign in late summer, according to a 


Tommie Copper (Mount Kisco, N.Y.)

New Agency: 

Scope of Work: Advertising AOR for short-form and long-form direct response ads

Additional Insight: The first direct response TV ads by the WPP agency aired June 30 in both formats, so be on the lookout for new media opportunities in the second half of 2014 and 2015. This is the latest step in Tommie Cooper's evolution into a full, active lifestyle brand, so also approach with integrated media, event and experiential strategies that will put its products in front of active men and women.


Ulta (Bolingbrook, Ill.)

New Agency: Interpublic’s 

Scope of Work: Creative and media AOR

Incumbent: Dallas-based The Richards Group, which had the account since 2011, according to The List.

Additional Insight: Ulta, which we placed in “Account in Jeopardy” status four months ago (research