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Atlas Copco | Company Profile, Marketing Contacts, Media Spend, Brands




Atlas Copco manufactures mining and drilling equipment. The company's line of power tools features air assembly tools, grinders, drills, air motors, hoists and trolleys, and related services. The company also provides demolition equipment, rock drills, blast hole drilling rigs, and exploration drilling tools and other mining and construction products.

Main Telephone (303) 287-8822
Main Fax (303) 217-2839
Primary Address
3700 East 68th Avenue
Commerce City, CO 80022
USA

Atlas Copco Contacts

Contacts (3)
Name Title State
Sofie G. Marketing Communications Director CO
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (303) 287-8822
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 3700 East 68th Avenue
Commerce City, CO
80022
USA

Dorothy S. Marketing Communications Program Manager SC
Holly B. Marketing Communications Coordinator SC

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Atlas Copco ******

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DailyVista

Accounts on the move recap for the week of June 23


Below is a compilation for all of DailyVista's accounts on the move published during the previous week. We will publish these recaps every Monday by 3 p.m. EST to give you a one-stop, quick glance destination for all recent accounts shifts. Please save this page if you would like to return to it quickly. It can also be accessed under “Accounts on the Move” once it moves off the front page of the site.

We’ve recently Express have a high potential of appointing agencies, so look for shifts there too.

 

American Eagle Outfitters (Pittsburgh)

New Agency: 

Scope of Work: Creative AOR

Incumbent: Havas' Arnold, Boston, which had the account since 2012

Additional Insight: AE, on the lookout for a new CEO, is in desperate need to re-connect with its core teenage audience (15-to-25-year-olds) and drive higher in-store traffic, so look for a new integrated TV, digital, social and mobile campaign to launch in the coming months.  

 

Atlas Copco Construction Equipment (Commerce City, Colo.)

New Agency: Fargo, N.D.-based 

Scope of Work: AOR

Additional Insight: The agency will help strengthen Atlas Copco's brand awareness, build customer loyalty and expand its customer base in target construction markets like demolition, site preparation and road.

 

Ben & Jerry's (South Burlington, Vt.)

New Agency: New York-based 

Scope of Work: Creative AOR

Incumbent: New York-based Silver &  Partners, according to The List

Additional Insight: Ben & Jerry’s more than doubled measured media spend last year to $11.8 million from $5.5 million in 2012. The majority of funds went to magazine and outdoor ads.

 

CA Technologies (Islandia, N.Y.)

New Agencies: 

Scope of Work: Will handle global corporate PR after a review (research here).

Incumbent: Hill & Knowlton Strategies

Additional Insight: The agency team's first objective

 

Corner Bakery Cafe (Dallas)

New Agency: Atlanta-based 

Scope of Work: B2B PR and marketing AOR

Additional Insight: Expect this hire to lead up to a larger advertising agency appointment down the road because of Corner Bakery's goal to 

 

Sun Pacific)

New Agency: 

Scope of Work: AOR

Additional Insight: The shop will lead brand strategy, creative development, media strategy, planning and placement and PR, according to a statement. Cuties season runs through November through April, so be on the look out for upcoming retail, traditional and digital opportunities, as the brand takes on its larger rival, Paramount Citrus's 

 

Haba USA  (Skaneateles, N.Y.)

New Agency:  

Scope of Work: AOR

Incumbent: 

Additional Insight: Brilliant Kid Products will handle marketing, media, PR, online (including SEO) and social media monitoring efforts. Expect trade marketing and traditional/digital mom-focused media to rise as Haba looks to raise awareness of its high quality, wooden baby toys, rattles and blocks.

 

The Kroger Company (Cincinnati)

New Agency:  

Scope of Work: Social media AOR

Additional Insight: iStrategyLabs will handle Kroger's social media engagement efforts centered on enhancing the customer experience.

 

MD Now (West Palm Beach, Fla.)

New Agency: 

Scope of Work: AOR

Additional Insight: MDG will develop a comprehensive communications strategy utilizing direct, search and social media elements. Given MD Now's growth plans, look for online and traditional ad sales opportunities throughout South Florida in the coming months.  

 

Memorial Sloan-Kettering Cancer Center (New York)

New Agency: Publicis's 

Scope of Work: Digital AOR

Additional Insight: DigitasLBi will lead MSK's digital strategy, including the redesigns of mskcc.org and sloankettering.edu, after the hire of new creative and media agencies earlier this year. e

 

Muscle Maker Grill (Colonia, N.J.)

New Agency: Pittsburgh-based 

Scope of Work: AOR to lead a brand rollout in the coming months. 

Incumbent: Montville, N.J.-based SGW

Additional Insight: Look for TV and radio opportunities because they will 

 

O'Charley's (Nashville, Tenn.)

New Agency: 

Scope of Work: AOR

Incumbent: Doner previously handled creative, but it still maintains media  planning and buying duties

Additional Insight: Bohan’s hire come after former KFC brand marketer David Ellis 

 

OGX (Formerly known as Organix, its a shampoo brand owned by Clearwater, Fla.-based Vogue International)

New Agency: Atlanta-based 

Scope of Work: First AOR will launch OGX’s first national campaign in the third quarter.

Additional Insight: The campaign, extending beyond traditional beauty industry print to digital, social and mobile, will showcase OGX product with a renewed focus on the beauty of natural ingredients like argan oil, coconut milk and avocado. Full Article

 


Opportunity: The asset management company has begun a review of its creative account

Incumbent: Havas Worldwide, New York will not defend the account, which it held for 18 years.

Additional Insight: OppenheimerFunds is looking to become more competitive within the asset management category to meet the changing needs of its clients. 

 

Toyota (Torrance, Calif.)

New Agency: 

Scope of Work: Will handle creative for the automaker’s Hydrogen Fuel Cell Vehicle's (FCV) pre-launch campaign.

Additional Insight: Publicis's 

 

Trulia (San Francisco)

New Agency: 

Scope of Work:  Consumer PR AOR

Additional Insight: Continue to look for media, event sponsorship and sub-contracting opportunities that will help with Trulia's long-term objective to transform consumers' home search experience into a simpler, more targeted and ultimately more satisfying experience. Mobile updates and a data driven marketing are a big part of Trulia's approach and $45 million national campaign, so digital marketers may have an advantage here.