Sonoco paper sales, marketing division gets new VP
Diversified global packaging company Sonoco Products Company announced the appointment of James Morris as the new division vice president of Paper North America Sales and Marketing, according to the company
Effective immediately, Morris will be responsible for continuing to drive external sales of the Hartsville, S.C.-based company’s uncoated recycled paperboard throughout North America markets.
Morris joined Sonoco in November 1977 and has held several commercial positions of increasing authority in the company’s Tubes and Cores division. In 2003, he joined the company’s Paper North America division as director, sales and marketing.
Morris holds a bachelor’s degree in business administration from the University of Massachusetts.
Founded in 1899, Sonoco is a $3.7 billion global manufacturer of industrial and consumer products and provider of packaging services. Its industrial packaging services amount to approximately 330 operations in 35 countries and serves customers in about 85 countries.
WinmoEdge spoke with Sonoco
representative Roger Schrum about Morris’ new position with the Paper North America division as well as his willingness to hear from agencies.
Schrum said that Sonoco’s Paper North America division utilizes multiple marketing initiatives because the company is in both consumer and industrial packaging. However, Sonoco does not utilize any business-to-business marketing. Schrum said that the company relies primarily on its direct sales efforts.
He said that Morris has been running the sales organization efforts for the past couple of years, so none of the current marketing strategies will change. Morris plans to continue some of the successful programs that he has implemented thus far.
“I think the biggest thing we’re doing, especially on the paper sales side, is to increase trade sales to third parties,” Schrum said. “About 60 percent of the paper is used for internal purposes. We have been significantly growing the external sales of paper and that’s something we’ll probably continue.”
Because Sonoco is so well-recognized among its customers, Schrum does not think there is an immediate need to begin building brand awareness among consumers.
He said that while accepting proposals from agencies would be entirely Morris’ decision, Schrum said that he is sure that Morris would “be open to anything that would be able to help us sell more paper.”
According to The List database, Sonoco does not currently have any agency relationships.
Nielsen Monitor-Plus reports that the company spent about $33,000 on national advertising in 2006, all of which was spent on outdoor.
Agencies that are confident they might be able to assist Morris with his sales and marketing efforts should contact him immediately with ideas. Find ways to effectively convey the value of the company’s Paper North America division and the sale of its uncoated recycled paperboard to big companies.
Sonoco Products Company
One North Second Street
Hartsville, SC 29550
Market Segment Manager
Global Marketing Services & Communications Manager
Division Vice President, Paper North America Sales and Marketing