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Stamps.com | Company Profile, Marketing Contacts, Media Spend, Brands




Stamps.com is an internet postage retailer. Corporate offices for the site are located in Los Angeles, CA.

Main Telephone (310) 482-5800
Main Fax
Primary Address
1990 East Grand Avenue
El Segundo, CA 90245
USA

Stamps.com Contacts

Contacts (5/13)
Name Title State
Kyle H. Chief Financial Officer & Co-President CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (310) 482-5800
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1990 East Grand Avenue
El Segundo, CA
90245
USA

Kenneth M. Chairman & Chief Executive Officer CA
Jim B. Co-President & Corporate Business Development Officer CA
Sebastian B. Chief Marketing Officer CA
John C. Chief Product & Strategy Officer CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Stamps.com *******
Endicia *

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WinmoEdge

Score 45: Future Possibility – Stamps.com set to increase marketing for remainder of 2016


Subject: Direct marketing, TV, radio, promotions, online advertising, B2B, events, trade shows

Company: Winmo), an El Segundo, Calif.-based online mailing and shipping services provider with almost $128 million in 2013 sales. It's one of three vendors licensed by the United States Postal Service (USPS) to sell postage. 

Opportunity: During the Q1 earnings call, CEO Ken McBride sad that Stamps.com will continue to increase and optimize its overall marketing spend for the mailing and shipping business. He added that the company continues to see great ROI on all of the channels it historically employs, including direct mail and traditional media, radio, TV, affiliates, partners, SEO and other online advertising. Therefore, Stamps.com will expand the focus of its marketing efforts to encompass its other brands, such as ShipStatiom ShipWorks and Endicia.

Sellers – this is pretty straight forward. Those in direct mail and traditional channels should be reaching out for revenue throughout 2016. This is doubly true for B2B sellers whose focus is enterprise and small business customers, which comprise the market Stamps.com has been trying to target for the last year or so (more here).

Additional Information

National TV Spend: So far this year, iSpot reports that Stamps.com has spent $3.7 million on national TV ads. Ads were weighted most heavily to the beginning of the year (January), after which they tapered off and have run at a lower, but steady pace since. See chart for 2016 show targeting. For the same period 2015, Stamps.com spent $2.9 million (spending pattern was roughly the same).

For full 2015, the company spent $6.6 million on national TV. If last year’s airings/spend pattern holds true in 2016, sellers should definitely be reaching out for Q4 dollars. 

Digital Breakdown: Moat reports that Stamps.com has run 47 display ads on 517 publishers in 2016 (<1% mobile). Top ad destinations this year have included: twit.tv, ecommercebytes.com, register.com and bigsoccer.com (<1% placed site direct versus programmatically). For the same period  2015, Stamps.com ran only 17 display ads on 421 publishers (<1% mobile; <1% site direct).

Winmo)
1990 E. Grand Ave.
El Segundo, CA 90245
(310) 482-5800
 
Ken McBride
Chairman & Chief Executive Officer
(310) 482-5800
Direct Dial: (310) 482-5801
kmcbride@stamps.com

Sebastian Buerba
Chief Marketing Officer
(310) 482-5865
sbuerba@stamps.com