Stamps.com | Company Profile, Marketing Contacts, Media Spend, Brands
Stamps.com is an internet postage retailer. Corporate offices for the site are located in Los Angeles, CA.
|Main Telephone||(310) 482-5800|
Stamps.com ContactsContacts (5/15)
|Kyle H.||Chief Financial Officer & Co-President||CA|
Sample of Associated Brands
|Kenneth M.||Chairman & Chief Executive Officer||CA|
|Jim B.||Co-President & Corporate Business Development Officer||CA|
|Sebastian B.||Chief Marketing Officer||CA|
|John C.||Chief Product & Strategy Officer||CA|
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Direct Response Opps: Stamps.com continues to boost small biz, enterprise focused marketing inves...
Update (2/13): Stamps.com will continue to raise marketing and sales investments this year, though doing so efficiently is still No. 1. Direct mail, traditional media and online marketing made up the bulk of Stamps' strategy, but it's always looking at ways to efficiently raise spend. Therefore, approach with high ROAS strategies that will keep Stamps.com top-of-mind with enterprise and SMBs, both of which are top growth prorities (more info below). The company handles digital and direct marketing in-house, according to The List.
Subject: Direct marketing, TV, radio, promotions, online advertising, B2B, events, trade shows
Company: Stamps.com, an El Segundo, Calif.-based online mailing and shipping services provider with almost $128 million in 2013 sales. It's one of three vendors licensed by the United States Postal Service (USPS) to sell postage.
Opportunity: The mailing and shipping services provider plans to continue increasing here), approach with strategies that will keep Stamps.com top-of-mind with enterprise and small business customers.
Small Businesses: After doubling marketing ROI, Stamps decided earlier this year to expand efforts to target small business customers, with a focus on its core PC Postage business. This led to higher investments behind direct mail, promotions, traditional media and online ads. As a result, the company expects small business customer acquisition spend to be up between 5%-to-15% in 2013 compared to 2012 and capital expenditures for the business this year to be between $2 million and $3 million.
CEO Ken McBride said in the Q3 earnings call that Stamps plans to continue building and optimizing customer acquisition activity in the small business area. An example of this is Stamps recent acquisition of ShipWorks, a St. Louis company that offers monthly subscription based shipping software for online sellers. ShipWorks integrates with over 50 popular marketplaces and online sales systems, such as eBay, PayPal, Amazon and Yahoo, to make e-commerce shipping an easier process.
Recent Acquisitions: This follows Stamps' acquisition of ShipStation, which, like Stamps.com, is more of a Web-based postage and shipping solution. However, ShipStation allows customers to organize and process orders and print shipping labels and postage from many shipping providers – not just USPS. For example, it's integrated with FedEx, UPS and DHL. Getting ShipStation on board is another part of Stamps' efforts to lessen its dependency on floundering USPS for business.
Media Spend: Stamps spent $10.3 million on advertising and trade shows in 2013, up from $8.7 million in 2012 and $7 million in 2011. Almost half of Stamps' budget last year went to cable TV ads. Search and local radio made up most of the remaining balance, Kantar Media reports.
ISpot.tv reports that $15.1 million went to national TV ads last year (see breakdown right), up from $8.2 million in 2013.
Spending Skew: Q1 ended March 31 is traditionally Stamps' strongest selling period, while Q3 has been its slowest quarter. So, ad spend skews more towards Q4 and Q1.
Competition: Besides Pitney, another top rival is USPS approved vendor Endicia, which parent Newell Rubbermaid plans to sell.
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