Stamps.com | Company Profile, Marketing Contacts, Media Spend, Brands
Stamps.com is an internet postage retailer. Corporate offices for the site are located in Los Angeles, CA.
|Main Telephone||(310) 482-5800|
Stamps.com ContactsContacts (5/13)
|Kyle H.||Chief Financial Officer & Co-President||CA|
Sample of Associated Brands
|Kenneth M.||Chairman & Chief Executive Officer||CA|
|Jim B.||Co-President & Corporate Business Development Officer||CA|
|Sebastian B.||Chief Marketing Officer||CA|
|John C.||Chief Product & Strategy Officer||CA|
Who is the Chief Financial Officer & Co-President of Stamps.com?
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Score 45: Future Possibility – Stamps.com set to increase marketing for remainder of 2016
Subject: Direct marketing, TV, radio, promotions, online advertising, B2B, events, trade shows
Company: Winmo), an El Segundo, Calif.-based online mailing and shipping services provider with almost $128 million in 2013 sales. It's one of three vendors licensed by the United States Postal Service (USPS) to sell postage.
Opportunity: During the Q1 earnings call, CEO Ken McBride sad that Stamps.com will continue to increase and optimize its overall marketing spend for the mailing and shipping business. He added that the company continues to see great ROI on all of the channels it historically employs, including direct mail and traditional media, radio, TV, affiliates, partners, SEO and other online advertising. Therefore, Stamps.com will expand the focus of its marketing efforts to encompass its other brands, such as ShipStatiom ShipWorks and Endicia.
Sellers – this is pretty straight forward. Those in direct mail and traditional channels should be reaching out for revenue throughout 2016. This is doubly true for B2B sellers whose focus is enterprise and small business customers, which comprise the market Stamps.com has been trying to target for the last year or so (more here).
National TV Spend: So far this year, iSpot reports that Stamps.com has spent $3.7 million on national TV ads. Ads were weighted most heavily to the beginning of the year (January), after which they tapered off and have run at a lower, but steady pace since. See chart for 2016 show targeting. For the same period 2015, Stamps.com spent $2.9 million (spending pattern was roughly the same).
For full 2015, the company spent $6.6 million on national TV. If last year’s airings/spend pattern holds true in 2016, sellers should definitely be reaching out for Q4 dollars.
Digital Breakdown: Moat reports that Stamps.com has run 47 display ads on 517 publishers in 2016 (<1% mobile). Top ad destinations this year have included: twit.tv, ecommercebytes.com, register.com and bigsoccer.com (<1% placed site direct versus programmatically). For the same period 2015, Stamps.com ran only 17 display ads on 421 publishers (<1% mobile; <1% site direct).
Chief Marketing Officer