BIC Consumer Products, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
BIC Consumer Products, Inc. is responsible for U.S. operations and global marketing for stationery and shaver products. BIC Consumer Products is headquartered in Shelton, CT.
|Main Telephone||(203) 783-2000|
|Main Fax||(203) 783-2345|
BIC Consumer Products, Inc. ContactsContacts (5/30)
|Ed D.||Category President - Shavers||CT|
Sample of Associated Brands
|Mario G.||President & Chief Executive Officer||CT|
|Jim D.||Chief Financial Officer||CT|
|Chris M.||Senior Vice President & General Manager||CT|
|Pat C.||Vice President, Field Sales||CT|
|BIC Consumer Products, Inc.||******|
|***||*** ***** *******||media buying & planning||unknown||present|
|***||******-********||media buying & planning||unknown||present|
|*** ******** ********, ***.||******-********||Creative, Digital, Media Buying, Media Planning, Social||2016||present|
|*** ****||******-********||Media Buying, Media Planning||2014||present|
|*** ******||******-********||Creative, Digital, Media Buying, Media Planning, Social||2016||present|
Who is the Category President - Shavers of BIC Consumer Products, Inc.?
Who is the marketing contact for office supplies in CT
What is the email of the President & Chief Executive Officer of BIC Consumer Products, Inc.?
What is direct phone of the Chief Financial Officer of BIC Consumer Products, Inc.?
Who is the media buying & planning agency of BIC Consumer Products, Inc.?
Your personal LinkedIn™ network connections
Digital Opps: Cramer-Krasselt to lead BIC Soleil digital campaign
Subject: TV, digital, social media
Brand: BIC Consumer Products
Opportunity: BIC appointed Cramer-Krasselt Chicago to lead its Soleil women’s razor account without a review. According to a statement, BIC based the decision on C-K’s media strategy and measurement approach, as well as its digital focus and content amplification. C-K will handle the brands digital advertising, media planning and buying and social media responsibilities.
The company has stated that it wants the Soleil campaign to connect with millennial women just as their Flex 5 digital-only campaign did with millennial men (more here). This means that sellers should go after digital ad dollars now. Additionally, sellers who have ad space that specifically reaches millennial women will have an advantage here.
BIC has also announced the recent selection of Hunter Public Relations as the company’s marketing PR AOR for its line of stationary products, lighters and shavers.
Incumbent: Media Kitchen, NY was on planning and buying.
Media Spend: According to Kantar Media, BIC Soleil spent a total of $3.8 million (through Q3) in 2015 on measured media, which is down $4 million from their $7.8 million (through Q3) in 2014. A majority of the brand’s media spend in 2014 and 2015 was dedicated to broadcast ads. Allocating 52% to cable TV in 2014, and 99.5% to cable TV in 2015.
TV Breakdown: BIC has put very little towards TV in the past couple of years. The company spent $4 million on TV spend in 2015, and so far has spent nothing on it in 2016, iSpot reports.
Digital Breakdown: During the BIC Flex-5 campaign, the brand ran two standard ads with two publishers, seven high impact ads and five video ads. The two publishers for these ads were funnyordie.com and stumbleupon.com, according to Moat.
Knowing C-K plans to mimic this campaign for millennial women, we can only expect a similar outcome. So look for more high impact and video ads for this upcoming campaign.
1 Bic Way
Shelton, CT 06484
Director, Marketing – Shavers
Senior Brand Manager