Back to All Companies

BIC Consumer Products, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




BIC Consumer Products, Inc. is responsible for U.S. operations and global marketing for stationery and shaver products. BIC Consumer Products is headquartered in Shelton, CT.

Main Telephone (203) 783-2000
Main Fax (203) 783-2345
Primary Address
1 Bic Way
Suite 1
Shelton, CT 06484
USA

BIC Consumer Products, Inc. Contacts

Contacts (5/30)
Name Title State
Ed D. Category President - Shavers CT
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (203) 783-2000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1 Bic Way
Suite 1
Shelton, CT
06484
USA

Mario G. President & Chief Executive Officer CT
Jim D. Chief Financial Officer CT
Chris M. Senior Vice President & General Manager CT
Pat C. Vice President, Field Sales CT

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
BIC *******
BIC Consumer Products, Inc. ******
BIC Soleil *******
Bic Flex *
BIC Stationery *****

Agency Relationships


Brand Agency Service From To
*** *** ***** ******* media buying & planning unknown present
*** ******-******** media buying & planning unknown present
*** ******** ********, ***. ******-******** Creative, Digital, Media Buying, Media Planning, Social 2016 present
*** **** ******-******** Media Buying, Media Planning 2014 present
*** ****** ******-******** Creative, Digital, Media Buying, Media Planning, Social 2016 present

See Winmo sales intelligence in action

Recent Discussions

Who is the Category President - Shavers of BIC Consumer Products, Inc.?

Who is the marketing contact for office supplies in CT

What is the email of the President & Chief Executive Officer of BIC Consumer Products, Inc.?

What is direct phone of the Chief Financial Officer of BIC Consumer Products, Inc.?

Who is the media buying & planning agency of BIC Consumer Products, Inc.?

Your personal LinkedIn network connections

Your personal LinkedIn network connections

DailyVista

Digital Opps: Cramer-Krasselt to lead BIC Soleil digital campaign


Subject: TV, digital, social media

Brand: BIC Consumer Products 

Opportunity: BIC appointed Cramer-Krasselt Chicago to lead its Soleil women’s razor account without a review. According to a statement, BIC based the decision on C-K’s media strategy and measurement approach, as well as its digital focus and content amplification. C-K will handle the brands digital advertising, media planning and buying and social media responsibilities.

The company has stated that it wants the Soleil campaign to connect with millennial women just as their Flex 5 digital-only campaign did with millennial men (more here). This means that sellers should go after digital ad dollars now. Additionally, sellers who have ad space that specifically reaches millennial women will have an advantage here.

BIC has also announced the recent selection of Hunter Public Relations as the company’s marketing PR AOR for its line of stationary products, lighters and shavers.

Additional Information

Incumbent: Media Kitchen, NY was on planning and buying. 

Media Spend: According to Kantar Media, BIC Soleil spent a total of $3.8 million (through Q3) in 2015 on measured media, which is down $4 million from their $7.8 million (through Q3) in 2014. A majority of the brand’s media spend in 2014 and 2015 was dedicated to broadcast ads. Allocating 52% to cable TV in 2014, and 99.5% to cable TV in 2015. 

TV Breakdown: BIC has put very little  towards TV in the past couple of years. The company spent $4 million on TV spend in 2015, and so far has spent nothing on it in 2016, iSpot reports. 

Digital Breakdown: During the BIC Flex-5 campaign, the brand ran two standard ads with two publishers, seven high impact ads and five video ads. The two publishers for these ads were funnyordie.com and stumbleupon.com, according to Moat.

Knowing C-K plans to mimic this campaign for millennial women, we can only expect a similar outcome. So look for more high impact and video ads for this upcoming campaign.  

Winmo)
1 Bic Way
Suite 1
Shelton, CT 06484
(203) 783-2000

Mary-Ellen Lacasse
Director, Marketing – Shavers
(203) 783-2000
mary-ellen.lacasse@bicworld.com

Keith Last
Senior Brand Manager
(203) 783-2000
keith.last@bicworld.com