Back to All Companies

BIC Consumer Products, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




BIC Consumer Products, Inc. is responsible for U.S. operations and global marketing for stationery and shaver products. BIC Consumer Products is headquartered in Shelton, CT.

Main Telephone (203) 783-2000
Main Fax (203) 783-2345
Primary Address
1 Bic Way
Suite 1
Shelton, CT 06484
USA

BIC Consumer Products, Inc. Contacts

Contacts (5/28)
Name Title State
Ed D. Category President - Shavers CT
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (203) 783-2000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1 Bic Way
Suite 1
Shelton, CT
06484
USA

Mario G. President & Chief Executive Officer CT
Jim D. Chief Financial Officer CT
Chris M. Senior Vice President & General Manager CT
Darryl A. Vice President, Stationery Sales & Marketing CT

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
BIC ******
BIC Consumer Products, Inc. ******
BIC Soleil *******
BIC Stationery *

Agency Relationships


Brand Agency Service From To
*** ****** *********, *** AOR - creative unknown present
*** *** ***** ******* media buying & planning unknown present
*** ******-******** media buying & planning unknown present
*** ******** ********, ***. ******-******** Creative, Digital, Media Buying, Media Planning, Social 2016 present
*** ****** ******-******** Creative, Digital, Media Buying, Media Planning 2016 present

See Winmo sales intelligence in action

Recent Discussions

Who is the Category President - Shavers of BIC Consumer Products, Inc.?

Who is the marketing contact for office supplies in CT

What is the email of the President & Chief Executive Officer of BIC Consumer Products, Inc.?

What is direct phone of the Chief Financial Officer of BIC Consumer Products, Inc.?

Who is the AOR - creative agency of BIC Consumer Products, Inc.?

Your personal LinkedIn network connections

Your personal LinkedIn network connections

DailyVista

Bic hires new AOR for men's razors, new creative to launch in the spring


Subject: Millennial-age men focused media, digital, sponsorship, experiential, traditional ads

Brand: Bic Men’s Razors

Opportunity: Reportedly hired Cramer-Krasselt as creative AOR following a review that began in January. Bic Men’s only allocated $1 million on measured media annually, but spending is expected to increase substantially behind new creative launching in spring 2015. Therefore, approach now with media, sponsorship, social media and experiential settings that will help Biic Men to better reach value-focused millennial men. 

Incumbent: MDC Partners’ Source Marketing, which will continue as AOR for Bic’s Women’s Razors

Additional Insight

Competition: The review comes as value razor delivery services like Dollar Shave Club and  Harry’s continue to grow and steal share from category giants like P&G’s Gillette. Also, increasingly men are favoring facial hair, which is taking a hit on premium razor sales. The Wall Street Journal reports that Americans spent $3.7 million on razors, blades and shaving products in 2013, down 1.9% from 2012. Furthermore, sales of non-disposable razors fell a full 4 percent, while sales of their disposable counterparts rose 2.7 percent.

Bic Consumer Products, Inc.
1 Bic Way
Suite 1
Shelton, CT 06484
(203) 783-2000

Mary-Ellen Lacasse
Director, Shaver Marketing
(203) 783-2000
mary-ellen.lacasse@bicworld.com