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Office Depot, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Office Depot, Inc., headquartered in Delray Beach, FL, is a global supplier of office products and services. The company operates through three business segments: North American Retail Division, North American Business Solutions Division and International Division. These segments include multiple sales channels consisting of office supply stores, a contract sales force, Internet sites and catalog and call centers.

Main Telephone (561) 438-4800
Main Fax (561) 438-4403
Primary Address
6600 N Military Trail
Boca Raton, FL 33496
USA

Office Depot, Inc. Contacts

Contacts (5/45)
Name Title State
Mary W. President, Office Depot Foundation FL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (561) 438-4800
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 6600 N Military Trail
Boca Raton, FL
33496
USA

Steve H. Executive Vice President & Chief Financial Officer FL
Roland S. Chairman & Chief Executive Officer FL
Steven S. President - International Division FL
Ronald L. Executive Vice President, Merchandising & Chief Marketing Officer FL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Office Depot, Inc. ********

Agency Relationships


Brand Agency Service From To
****** *****, ***. ******-********** public relations 2005 present
****** *****, ***. ********* digital unknown present
****** *****, ***. ****, *** AOR - search marketing 2005 present
****** *****, ***. *** ***** AOR - print 2008 present
****** *****, ***. ********* print, online, direct, in-store, events 2009 present

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DailyVista

Forecasted: Office Depot hires new AORs, expect digital media to be larger focus


Subject: Digital, mobile, online advertising, TV, print

Company: Office Depot, the largest U.S. office supplies chain following its merger with OfficeMax last year.

Opportunity: Hired Interpublic’s here). Expect new digital media and local marketing opportunities to emerge given Office Depot consolidation efforts after its merger with OfficeMax in November.

Additional Insight

Incumbent: Omnicom's Zimmerman (strategy, creative, media planning and buying), according to The List.

Updated Omnichannel Marketing Approach: Office Depot plans to develop a “single marketing approach” to retain customers, said CEO Roland Smith during the company's fourth quarter earnings call. That signals a deeper omnichannel approach on the horizon, which should create new digital, mobile and social revenue opportunities. Like rival Staples, Office Depot is struggling to compete with online retailers, primarily Amazon, so spending should continue to move towards online, e-commerce and loyalty initiatives. 

Spending Reduction: Higher digital spending is also being fueled by Office Depot's plans to save $70-to-$100 million in advertising and marketing over the next three years, as part of $400-to-$600 million generated in synergies from the OfficeMax acquisition. Combined, Office Depot and OfficeMax spent $105 million on paid advertising last year, Kantar Media reports.

New Decision Makers: The review followed the appointment of  Juliet Johansson as executive vice president and chief strategy officer (research here); Christine Buscarino’s rise to e-commerce marketing VP; and Michael Kirschner’s promotion to e-commerce EVP.

Also, earlier this summer Mark Crosby, formerly the president of CVS's pharmacy business, became president of North America. He oversees marketing, merchandising, e-commerce, real estate and supply chain functions in North America.

Competition: In June, rival Staples appointed Frank Bifulco to the newly created role of marketing EVP to lead marketing (research new logo, tagline and ad campaign to promote its assortment of products beyond office supplies. 

Office Depot
6600 N Military Trail
Boca Raton, FL 33496
(561) 438-4800

Mark Crosby
President – North America
(561) 438-4800

Tim Rea
Executive Vice President, Marketing
(561) 438-4701
tim.rea@officedepot.com

Christine Buscarino
Vice President, E-Commerce Marketing
(561) 438-4800
christine.buscarino@officedepot.com

Stephanie Gutierrez
Vice President, Retail Marketing
(561) 438-4512
stephanie.gutierrez@officedepot.com

Ivan Reed
Director, Integrated Marketing
(561) 438-4189
ivan.reed@officedepot.com