Tom's of Maine | Company Profile, Marketing Contacts, Media Spend, Brands
Tom's of Maine is a producer of natural body care products, including soap, deodorant, mouthwash and toothpaste. The company is headquartered in Kennebunk, ME. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **
|Main Telephone||(207) 985-2944|
|Main Fax||(207) 985-2196|
Tom's of Maine ContactsContacts (5/8)
|Tom O.||Chief Executive Officer||ME|
Sample of Associated Brands
|Tom B.||Director, Sales||ME|
|Pam S.||Claims Support Leader||ME|
|Elizabeth E.||Brand Manager||ME|
|Matthew S.||Lead, Customer & Shopper Marketing||ME|
|Tom's of Maine||******|
Who is the Chief Executive Officer of Tom's of Maine?
Who is the marketing contact for cosmetics, perfume, toiletries & personal care items in ME
What is the email of the Director, Sales of Tom's of Maine?
What is direct phone of the Claims Support Leader of Tom's of Maine?
Who is the media planning agency of Tom's of Maine?
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Campaign Imminent: Tom's of Maine consolidates creative, media at Red Fuse
Subject: Print, magazines, digital, online,
Brand: Winmo profile) natural CPG brand that’s a partially owned subsidiary of Colgate-Palmolive.
Opportunity: We’ve confirmed that Tom’s of Maine has been consolidated at New York-based Red Fuse, the WPP agency dedicated to Colgate for creative and media planning and buying. It appears that Red Fuse has already had Tom’s for a few weeks, so sellers should immediately start pitching the $5 million account now. Q1 is traditionally Tom’s top buying period.
Female, particularly mom, focused shopping, news and fashion sellers should have the edge given Tom’s product lineup and ad presence. While magazines continue to make up the bulk of Tom’s budget, keep in mind that its display presence continues to rise.
Incumbent: WPP sibling VML, Kansas City
Media Spend: Tom’s spent $5.5 million on measured media last year, even with 2013 but a huge boost over $1 million in 2012, according to Kantar Media. Last year, Tom’s ad budget was 87%/13% magazines and search.
Digital Breakdown: Most of Tom’s of Maine’s display presence is on desktop, with ads running on sites like thebump.com, shoplocal.com, fitnessmagazine.com, imdb.com, marthastewart.com and littlethings.com. Most of these ads were placed site direct but ad networks and DSPs are a small part of the mix, as well.
Thebump.com appears to be the primary site where mobile has appeared. Video has run on youtube and babycenter.com.
Kennebunk, ME 04043
Director, Media – Red Fuse
Media Manager – MEC & Red Fuse
Media Associate – Red Fuse