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Tom's of Maine | Company Profile, Marketing Contacts, Media Spend, Brands




Tom's of Maine is a producer of natural body care products, including soap, deodorant, mouthwash and toothpaste. The company is headquartered in Kennebunk, ME. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (207) 985-2944
Main Fax (207) 985-2196
Primary Address
302 Lafayette Center
Kennebunk, ME 04043
USA

Tom's of Maine Contacts

Contacts (5/8)
Name Title State
Tom O. Chief Executive Officer ME
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (207) 985-2944
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 302 Lafayette Center
Kennebunk, ME
04043
USA

Tom B. Director, Sales ME
Pam S. Claims Support Leader ME
Elizabeth E. Brand Manager ME
Matthew S. Lead, Customer & Shopper Marketing ME

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Tom's of Maine ******
Clearlake *

Agency Relationships


Brand Agency Service From To
***'* ** ***** *** **** ************** media planning 2015 present

See Winmo sales intelligence in action

Recent Discussions

Who is the Chief Executive Officer of Tom's of Maine?

Who is the marketing contact for cosmetics, perfume, toiletries & personal care items in ME

What is the email of the Director, Sales of Tom's of Maine?

What is direct phone of the Claims Support Leader of Tom's of Maine?

Who is the media planning agency of Tom's of Maine?

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DailyVista

Campaign Imminent: Tom's of Maine consolidates creative, media at Red Fuse


Subject: Print, magazines, digital, online, 

Brand: Winmo profile) natural CPG brand that’s a partially owned subsidiary of Colgate-Palmolive.

Opportunity: We’ve confirmed that Tom’s of Maine has been consolidated at New York-based Red Fuse,  the WPP agency dedicated to Colgate for creative and media planning and buying. It appears that Red Fuse has already had Tom’s for a few weeks, so sellers should immediately start pitching the $5 million account now. Q1 is traditionally Tom’s top buying period. 

Female, particularly mom, focused shopping, news and fashion sellers should have the edge given Tom’s product lineup and ad presence. While magazines continue to make up the bulk of Tom’s budget, keep in mind that its display presence continues to rise.

Additional Insight

Incumbent: WPP sibling VML, Kansas City 

Media Spend: Tom’s spent $5.5 million on measured media last year, even with 2013 but a huge boost over $1 million in 2012, according to Kantar Media. Last year, Tom’s ad budget was 87%/13% magazines and search. 

Digital Breakdown: Most of Tom’s of Maine’s display presence is on desktop, with ads running on sites like thebump.com, shoplocal.com, fitnessmagazine.com, imdb.com, marthastewart.com and littlethings.com. Most of these ads were placed site direct but ad networks and DSPs are a small part of the mix, as well.

Thebump.com appears to be the primary site where mobile has appeared. Video has run on youtube and babycenter.com.

Winmo profile
302 LafayetteCenter
Kennebunk, ME 04043 
(207) 985-2944

Joanne Murphy
Marketing Director
(207) 985-2944
joanne_murphy@colpal.com

Elizabeth Blanch
Director, Media – Red Fuse
(212) 210-3873
elizabeth.blanch@redfuse.com

Jamie Ciamillo
Media Manager – MEC & Red Fuse
(212) 210-3873
jamie.ciamillo@redfuse.com

Vanessa Montesino
Media Associate – Red Fuse
(212) 210-3873
vanessa.montesino@redfuse.com