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Energizer Holdings, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Energizer Holdings, based out of St. Louis, MO, is a premier provider of portable electronic products, batteries, flashlights and men's and women's wet-shave products. The company's greatest success is its Energizer batteries, which were first marketed for consumer use by Energizer in 1896. Energizer has global operations and is one of the world's leading battery and flashlight producers.

Main Telephone (314) 985-2000
Main Fax (314) 985-2205
Primary Address
533 Maryville University Drive
Saint Louis, MO 63141
USA

Energizer Holdings, Inc. Contacts

Contacts (5/18)
Name Title State
Michelle A. Chief Consumer Officer MO
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (314) 985-2000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 533 Maryville University Drive
Saint Louis, MO
63141
USA

Alan H. Chief Executive Officer MO
Jackie B. Vice President, Investor Relations MO
David L. Vice President, Global Procurement MO
Mike L. Vice President, Trade Marketing MO

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Energizer Alkaline *
Energizer EZ Turn & Lock Hearing Aid Batteries ******
Energizer MAX ********
EVEREADY Battery Company, Inc. *
Energizer Holdings, Inc. *******

Agency Relationships


Brand Agency Service From To
******** ***** *****+****** Digital, Social 2014 present
******** *** media buying & planning unknown present
********* ***** *****+****** Digital, Social 2014 present
********* **** + **** creative 2016 present
********* ******** ****** multicultural 2003 present

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Recent Discussions

Who is the Chief Consumer Officer of Energizer Holdings, Inc.?

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WinmoEdge

Campaign Imminent: Energizer hires Camp + King as creative AOR


Subject: TV, print, magazine, online, digital. sponsorship

Brand: Winmo profile)

Opportunity: After a review (research Camp + King as creative agency of record. The San Francisco-based agency will handle global creative for the Energizer brand and sibling Eveready. A new campaign for Energizer is expected to launch in October, so start going after new campaign dollars now. Energizer’s ad buys are typically highest in Q4, according to Kantar Media. 

As we’ve reported previously, Energizer's battery business has been falling for years, one reason for the EcoAdvanced, Energizer's first recycled high-performance alkaline batteries. 

WPP's MEC, NY still handles media planning and buying, but we're wondering when this business will be up for review too. Besides the split and ongoing struggles, media reviews often follow creative and vice versa.

Additional Insight

Incumbent: Omnicom's 

Media Spend: Energizer spent $39 million on measured media in the first half of 2015, almost as much as the $43 million spent for all of 2014, Kantar reports. The bulk of Energizer’s budget supports broadcast and magazine buys.

TV Breakdown: Last year $39.3 million went to Energizer national TV ads (see targeting right), up from $22.5 million in 2014, iSpot.tv reports.

Digital Breakdown: Last year, Energizer ran 47 standard display ads, 124 high impact ads and seven video ads on about 450 publishers (1% mobile), 90% of which were placed programmatically versus site direct. Most of these ads supported Energizer EcoAdvanced and ran on news and hobby publishers, according to Moat. Top sites included gawker.com, budgettravel.com, bhg.com, howstuffworks.com, goodhousekeeping.com and countryliving.com. 

Winmo profile)
533 Maryville University Dr.
St. Louis, MO 63141 
(314) 985-2000

Michelle Atkinson
Chief Marketing Officer
Direct Dial: (314) 985-1685
michellem.atkinson@energizer.com 

Francesca Bonifazio
Digital Investment Associate – MEC, NY
(212) 474-0000
francesca.bonifazio@mecglobal.com