Energizer Holdings, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Energizer Holdings, based out of St. Louis, MO, is a premier provider of portable electronic products, batteries, flashlights and men's and women's wet-shave products. The company's greatest success is its Energizer batteries, which were first marketed for consumer use by Energizer in 1896. Energizer has global operations and is one of the world's leading battery and flashlight producers.
|Main Telephone||(314) 985-2000|
|Main Fax||(314) 985-2205|
Energizer Holdings, Inc. ContactsContacts (5/21)
|Michelle A.||Chief Consumer Officer||MO|
Sample of Associated Brands
|Alan H.||Chief Executive Officer||MO|
|Dan C.||Chief Technology Officer & Vice President, Global Operations||OH|
|Jackie B.||Vice President, Investor Relations||MO|
|David L.||Vice President, Global Procurement||MO|
|Energizer EZ Turn & Lock Hearing Aid Batteries||******|
|EVEREADY Battery Company, Inc.||******|
|Energizer Holdings, Inc.||******|
|********||***** *****+******||Digital, Social||2014||present|
|********||***||media buying & planning||unknown||present|
|*********||***** *****+******||Digital, Social||2014||present|
|*********||**** + ****||creative||2016||present|
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Campaign Imminent: Energizer batteries reviews creative after split
Subject: TV, print, magazine, online, digital. sponsorship
Brand: Winmo profile)
Opportunity: Following Energizer’s TBWA\Chiat\Day, creative AOR since 1989, is not defending.
RFPs have already been issued so it’s likely too late for agencies to get on the long list. But, sellers should keep a close eye on the review since a new branding campaign should be on the way, opening up revenue opportunities for current and new media partners in 2016. Energizer’s battery business has been falling for years, one reason for the split last year, meaning a larger than usual revival campaign could be on the way. Focus particularly on securing ad revenue tied to the ongoing EcoAdvanced, Energizer’s first recycled high-performance alkaline batteries.
WPP’s MEC, NY handles media planning and buying, but we’re wondering when this business will be up for review too. Besides the split and ongoing struggles, media reviews often follow creative and vice versa.
Media Spend: Energizer spent $24 million on measured media last year, most of which supported Energizer Max ($10.6 million) and Energizer Ultimate Lithium ($9.8 million). Energizer’s ad budget was split split almost 50/50 between magazine and cable/network TV buys, according to Kantar Media.
TV Breakdown: Since January, $27 million has been spent on national TV ads (see targeting right), up from $17.4 million over the same period last year, iSpot.tv reports.
Digital Breakdown: Over the same period, 33 standard ads, 123 high impact ads and seven video ads have run on 220 publishers (1% mobile), 90% of which was placed programmatically versus site direct. Desktop have run largely on news, hobby and home & garden publishers, per Moat. Top sties include gawker.com, budgettravel.com, scholastic.com, bhg.com, howstuffworks.com and goodhousekeeping.com.
Video is targeting news sites mostly, led by aol.com, huffingtonpost.com, msnbc.com, stumbleupon.com, autoblog.com and nbcnews.com.
New CMO: The review comes after Energizer veteran Michelle Atkinson was promoted to chief consumer officer in Aug. 2014.
533 Maryville University Dr.
Saint Louis, MO 63141
Chief Marketing Officer
Direct Dial: (314) 985-1685
Digital Investment Associate – MEC, NY