Energizer Holdings, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Energizer Holdings, based out of St. Louis, MO, is a premier provider of portable electronic products, batteries, flashlights and men's and women's wet-shave products. The company's greatest success is its Energizer batteries, which were first marketed for consumer use by Energizer in 1896. Energizer has global operations and is one of the world's leading battery and flashlight producers.
|Main Telephone||(314) 985-2000|
|Main Fax||(314) 985-2205|
Energizer Holdings, Inc. ContactsContacts (5/18)
|Michelle A.||Chief Consumer Officer||MO|
Sample of Associated Brands
|Alan H.||Chief Executive Officer||MO|
|Jackie B.||Vice President, Investor Relations||MO|
|David L.||Vice President, Global Procurement||MO|
|Mike L.||Vice President, Trade Marketing||MO|
|Energizer EZ Turn & Lock Hearing Aid Batteries||******|
|EVEREADY Battery Company, Inc.||*|
|Energizer Holdings, Inc.||*******|
|********||***** *****+******||Digital, Social||2014||present|
|********||***||media buying & planning||unknown||present|
|*********||***** *****+******||Digital, Social||2014||present|
|*********||**** + ****||creative||2016||present|
Who is the Chief Consumer Officer of Energizer Holdings, Inc.?
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What is the email of the Chief Executive Officer of Energizer Holdings, Inc.?
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Who is the Digital, Social agency of Energizer Holdings, Inc.?
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Campaign Imminent: Energizer hires Camp + King as creative AOR
Subject: TV, print, magazine, online, digital. sponsorship
Brand: Winmo profile)
Opportunity: After a review (research Camp + King as creative agency of record. The San Francisco-based agency will handle global creative for the Energizer brand and sibling Eveready. A new campaign for Energizer is expected to launch in October, so start going after new campaign dollars now. Energizer’s ad buys are typically highest in Q4, according to Kantar Media.
As we’ve reported previously, Energizer's battery business has been falling for years, one reason for the EcoAdvanced, Energizer's first recycled high-performance alkaline batteries.
WPP's MEC, NY still handles media planning and buying, but we're wondering when this business will be up for review too. Besides the split and ongoing struggles, media reviews often follow creative and vice versa.
Media Spend: Energizer spent $39 million on measured media in the first half of 2015, almost as much as the $43 million spent for all of 2014, Kantar reports. The bulk of Energizer’s budget supports broadcast and magazine buys.
TV Breakdown: Last year $39.3 million went to Energizer national TV ads (see targeting right), up from $22.5 million in 2014, iSpot.tv reports.
Digital Breakdown: Last year, Energizer ran 47 standard display ads, 124 high impact ads and seven video ads on about 450 publishers (1% mobile), 90% of which were placed programmatically versus site direct. Most of these ads supported Energizer EcoAdvanced and ran on news and hobby publishers, according to Moat. Top sites included gawker.com, budgettravel.com, bhg.com, howstuffworks.com, goodhousekeeping.com and countryliving.com.
533 Maryville University Dr.
St. Louis, MO 63141
Chief Marketing Officer
Direct Dial: (314) 985-1685
Digital Investment Associate – MEC, NY