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Colgate-Palmolive Company | Company Profile, Marketing Contacts, Media Spend, Brands




Colgate-Palmolive Company is a consumer product company. The company manages its business in two product segments: Oral, Personal and Home Care, and Pet Nutrition. Colgate's Oral Care products include toothpaste, toothbrushes, mouth rinses, dental floss and pharmaceutical products for dentists and other oral health professionals. The Personal Care market includes shower gels, shampoos, conditioners, and deodorants and antiperspirants, as well as liquid hand soaps. Colgate, through its Hill's Pet Nutrition segment, is a producer of specialty pet nutrition products for dogs and cats with products marketed in over countries around the world.

Main Telephone (212) 310-2000
Main Fax (212) 310-3284
Primary Address
300 Park Avenue
10th Floor
New York, NY 10022
USA

Colgate-Palmolive Company Contacts

Contacts (5/105)
Name Title State
Steve F. Chief Ethics & Compliance Officer NY
Sample of Associated Brands
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Email: *****@*******.***
Main Phone: (212) 310-2000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 300 Park Avenue
10th Floor
New York, NY
10022
USA

Ian C. Chairman, President & Chief Executive Officer NY
Mukul D. Chief Marketing Officer NY
Noel W. Chief Operating Officer, Global Innovation & Growth NY
Dennis H. Chief Financial Officer NY

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Ajax ******
Colgate Body Wash ******
Colgate Navigator Toothbrush ******
Colgate Optic White *******
Colgate Plus ******

Agency Relationships


Brand Agency Service From To
* ** * ********** & ********* *** **** ************** AOR - creative, digital, media buying & planning, multicultural 2012 present
**** *** **** ************** AOR - creative, digital, media buying & planning, multicultural 2012 present
******* *** **** ************** AOR - creative, digital, media buying & planning, multicultural 2012 present
******* *** *** **** ************** AOR - creative, digital, media buying & planning, multicultural 2012 present
******* *** ***** *** **** ************** AOR - creative, digital, media buying & planning, multicultural 2012 present

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DailyVista

TV, Shopper Opps: Colgate to increase traditional marketing budget


Subject: digital, mobile, social media, TV, print, Hispanic

Company: Winmo)

Opportunity: During the Q4 earnings call, CEP Ian Cook said that Colgate’s traditional advertising – as well as advertising in general – would be up in 2016. Cook stated: “When we think about advertising, we think about everything from educating kids in schools to get dental professionals and veterinary professionals to make a recommendation, to engaging with consumers to the various different media that we can avail ourselves of increasingly digital, but also the so-called traditional media.”

Having said that, Cook did point out that traditional media will be a priority this year – especially in-store marketing. In his mind, marketing is all about the right mix for brand health. Therefore, traditional and in-store sellers should reach out now for 2016 revenue. However, keep in mind that Colgate has stated previously that digital media would represent up to 25% of this year’s marketing budget (research Red Fuse, the WPP agency dedicated to Colgate-Palmolive, handles creative and media.

Additional Information

colgate-est-tv-spend-01-01-2015--12-31-2015 (1)

Media Spend: According to Kantar Media, CP spent $168.9 million on measured media in 2014. Most of this was allocated to broadcast ads (59.2%) and the remainder went largely to print ads (35.2%).

TV Breakdown: According to iSpot, Colgate spent $64.1 million on national TV ads in 2015 – down slightly from 2014 ($67.1 million). See charts for 2015 channel/show targeting.

iSpot also reports that the company spent $2.8 million on national TV ads for Palmolive in 2015. The company ran two spots on channels such as Univision, Food Network and E! during shows such as “Keeping Up with the Kardashians,” “Black Ink Crew” and “Botched.”

Digital Breakdown: Moat reports that CP ran 278 display ads on 728 publishers last year (18% mobile). Top ad destinations included webmd.com, go.com, mylifetime.com and emedicinehealth.com (92% placed site direct versus sie direct). CP also ran 143 high impact ads and 29 video ads last year.

Palmolive ran 18 display ads on 76 publishers in 2015 (<1% mobile.) Top ad destinations included: walmart.com, mentalfloss.com and photobucket.com (28% placed site direct).

For comparison, in 2014 CP ran 213 display ads on 189 publishers (12% mobile). The company also ran 94 high impact ads and no video ads. 

Winmo)
300 Park Ave.
10th Floor
New York, NY 10022
(212) 310-2000

Mukul Deoras 
Global Chief Marketing Officer
(212) 310-2000
mukul_deoras@colpal.com