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Colgate-Palmolive Company | Company Profile, Marketing Contacts, Media Spend, Brands




Colgate-Palmolive Company is a consumer product company. The company manages its business in two product segments: Oral, Personal and Home Care, and Pet Nutrition. Colgate's Oral Care products include toothpaste, toothbrushes, mouth rinses, dental floss and pharmaceutical products for dentists and other oral health professionals. The Personal Care market includes shower gels, shampoos, conditioners, and deodorants and antiperspirants, as well as liquid hand soaps. Colgate, through its Hill's Pet Nutrition segment, is a producer of specialty pet nutrition products for dogs and cats with products marketed in over countries around the world.

Main Telephone (212) 310-2000
Main Fax (212) 310-3284
Primary Address
300 Park Avenue
10th Floor
New York, NY 10022
USA

Colgate-Palmolive Company Contacts

Contacts (5/108)
Name Title State
Steve F. Chief Ethics & Compliance Officer NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 310-2000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 300 Park Avenue
10th Floor
New York, NY
10022
USA

Ian C. Chairman, President & Chief Executive Officer NY
Mukul D. Chief Marketing Officer NY
Noel W. Chief Operating Officer, Global Innovation & Growth NY
Dennis H. Chief Financial Officer NY

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Ajax ******
Colgate Body Wash ******
Colgate Navigator Toothbrush ******
Colgate Optic White *******
Colgate Plus ******

Agency Relationships


Brand Agency Service From To
* ** * ********** & ********* *** **** ************** AOR - creative, digital, media buying & planning, multicultural 2012 present
**** *** **** ************** AOR - creative, digital, media buying & planning, multicultural 2012 present
******* *** **** ************** AOR - creative, digital, media buying & planning, multicultural 2012 present
******* *** *** **** ************** AOR - creative, digital, media buying & planning, multicultural 2012 present
******* *** ***** *** **** ************** AOR - creative, digital, media buying & planning, multicultural 2012 present

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DailyVista

Score 68 – On the Brink: Colgate-Palmolive promotes CMO ahead of digital increases


Subject: digital, mobile, social media, TV, print

Company: Colgate-Palmolive

Opportunity: Appointed Mukul Deoras as CMO to oversee marketing for all of the company’s brands.  At the Shareholder Presentation in May, C-P execs stated that 20-25% of the company’s marketing budget would be allocated to digital media, where it currently spends relatively little. So look for increased dollars in video and mobile, particularly. C-P traditionally spends a large amount of the advertising budget on national TV and print ads, but, like other big CPG companies, dollars are moving more to higher ROI digital channels. According to The List, Red Fuse Communications has handled digital media for C-P since 2012.

On-the-Brink

Additional Insight

Experience: Deoras previously served as president of C-P’s Asia operations. Deoras joined C-P in 2004 and has served as director of special projects for Asia Pacific, GM of Thailand operations, VP of personal care business and managing director of Indian operations. 

Media Spend: According to Kantar Media, C-P spent $168.9 million on measured media in 2014 – down slightly from 2013. A little over half of this, $98.7 million, was allocated to broadcast ads, while $32.3 million went to print ads. It’s important to note that $27.7 million went to Hispanic media, as well.

Digital Breakdown: At the Shareholder Presentation in May, C-P execs stated that 20-25% of the company’s marketing budget would be allocated to digital media   Moat reports that C-P has run 143 standard display ads on 546 publishers (23% mobile). Top ad destinations include webmd.com, mylifetime.com, emedicinehealth.com, target.com and cvs.com. 

Agency Relationships: GroupM (national print buying & planning)

Colgate-Palmolive Company 
300 Park Ave.
10th Floor
New York, NY 10022
(212) 310-2000

Mukul Deoras 
Global Chief Marketing Officer
(212) 310-2000
mukul_deoras@colpal.com

Jack Haber 
Vice President, Digital & Global Advertising
(212) 310-2000
jack_haber@colpal.com

Rekha Rao 
Vice President, Marketing
(212) 310-3609 (direct)
rekha_rao@colpal.com