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Coty, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands

Coty, Inc., headquartered in New York, NY, is a beauty products manufacturer whose core businesses are fragrances, color cosmetics, and skin care. The company manufactures mass market fragrances for men & women sold by retailers and department stores.

Main Telephone (212) 389-7300
Main Fax (212) 479-4399
Primary Address
Empire State Building
350 Fifth Avenue, 17th Floor
New York, NY 10118

Coty, Inc. Contacts

Contacts (5/63)
Name Title State
Bart B. Chairman & Chief Executive Officer NY
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (212) 389-7300
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Empire State Building
350 Fifth Avenue, 17th Floor
New York, NY

Johanna B. Chief Marketing Officer - Color Cosmetics NY
Jurgen S. Chief Marketing Officer - Body Care NY
Jerry F. Senior Vice President & Chief Information Officer NY
Gretchen P. Chief Financial Officer AZ

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Anthricare *
Aspen *
Calvin Klein Cosmetics *
Clairol *******
CoverGirl ********

Agency Relationships

Brand Agency Service From To
****** ***** ********* *************** Media Planning 2015 present
** ****** *************** Media Planning 2015 present
****, ***. *************** Media Planning 2015 present
****, ***. *** ******** *'******* + ******** creative 2013 present
********* *************** Media Buying, Media Planning unknown present

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Score 94 – Review Imminent: Struggling Coty reorganizes organizational structure to spur growth

DailyVista is pleased to bring you our here.  

Subject: Traditional advertising, digital, PR, experiential, sponsorship

Company: Coty, global beauty products manufacturer known for brands like Sally Hansen, OPI and Rimmel.


Additional Insight

New Decision Makers to Engage: Coty has appointed new leaders for its business segments:

- Steve Mormoris, previously in charge of Coty Prestige-American Fragrance Marketing, is appointed chief marketing officer of Fragrances.
- Johanna Businelli, previously in charge of Coty Beauty-Color Cosmetics Marketing, is named CMO Color Cosmetics.
- Jill Scalamandre, previously responsible for Coty Prestige-Skin Care Marketing, is appointed CMO Skin Care
- Jurgen Scharfenstein, previously responsible for Coty Beauty-Adidas & Lifestyle Fragrance Marketing, is named CMO Body Care.

Additionally, Jean Mortier, president of Coty Prestige, is now president of global markets, which is organized under four regions: North America, Europe, APAC/MEA and Latin America. Each region is led by a SVP and a dedicated management team.  Marc Rey, president of Coty USA, will lead North America.

Address Sally Hansen’s Struggles: Once the leader in the nail polish special effects subcategory, the brand has struggled in recent years due to an intense competitive environment. To reverse declines, Coty devoted some of its higher marketing spend this year towards revamping the brand, which has included a new ad campaign and brand image (research Miracle Gel with a “strong” digital, TV and print ad campaign to help boost strong in-store visibility and support. Management is optimistic that this launch will help Sally Hansen regain momentum in the second half of the year, so continue to reach out regarding efforts for the holidays and 2015. 

Sally Hansen marketing veteran Jeremy Lowenstein was promoted to VP of global marketing at the brand in May.

Marketing Strategy: Coty’s spend skews towards TV, print, outdoor, in-store displays, online advertising and social media, but it has expanded digital marketing the past year, as well. Kantar Media reports that the majority of Coty’s spend the past three years has gone to magazine ads.

Agency Relationships: Omnicom’s Red Tettemer O’Connell + Partners (creative), according to The List.

Coty Inc.
Two Park Ave.
New York, NY 10016
(212) 479-4300

Johanna Businelli
Chief Marketing Officer – Color Cosmetics
(212) 479-4300

Jeremy Lowenstein
Vice President, Global Marketing – Sally Hansen
(212) 479-4300

Cheryl Campbell
Global Marketing Manager – Sally Hansen
(212) 389-7000