Coty, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Coty, Inc., headquartered in New York, NY, is a beauty products manufacturer whose core businesses are fragrances, color cosmetics, and skin care. The company manufactures mass market fragrances for men & women sold by retailers and department stores.
|Main Telephone||(212) 389-7300|
|Main Fax||(212) 479-4399|
Coty, Inc. ContactsContacts (5/64)
|Bart B.||Chairman & Chief Executive Officer||NY|
Sample of Associated Brands
|Johanna B.||Chief Marketing Officer - Color Cosmetics||NY|
|Jurgen S.||Chief Marketing Officer - Body Care||NY|
|Jerry F.||Senior Vice President & Chief Information Officer||NY|
|Angie O.||Head, Marketing & Digital - LATAM Consumer Beauty||FL|
|Calvin Klein Cosmetics||*|
|****** ***** *********||****** *****||Media Planning||2015||present|
|** ******||****** *****||Media Planning||2015||present|
|****, ***.||*** ******** *'******* + ********||creative||2013||present|
|****, ***.||****** *****||Media Planning||2015||present|
Who is the Chairman & Chief Executive Officer of Coty, Inc.?
Who is the marketing contact for cosmetics, perfume, toiletries & personal care items in NY
What is the email of the Chief Marketing Officer - Color Cosmetics of Coty, Inc.?
What is direct phone of the Chief Marketing Officer - Body Care of Coty, Inc.?
Who is the Media Planning agency of Coty, Inc.?
Your personal LinkedIn™ network connections
TV, Digital, Hispanic Opps: Sally Hansen debuts two new national TV spots
Subject: digital, TV , social, Hispanic media, print, B2B
Opportunity: The struggling beauty brand has launched two new national TV spots, as part of ongoing revival efforts (research iSpot, the ”#1 Zero Light Gel System” and “#1 [Spanish]” ads first ran on April 18, 2016, during shows such as “Dancing With the Stars,” “Castle,” “Sueno de Amor,” “Full House” and “Everybody Loves Raymond (RIP Doris Roberts).”
Sellers – Sally Hansen-parent Coty recently launched a global creative review for its beauty brands (including Bourjois, Rimmel and Sally), so look for even more new campaigns to launch once a shop has been named. In the Q2 earnings call, Coty CEO Bart Becht stated: “We are working on initiatives to further enhance category growth and market share for Sally Hansen.” Therefore, continue to look for digital, social, TV and print dollars, especially millennial, female lifestyle and beauty-conscious sellers.
This is especially true for digital sellers, as Becht noted in the call that digital engagement on core brand was a priority for Coty. Becht said: “As much as everybody accepts that TV in addition to print and radio is a normal aspect of doing marketing, we need to have the same in the digital side and we are on this journey to get the whole organization trained, that digital is just another way of communicating and engaging with customers.”
Last summer, Coty shifted traditional media duties to Publicis's here).
National TV Spend: For the two new spots, SH has spent $187,000 on national TV ads. So far in 2016, the nail polish brand has spent $3 million this year (up from $2.9 million for the same period 2015). See iSpot charts for 2016 show targeting and keep in mind that 2016 spots have only been running since March 6 (same start time as 2015). Sellers should note that Sally Hansen generally runs flights throughout the year, with the exception of Q1, when there is traditionally a blackout period.
For FY 2015, Sally Hansen spent $12.9 million on national TV ads. The most money was spent to air ads on ABC, E!, Bravo and VH1 during shows such as “Keeping Up With the Kardashians,” “Botched,” “Love & Hip Hop” and “Shark Tank.”
Digital Breakdown: So far this year, Sally has run only two creatives on six publishers. Thirty-one percent of these ads have been placed site direct on publishers such as grocerystorecoupons.com, coupons.com and couponmom.com.
For comparison, in 2015 71 display, 62 high impact and two video ads ran on 2,468 publishers (22% mobile). Top 2015 ad destinations included: teenvogue.com, behindthename.com, myfitnesspal.com and stylecaster.com (45% site direct).
Empire State Building
350 Fifth Ave.
New York, NY 10118
Chief Marketing Officer – Color Cosmetics
Vice President, Global Marketing – Sally Hansen