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Coty, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Coty, Inc., headquartered in New York, NY, is a beauty products manufacturer whose core businesses are fragrances, color cosmetics, and skin care. The company manufactures mass market fragrances for men & women sold by retailers and department stores.

Main Telephone (212) 389-7300
Main Fax (212) 479-4399
Primary Address
Empire State Building
350 Fifth Avenue, 17th Floor
New York, NY 10118
USA

Coty, Inc. Contacts

Contacts (5/64)
Name Title State
Bart B. Chairman & Chief Executive Officer NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 389-7300
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Empire State Building
350 Fifth Avenue, 17th Floor
New York, NY
10118
USA

Johanna B. Chief Marketing Officer - Color Cosmetics NY
Jurgen S. Chief Marketing Officer - Body Care NY
Jerry F. Senior Vice President & Chief Information Officer NY
Angie O. Head, Marketing & Digital - LATAM Consumer Beauty FL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Anthricare *
Aspen *
Calvin Klein Cosmetics *
Clairol ******
CoverGirl ********

Agency Relationships


Brand Agency Service From To
****** ***** ********* ****** ***** Media Planning 2015 present
** ****** ****** ***** Media Planning 2015 present
****, ***. *** ******** *'******* + ******** creative 2013 present
****, ***. ****** ***** Media Planning 2015 present
********* ****** Creative 2017 present

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WinmoEdge

TV, Digital, Hispanic Opps: Sally Hansen debuts two new national TV spots


Subject: digital, TV , social, Hispanic media, print, B2B

Company: Winmo)

Opportunity: The struggling beauty brand has launched two new national TV spots, as part of ongoing revival efforts (research iSpot, the ”#1 Zero Light Gel System” and “#1 [Spanish]” ads first ran on April 18, 2016, during shows such as “Dancing With the Stars,” “Castle,” “Sueno de Amor,” “Full House” and “Everybody Loves Raymond (RIP Doris Roberts).” 

Sellers – Sally Hansen-parent Coty recently launched a global creative review for its beauty brands (including Bourjois, Rimmel and Sally), so look for even more new campaigns to launch once a shop has been named. In the Q2 earnings call, Coty CEO Bart Becht stated: “We are working on initiatives to further enhance category growth and market share for Sally Hansen.” Therefore, continue to look for digital, social, TV and print dollars, especially millennial, female lifestyle and beauty-conscious sellers.

This is especially true for digital sellers, as Becht noted in the call that digital engagement on core brand was a priority for Coty. Becht said: “As much as everybody accepts that TV in addition to print and radio is a normal aspect of doing marketing, we need to have the same in the digital side and we are on this journey to get the whole organization trained, that digital is just another way of communicating and engaging with customers.” 

Last summer, Coty shifted traditional media duties to Publicis's here).

Additional Information

National TV Spend: For the two new spots, SH has spent $187,000 on national TV ads. So far in 2016, the nail polish brand has spent $3 million this year (up from $2.9 million for the same period 2015). See iSpot charts for 2016 show targeting and keep in mind that 2016 spots have only been running since March 6 (same start time as 2015). Sellers should note that Sally Hansen generally runs flights throughout the year, with the exception of Q1, when there is traditionally a blackout period. 

For FY 2015, Sally Hansen spent $12.9 million on national TV ads. The most money was spent to air ads on ABC, E!, Bravo and VH1 during shows such as “Keeping Up With the Kardashians,” “Botched,” “Love & Hip Hop” and “Shark Tank.”

Digital Breakdown:  So far this year, Sally has run only two creatives on six publishers. Thirty-one percent of these ads have been placed site direct on publishers such as grocerystorecoupons.com, coupons.com and couponmom.com.

For comparison, in 2015 71 display, 62 high impact and two video ads ran on 2,468 publishers (22% mobile). Top 2015 ad destinations included: teenvogue.com, behindthename.com, myfitnesspal.com and stylecaster.com (45% site direct).

Winmo)
Empire State Building
350 Fifth Ave. 
17th Floor
New York, NY 10118
(212) 479-4300

Johanna Businelli
Chief Marketing Officer – Color Cosmetics
(212) 479-4300
johanna_businelli@cotyinc.com

Jeremy Lowenstein
Vice President, Global Marketing – Sally Hansen
(212) 479-4300
Jeremy_lowenstein@cotyinc.com