PetSmart, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Phoenix-based PetSmart is a provider of products, services and solutions for the lifetime needs of pets. The company operates retail stores throughout North America. In addition to brand name pet supplies, PetSmart sells a wide assortment of pets including fish, cats, dogs and reptiles.
|Main Telephone||(623) 580-6100|
|Main Fax||(623) 580-6502|
PetSmart, Inc. ContactsContacts (5/30)
|Joe O.||Board Member||AZ|
Sample of Associated Brands
|Michael M.||President & Chief Executive Officer||AZ|
|Michael G.||Senior Vice President & Chief Information Officer||AZ|
|Rob A.||Chief Financial Officer||AZ|
|Ron C.||Executive Vice President, Strategy, Initiatives & Real Estate||AZ|
|*********||***||media buying & planning||2014||present|
|********, ***.||***||media planning, media buying, digital||2014||present|
|********, ***.||*****||public relations||unknown||present|
|********, ***.||****, ***.||Digital||2016||present|
Who is the Board Member of PetSmart, Inc.?
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What is the email of the President & Chief Executive Officer of PetSmart, Inc.?
What is direct phone of the Senior Vice President & Chief Information Officer of PetSmart, Inc.?
Who is the media buying & planning agency of PetSmart, Inc.?
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Rumor Update – PetSmart takes digital media in-house, begins 2016 digital planning?
Subject: digital, print, TV, direct response, radio, outdoor
Company: Winmo profile) one of the largest speciality pet supply retailers in the US
Update (11/11): After months of speculation, we’ve confirmed that digital media is moving in-house. So, continue to seek Q4 digital dollars through Omnicom’s OMD, media AOR since last year, but transition 2016 approaches to client side teams. Petsmart spends more than $100 million annually on advertising, with most buys occurring during Q2 and Q4, Kantar Media reports.
Even though digital is moving in-house, I wonder if and what amount of activity will still go through Accuen, Omnicom trading desk, meaning OMD may not be out of the digital picture completely. We’ll keep you posted as we learn more, and uncover new in-house and potential Accuen contacts.
As we’ve reported (more below), we’ve been told PetSmart’s 2016 digital media planning is just starting up, after months of post-acquisition turmoil at the retailer. An advantage should go to pets, shopping, news and arts & entertainment sellers targeting females and boomers, based on PetSmart's display trends this year and this segment's core customer demos. Married adults ages 55-to-64 and affluent female household decision makers ages 30-to-65 tend to spend the most on pets compared to other demos.
Furthermore, don’t forget about securing digital revenue at pet product e-tailer Pet360, which PetSmart acquired last year (research here). In fact, DigitasLBi media veteran Stacy Seebode recently joined Pet360 as director of media and strategy. She was media VP at the Publicis agency for the last five years.
TV Breakdown: Partners in Pethood” campaign at the end of February (see targeting right). For 2014, $70.7 million went to national TV ads, down from $86.6 million in 2013. Similarly, both years, the retailer targeted female lifestyle/entertainment programming and primetime Boomer focused shows (NCIS and CSI, for example).
Digital Breakdown: Since the launch of “Partners in Pethood,” PetSmart's desktop display has been heavily targeting pets, shopping, news and arts & entertainment publishers. Top sites include petmd.com, petfooddirect.com, people.com, weather.com, peoplestylewatch.com, wunderground.com, foxnews.com and pet360.com, which PetSmart acquired in 2014 (research here).
Mobile activity has been sup since July and is targeting the same mix as desktop. Top mobile sites include petfooddirect.com, people.com, totalbeauty.com, puppytoob.com and laineygossip.com. Video has skewed more to news and arts & entertainment sites, such as aol.com, mobiefone.com, petmdd.com, games.com and usatodaay.com.
This differs from activity over the same period last year. For desktop display, news, health and hobby sites comprised the bulk of PetSmart's activity. Sites like webmd.com, nationalgeographic.com, about.com, petplace.com and marthastewart.com led the way. Mobile display only ran in March-April on local/large paper, media and technology sites like post-gazette.com, suntimes.com and cnet.com.
19601 N. 27th Ave.
Phoenix, AZ 85027
Executive Vice President, Customer Experience
Director, Omnichannel Marketing
Direct Dial: (623) 587-2721
Director, Media & Strategy
Associate Media Director – OMD, Chi
Digital Supervisor – OMD, Chi
Direct Dial: (312) 324-7138