Mars Petcare | Company Profile, Marketing Contacts, Media Spend, Brands
Mars Pet Care is a leading manufacturer of pet food in the United States. Mars manufactures store and national brand pet food for hundreds of brands. The company is headquartered in Franklin, TN.
|Main Telephone||(615) 807-4626|
|Main Fax||(615) 372-1162|
Mars Petcare ContactsContacts (5/42)
|Larry A.||Regional President||TN|
Sample of Associated Brands
|Doug K.||Vice President, Strategy & Growth||TN|
|Dan J.||Marketing Director||TN|
|Mindy B.||Director, Marketing||TN|
|Brad L.||Director, Marketing||TN|
Who is the Regional President of Mars Petcare?
Who is the marketing contact for pet supplies in TN
What is the email of the Vice President, Strategy & Growth of Mars Petcare?
What is direct phone of the Marketing Director of Mars Petcare?
Who is the media buying agency of Mars Petcare?
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Iams, Eukanuba hire new AOR following acquisition
Subject: TV, magazine, display, social media, shopper marketing
Brands: recently acquired from P&G
Opportunity: here). Expect new work from the Omnicom agency to launch over the coming months for both brands, which collectively spend more than $42 million on advertising in 2013, according to Kantar Media.
Incumbent: Publicis’s Saatchi & Saatchi was the global agency for both brands since 1999.
Spending Breakdown: Iams – $27.3 million on advertising last year, almost all of which was allocated in the third and fourth quarters towards cable and magazine buys.
Eukanuba – $15 million on advertising last year, which was spread out evenly throughout the year. Magazine buys and display ads made up the bulk of spending.
Competitive Landscape: Pet spending at its highest levels ever, according to the four straight years on the Inc. 5000 list.
315 Cool Springs Blvd.
Franklin, TN 37067
Marketing Director – Iams
Director, Shopper Insights, Category Management & Shopper Marketing
Digital Community Manager – Eukanuba & Natura