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Mars Petcare | Company Profile, Marketing Contacts, Media Spend, Brands




Mars Pet Care is a leading manufacturer of pet food in the United States. Mars manufactures store and national brand pet food for hundreds of brands. The company is headquartered in Franklin, TN.

Main Telephone (615) 807-4626
Main Fax (615) 372-1162
Primary Address
315 Cool Springs Boulevard
Franklin, TN 37067
USA

Mars Petcare Contacts

Contacts (5/33)
Name Title State
Larry A. Regional President TN
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (615) 807-4626
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 315 Cool Springs Boulevard
Franklin, TN
37067
USA

Doug K. Vice President, Strategy & Growth TN
Dan J. Marketing Director TN
Mindy B. Director, Marketing TN
Brad L. Director, Marketing TN

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Cesar ********
Eukanuba ********
G. Whiskers *
Iams ********
Kozy Kitten *

Agency Relationships


Brand Agency Service From To
******* ******* ********* media buying 2014 present
***** ******* ********* media buying 2014 present
***** **** **** creative 2011 present
******** ******* ********* media buying 2014 present
******** *** *** **** AOR - creative 2014 present

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Who is the Regional President of Mars Petcare?

Who is the marketing contact for pet supplies in TN

What is the email of the Vice President, Strategy & Growth of Mars Petcare?

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DailyVista

Iams, Eukanuba hire new AOR following acquisition


Subject: TV, magazine, display, social media, shopper marketing

Brands: recently acquired from P&G

Opportunity: here). Expect new work from the Omnicom agency to launch over the coming months for both brands, which collectively spend more than $42 million on advertising in 2013, according to Kantar Media.

Additional Insight

Incumbent: Publicis’s Saatchi & Saatchi was the global agency for both brands since 1999.

Spending Breakdown: Iams – $27.3 million on advertising last year, almost all of which was allocated in the third and fourth quarters towards cable and magazine buys.  
Eukanuba – $15 million on advertising last year, which was spread out evenly throughout the year. Magazine buys and display ads made up the bulk of spending.

Competitive Landscape: Pet spending at its highest levels ever, according to the  four straight years on the Inc. 5000 list.

Mars Petcare
315 Cool Springs Blvd.
Franklin, TN 37067
(615) 807-4626

Mindy Barry
Marketing Director – Iams
(615) 807-4626
mindy.barry@effem.com

Patty Ahlert
Director, Shopper Insights, Category Management & Shopper Marketing
(615) 807-4626
patty.ahlert@effem.com

Jennifer Borke
Digital Community Manager – Eukanuba & Natura
(615) 807-4626
jennifer.borke@effem.com