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R.J. Reynolds Tobacco Company | Company Profile, Marketing Contacts, Media Spend, Brands

R.J. Reynolds, a subsidiary of Reynolds American, Inc. and headquartered in Winston-Salem, NC, is one of the largest manufacturers of tobacco products in the United States. R.J. Reynolds makes and sells five of the nation's most popular cigarette brands: Camel, Kool, Winston, Doral and Salem. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (336) 741-5000
Main Fax (336) 741-7400
Primary Address
Post Office Box 2959
Winston-Salem, NC 27102

R.J. Reynolds Tobacco Company Contacts

Contacts (5/34)
Name Title State
Kevan O. Chief Information Officer & Vice President NC
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (336) 741-5000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Post Office Box 2959
Winston-Salem, NC

Debra C. President & Chief Executive Officer NC
Stephanie C. President, R.J. Reynolds Vapor Company NC
Joseph F. President & Chief Commercial Officer NC
Brice O. Executive Vice President, Consumer Marketing NC

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Camel *****
Doral *
Now *
Vantage *
Winston *

Agency Relationships

Brand Agency Service From To
***** ***** ********* ******* Creative 2014 present
***** **** ******** (******** ** ****** **** *.*.) media buying & planning unknown present
***** ******** (******** ** ****** **** *.*.) media buying & planning unknown present
******* ******** ****** ******** (******** ** ****** **** *.*.) media buying & planning unknown present
******* ******* Creative 2016 present

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New CEOs for two Reynolds American tobacco subsidiaries

The Story
Reynolds American Inc., a tobacco product manufacturer, announced the appointment of new chief executive officers for each of its Conwood Company LLC and Santa Fe Natural Tobacco Company Inc. subsidiaries, according to the company.
Effective Feb. 1, Bryan Stockdale has been named president and chief executive officer of Memphis, Tenn.-based Conwood, the nation’s second-largest smokeless tobacco manufacturer. He will succeed William Rosson, who plans to retire.
Nicholas Bumbacco was named president and CEO of Santa Fe, N.M.-based Santa Fe Natural Tobacco Co., effective March 1. He will replace Richard Sanders, who plans to remain in an advisory transition position before retiring.
Reynolds American is a parent company of multiple tobacco subsidiaries. Its R.J. Reynolds division manufactures Camel, Kool, Pall Mall, Winston and Doral cigarettes. Conwood Company’s top brands are Kodiak, Grizzly and Levi Garrett, and Santa Fe Natural Tobacco Company manufactures Natural American Spirit cigarettes and other additive-free tobacco products.
The Research
Spokesperson Maura Payne told WinmoEdge that Santa Fe Natural Tobacco Company’s primary media usage is through magazine advertisements, some alternative weekly ads, some point of sale and in-store signage as well as direct mail to age-verified consumers who have voluntarily signed up to receive updates and coupons.
Conwood Company’s media efforts are similar, relying heavily on retail presence like in-store advertising as well as direct mail outreach.
Payne said that Stockdale and Bumbacco will have all functions of each respective subsidiary reporting to them, and will retain accountability for any and every long-term strategic growth opportunities for each company.
“In both cases, there are designated heads of marketing; those are the individuals more heavily involved with marketing decisions,” she said. “At Santa Fe it’s (Vice President of Trade and Consumer Marketing) Colin Uffindell, and at Conwood it’s the VP of Marketing Winton Jannette.”
Payne said that those two marketing executives and their respective staffs will be making marketing and advertising decisions for each subsidiary.
“Conwood is extremely successful and is a market leader in price value market segment with smokeless tobacco,” she said. “It’s been on a strong growth trajectory and is very well positioned in the marketplace, and obviously while Bryan isn’t yet in place and can’t speculate about future growth opportunities, in both cases, each company’s growth is extremely strong and are marketed very well.”
She added that the situation at Conwood is similar to Santa Fe’s success, which it has seen due to the iconic presence of American Spirits cigarettes, which have garnered many loyal consumers and is a franchise that continues to grow.
Even in the worst stages of the economy, Santa Fe’s premium-priced American Spirits seem to fare well. Adult tobacco consumers are willing to spend a little more on cigarettes that they feel are simply better than most other brands.
“Consumers consider it to be getting value for their dollar, and are willing to pay premium price to continue to get American Spirits,” Payne said. “Conwood’s largest brand, Grizzly, has been growing by leaps and bounds since its introduction, and it’s competing well at a price point that consumers find appealing. They (Conwood and Santa Fe) are positioned a little differently, but both are somewhat less subjected to some of the economic pressures that some of the other economic goods are seeing.”
Because Stockdale and Bumbacco have yet to take on their new roles at their respective subsidiaries, there has not been any opportunity for them to delve into detail about their strategic branding plans, but our source said that each segment has solid brand positioning efforts that are already underway.
“I think in both cases they each have well-established brands, but that said, we always want to continue our endeavor to convert adult tobacco consumers,” Payne said. “The cigarette industry consistently declines by 2 to 4 percent each year, so the only way to grow is at the expense of one of your competitors.”
She said that Santa Fe does not use any agencies at all, and handles all of its efforts in-house, while Conwood does work with outside firms, but did not disclose any names specifically.
“Winton (Jannette) did tell me that it’s entirely driven by needs of the business,” Payne said. “If they (Conwood) believe they have a project they want to form a strategic partnership to complete, they certainly have latitude to do so, but it would probably not be Bryan making that choice. If anyone wanted to pitch, it would be Winton’s accountability to pick a new business partner.”
According to The List database, Louisville, Ky.-based PriceWeber Marketing Communications Inc. has handled R.J. Reynolds’ promotional marketing since 2004, Winston-Salem, N.C.-based Mullen has handled its media efforts since 1999 and Greensboro, N.C.-based Coyne Beahm Shouse is currently handling its relationship marketing.
Nielsen Monitor-Plus reported that the R.J. Reynolds spent about $39.7 million on media in 2007. About $38.9 million was spent on national magazine ads, $380,000 on business-to-business initiatives and $250,000 on local newspapers.
The Direction
Agencies interested in reaching out to Conwood to discuss future partnerships may not have to wait until Stockdale joins the group in February, seeing as Jannette would be primarily responsible for those types of decisions. There may or may not be any strategic partnership opportunities for Santa Fe, but DV readers are advised to reach out to Conwood, seeing as Santa Fe relies so heavily on its in-house team for everything.

R.J. Reynolds Tobacco Company
401 North Main Street
Winston-Salem, NC 27102
(336) 741-5000
Susan Ivey
Chairman, President & Chief Executive Officer
(336) 741-5000

Conwood Sales Co LLC
813 Ridge Lake Blvd # 100
Memphis, TN 38120
(901) 761-2050
Bryan Stockdale
President & Chief Executive Officer – Conwood
(901) 761-2050

Santa Fe Natural Tobacco Co Inc
1 Plaza La Prensa
Santa Fe, NM 87507
(505) 982-4257
Nicholas Bumbacco
President & Chief Executive Officer – Santa Fe Natural Tobacco Co.
(505) 982-4257