Back to All Companies

Houghton Mifflin Harcourt | Company Profile, Marketing Contacts, Media Spend, Brands




Boston, MA-based Houghton Mifflin Harcourt is a global education company, and the world's largest publisher of education materials for pre-K-12 schools. The company publishes educational solutions ranging from research-based textbooks and instructional technology to standards-based assessments for students and teachers.

Main Telephone (617) 351-5000
Main Fax (617) 351-1105
Primary Address
222 Berkeley Street
Boston, MA 02116
USA

Houghton Mifflin Harcourt Contacts

Contacts (5/14)
Name Title State
John D. Executive Vice President & Chief Marketing Officer MA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (617) 351-5000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 222 Berkeley Street
Boston, MA
02116
USA

Mary C. Chief Content Officer & Executive Vice President, Corporate Affairs MA
Maggie D. Senior Vice President, Product Management & Strategy MA
Don G. Senior Vice President, Product Marketing MA
Catherine C. Senior Vice President, Sales & Marketing FL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
First Alert *
Houghton Mifflin *****
Iowa Tests of Basic Skills *
Houghton Mifflin Harcourt ******
McDougal Littell *

Agency Relationships


Brand Agency Service From To
******** ******* ******** ***** *****+****** Digital, Social 2015 present

See Winmo sales intelligence in action

Recent Discussions

Who is the Executive Vice President & Chief Marketing Officer of Houghton Mifflin Harcourt?

Who is the marketing contact for books in MA

What is the email of the Chief Content Officer & Executive Vice President, Corporate Affairs of Houghton Mifflin Harcourt?

What is direct phone of the Senior Vice President, Product Management & Strategy of Houghton Mifflin Harcourt?

Who is the Digital, Social agency of Houghton Mifflin Harcourt?

Your personal LinkedIn network connections

Your personal LinkedIn network connections

DailyVista

Publisher Houghton Mifflin Harcourt appoints EVP, CMO


Educational and trade publisher Houghton Mifflin Harcourt (HMH) has hired John Dragoon as executive vice president and chief marketing officer.

Reporting to Chief Executive Officer Linda Zecher, Dragoon will lead HMH's global marketing shared services and product marketing, as well as its brand and web strategies. He will be based at HMH”s corporate headquarters in Boston.

His primary mission is to lead a strategy, plan and process that allow HMH to further leverage its assets in new consumer markets worldwide, according to a.

Dragoon spent seven of the last 10 years as CMO and channel chief of global software provider Novell, where he was recruited to build and lead its marketing and partner teams. In that role, he spearheaded the successful development and communication of Novell’s long-term marketing strategy, brand, value proposition and market positioning, transforming the business from a networking company into a global leader in management services.

During the last three decades, Dragoon has also overseen the marketing, venture financing and the product development efforts of companies like Art Technology Group, Internet Capital Group and IBM.

DailyVista contacted HMH for additional insight into Dragoon’s new duties and priories, but we didn’t receive a response.

HMH’s products and services are used by 57 million students throughout all 50 U.S. states and 120 countries. The company is the largest provider of materials for pre-K through grade 12 learning.

The List was unable to identify which agencies, if any, that HMH currently works with.

Kantar Media reports that HMH spent $730,000 on advertising in 2011, down from $1.7 million in 2010 and $3 million in 2009. The majority of its spend last year went towards magazine and national newspaper ads.


Houghton Mifflin Harcourt
222 Berkeley St.
Boston, MA 02116
(617) 351-5000

John Dragoon
Executive Vice President & Chief Marketing Officer
(617) 351-5000
john.dragoon@hmhpub.com

Linda Magram
Vice President & Director of Marketing – Houghton Mifflin Harcourt Children's Books
(617) 351-5954
linda.magram@hmhpub.com

Carla Gray
Director, Marketing - Adult Books
(617) 351-3742
carla.gray@hmhpub.com