Houghton Mifflin Harcourt | Company Profile, Marketing Contacts, Media Spend, Brands
Boston, MA-based Houghton Mifflin Harcourt is a global education company, and the world's largest publisher of education materials for pre-K-12 schools. The company publishes educational solutions ranging from research-based textbooks and instructional technology to standards-based assessments for students and teachers.
|Main Telephone||(617) 351-5000|
|Main Fax||(617) 351-1105|
Houghton Mifflin Harcourt ContactsContacts (5/15)
|John D.||Executive Vice President & Chief Marketing Officer||MA|
Sample of Associated Brands
|Mary C.||Chief Content Officer & Executive Vice President, Corporate Affairs||MA|
|Maggie D.||Senior Vice President, Product Management & Strategy||MA|
|Amy D.||Senior Vice President, Marketing||MA|
|Catherine C.||Senior Vice President, Sales & Marketing||FL|
|Iowa Tests of Basic Skills||*|
|Houghton Mifflin Harcourt||******|
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Publisher Houghton Mifflin Harcourt appoints EVP, CMO
Educational and trade publisher Houghton Mifflin Harcourt (HMH) has hired John Dragoon as executive vice president and chief marketing officer.
Reporting to Chief Executive Officer Linda Zecher, Dragoon will lead HMH's global marketing shared services and product marketing, as well as its brand and web strategies. He will be based at HMH”s corporate headquarters in Boston.
His primary mission is to lead a strategy, plan and process that allow HMH to further leverage its assets in new consumer markets worldwide, according to a.
Dragoon spent seven of the last 10 years as CMO and channel chief of global software provider Novell, where he was recruited to build and lead its marketing and partner teams. In that role, he spearheaded the successful development and communication of Novell’s long-term marketing strategy, brand, value proposition and market positioning, transforming the business from a networking company into a global leader in management services.
During the last three decades, Dragoon has also overseen the marketing, venture financing and the product development efforts of companies like Art Technology Group, Internet Capital Group and IBM.
DailyVista contacted HMH for additional insight into Dragoon’s new duties and priories, but we didn’t receive a response.
HMH’s products and services are used by 57 million students throughout all 50 U.S. states and 120 countries. The company is the largest provider of materials for pre-K through grade 12 learning.
The List was unable to identify which agencies, if any, that HMH currently works with.
Kantar Media reports that HMH spent $730,000 on advertising in 2011, down from $1.7 million in 2010 and $3 million in 2009. The majority of its spend last year went towards magazine and national newspaper ads.
Houghton Mifflin Harcourt
222 Berkeley St.
Boston, MA 02116
Executive Vice President & Chief Marketing Officer
Vice President & Director of Marketing – Houghton Mifflin Harcourt Children's Books
Director, Marketing - Adult Books