Audible, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Headquartered in Newark, New Jersey, Audible, Inc. is a provider of spoken entertainment and information on the Internet. Audible specializes in the spoken experience, providing digital audio editions of books, newspapers and magazines, original programming and TV and radio subscriptions.** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **
|Main Telephone||(973) 820-0400|
|Main Fax||(973) 890-2442|
Audible, Inc. ContactsContacts (5/12)
|Don K.||Founder & Chief Executive Officer||NJ|
Sample of Associated Brands
|Louis G.||Chief Product & Marketing Officer||NJ|
|Anne E.||Chief People Officer||NJ|
|Beth A.||Executive Vice President & Publisher||NJ|
|Barbara W.||Senior Vice President, Global Brand Marketing||NJ|
Who is the Founder & Chief Executive Officer of Audible, Inc.?
Who is the marketing contact for books in NJ
What is the email of the Chief Product & Marketing Officer of Audible, Inc.?
What is direct phone of the Chief People Officer of Audible, Inc.?
Who is the media buying & planning agency of Audible, Inc.?
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Digital Opps: Audible hires Assembly to handle media planning, buying
Subject: Digital, online, social media, mobile, video
Company: Winmo profile), world’s largest producer and seller of audiobooks. The Newark, NJ-based company is owned by Amazon
Opportunity: Recently hired MDC’s Serial.
Media Spend: Audible spent $14 million on measured media last year, up from $12.1 million in 2013. Last year, ad spend skewed 60%/25%/10% to display, search and national magazine buys.
Digital Breakdown: Since January, 410 standard ads, 603 high impact ads and 11 video ads have run on 6,320 publishers (17% mobile), 63% of which was placed programmatically versus site direct. Desktop, mobile and video ads are mostly targeted news, education and arts & entertainment sites like goodreads.com, cnn.com, washingtonpost.com, openculture, amc.com, Moat reports.
Agency Relationships: Reportedly Firstborn and R/GA (marketing creative and branding); Elite SEM for search engine marketing; performance bridge for podcasting; and AdParlor for social ads.
One Washington Park
Newark, NJ 07102