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Audible, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Headquartered in Newark, New Jersey, Audible, Inc. is a provider of spoken entertainment and information on the Internet. Audible specializes in the spoken experience, providing digital audio editions of books, newspapers and magazines, original programming and TV and radio subscriptions.** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (973) 820-0400
Main Fax (973) 890-2442
Primary Address
One Washington Park
Newark, NJ 07102
USA

Audible, Inc. Contacts

Contacts (5/12)
Name Title State
Don K. Founder & Chief Executive Officer NJ
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (973) 820-0400
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: One Washington Park
Newark, NJ
07102
USA

Louis G. Chief Product & Marketing Officer NJ
Anne E. Chief People Officer NJ
Beth A. Executive Vice President & Publisher NJ
Barbara W. Senior Vice President, Global Brand Marketing NJ

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Audible, Inc. ********

Agency Relationships


Brand Agency Service From To
*******, ***. ******** media buying & planning 2015 present
*******, ***. ***** Media Buying 2015 present

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DailyVista

Digital Opps: Audible hires Assembly to handle media planning, buying


Subject: Digital, online, social media, mobile, video

Company: Winmo profile), world’s largest producer and seller of audiobooks. The Newark, NJ-based company is owned by Amazon

OpportunityRecently hired MDC’s Serial

Additional Insight

Media Spend: Audible spent $14 million on measured media last year, up from $12.1 million in 2013. Last year, ad spend skewed 60%/25%/10% to display, search and national magazine buys.

Digital Breakdown: Since January, 410 standard ads, 603 high impact ads and 11 video ads have run on 6,320 publishers (17% mobile), 63% of which was placed programmatically versus site direct. Desktop, mobile and video ads are mostly targeted news, education and arts & entertainment sites like goodreads.com, cnn.com, washingtonpost.com, openculture, amc.com, Moat reports.

Agency Relationships: Reportedly Firstborn and R/GA (marketing creative and branding); Elite SEM for search engine marketing; performance bridge for podcasting; and AdParlor for social ads. 

Winmo profile)
One Washington Park
Newark, NJ 07102 
(973) 820-0400

Nancy Hood
Senior Vice President, Product & Channel Marketing
(973) 820-0400
nanchood@audible.com

Joanna Ruttner
Associate Director, Performance Strategy – Assembly, NY
(212) 541-6770
joanna.ruttner@media-asm.com