AmEx Publishing names new Strategic Development VP
Lifestyle magazine publisher American Express Publishing Corporation has named a new vice president of global travel and strategic development as it looks to branch out further in the travel industry and attract new readers, according to FishbowlNY
Starting Nov. 16th, Michaela Guzy will take on her new role after most recently serving as VP of travel and business development for magazine Travel + Leisure.
She originally joined the New York-based company in 2007 and has worked in various travel advertising and sales management roles since.
Before American Express Publishing, she was with Hearst Corporation’s Town & Country magazine as travel and consumer electronics director; Condé Nast as a media manager; and full-service ad agency Deutsch Inc. as an assistant media planner
American Express Publishing, a wholly owned subsidiary of the American Express Company, delivers lifestyle expertise through publications like Travel + Leisure, Food & Wine, Departures and Executive Travel. The company also produces a number of travel, cooking and financial books, while operating at luxury marketing events.
In this new leadership role, Guzy will direct American Express Publishing
’s corporate integrated marketing and sales travel advertising accounts in the Southeast United States, Caribbean, Canada, Mexico, Central America, South America, India and Europe.
She also will oversee non-travel-related accounts throughout the Southeast, while working to broaden the publisher’s overall influence.
“We are thrilled to have someone so experienced and well connected in the travel industry to help American Express Publishing expand in this critical endemic advertising category,” Stacey Staaterman, VP of integrated marketing, corporate marketing and sales, said in a prepared statement.
She continued that Guzy’s work will be instrumental in enhancing the company’s travel authority domestically and internationally in support of its many relationships and partnerships in this area.
Guzy is taking on her new title after Richard Story, editor-in-chief of Departures, was promoted to SVP of American Express Publishing.
“Richard’s dynamic vision and enormous talent have contributed to making Departuresthe world class brand that it is today,” President and Chief Executive Officer Ed Kelly said in a company release. “With unbridled passion and skill, Richard has led an award-winning team in securing Departures' prestigious place in a category all its own.”
Story, who will continue serving as Departures editor-in-chief in his new function, has been with American Express Publishing for 10 years, and also serves as editorial director of Black Ink, which is published quarterly only for Centurion members.
Earlier this week, consulting firm McPheters & Co. named Food & Wine’s iPad application, which launched last month, as one of its top 10 digital publications.
Condé Nast's The New Yorker topped the list, with a score of 14 points out of a possible 15, while the other nine publications, including Time's Inc's Fortune, Time and Sports Illustrated; The Wall Street Journal; and USA Today, joined Food & Wine with a score of 13.
The consulting firm’s iMonitor rating system based its scoring on each digital application’s design, functionality and use of rich content.
The List database was unable to confirm which marketing and communications agencies, if any, that American Express Publishing currently works with.
The Nielsen Company reported that American Express Publishing spent $400,000 on measured media in 2009. About $320,000 was spent on national magazine ads, about $54,000 was spent on local newspaper ads and about $14,000 was spent on B-to-B initiatives.
American Express Publishing Corporation
1120 Avenue of the Americas
New York, NY 10036
Vice President, Global Travel & Strategic Development
Vice President, Corporate Marketing & Sales
Cara David Senior
Vice President, Corporate Marketing & Integrated Media