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Meredith Corporation | Company Profile, Marketing Contacts, Media Spend, Brands




Headquartered in Des Moines, IA, Meredith Corporation is a media and marketing company that is involved in magazine and book publishing, television broadcasting and brand licensing. The company's publication portfolio includes Better Homes and Gardens, Parents, Ladies' Home Journal, Family Circle and Fitness.

Main Telephone (515) 284-3000
Main Fax (515) 284-3911
Primary Address
1716 Locust Street
Des Moines, IA 50309-3023
USA

Meredith Corporation Contacts

Contacts (5/114)
Name Title State
Steve L. President & Chief Executive Officer IA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (515) 284-3000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1716 Locust Street
Des Moines, IA
50309-3023
USA

John S. Z. Chief Development Officer & General Counsel IA
Art S. Vice President & Chief Communications Officer IA
Joe C. Vice President & Chief Financial Officer IA
Andy W. Chief Digital Officer IA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
American Baby *
Better Homes & Gardens ******
Scrapbooks 101 *
Country Gardens *
Quilting 101 *

Agency Relationships


Brand Agency Service From To
********* ******** *** ****** ********* public relations 2010 present
******** *********** ***** ****** Digital 2006 present

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DailyVista

Meredith beefs up digital side with new SVP hire


is relying heavily on its digital capabilities and has hired an industry vet to take advantage of it.

Carolyn Bekkedahl (pictured right) has been named senior vice president of digital sales, where she will oversee all of Meredith's digital sales operations across AllRecipes.com and its entire Women's network. According to Meredith, these properties reach about 40 million unique visitors per month.

Allrecipes.com is the popular food site that Meredith bought from Reader’s Digest Association earlier in the year.

Most recently, Bekkedahl was chief revenue officer for Gilt City, the local focused branch of online luxury flash sale site Gilt Groupe.

Meredith has posted strong digital growth as its traditional business struggles. In the third quarter ending in June, digital ad revenues were strong.

The move represents a sort of about-face for Bekkedahl, who spent years in the magazine world before going the online route. Her publishing career includes stints as publisher of Shape and president of corporate sales at Shape’s parent American Media Inc.

“What’s exciting about Meredith is all the transformation that they’ve undergone,” she said. “Obviously, digital advertising is a major part of Meredith’s revenue. It’s putting the emphasis where the money is flowing.”

She’ll report to Dick Porter, president of media sales for Meredith’s National Media Group, which includes magazine brands like Ladies’ Home Journal and Parents.

The company spent $83 million last year on advertising, according to Kantar Media, most of which went towards magazines ads. Meredith utilizes an in-house marketing and advertising team for almost all of its branded publications and properties.


Meredith Corporation
1716 Locust St.
Des Moines, IA 50309
(515) 284-3000

Steve Lacy
Chairman & Chief Executive Officer
(515) 284-3895 (Direct)
steve.lacy@meredith.com

Dick Porter
President, Media Sales - National Media Group
(515) 284-3000
richard.porter@meredith.com

Carolyn Bekkedahl
Senior Vice President, Digital Sales
(515) 284-3000
richard.porter@meredith.com