Meredith Corporation | Company Profile, Marketing Contacts, Media Spend, Brands
Headquartered in Des Moines, IA, Meredith Corporation is a media and marketing company that is involved in magazine and book publishing, television broadcasting and brand licensing. The company's publication portfolio includes Better Homes and Gardens, Parents, Ladies' Home Journal, Family Circle and Fitness.
|Main Telephone||(515) 284-3000|
|Main Fax||(515) 284-3911|
Meredith Corporation ContactsContacts (5/114)
|Steve L.||President & Chief Executive Officer||IA|
Sample of Associated Brands
|John S. Z.||Chief Development Officer & General Counsel||IA|
|Art S.||Vice President & Chief Communications Officer||IA|
|Joe C.||Vice President & Chief Financial Officer||IA|
|Andy W.||Chief Digital Officer||IA|
|Better Homes & Gardens||******|
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Meredith beefs up digital side with new SVP hire
Carolyn Bekkedahl (pictured right) has been named senior vice president of digital sales, where she will oversee all of Meredith's digital sales operations across AllRecipes.com and its entire Women's network. According to Meredith, these properties reach about 40 million unique visitors per month.
Allrecipes.com is the popular food site that Meredith bought from Reader’s Digest Association earlier in the year.
Most recently, Bekkedahl was chief revenue officer for Gilt City, the local focused branch of online luxury flash sale site Gilt Groupe.
Meredith has posted strong digital growth as its traditional business struggles. In the third quarter ending in June, digital ad revenues were strong.
The move represents a sort of about-face for Bekkedahl, who spent years in the magazine world before going the online route. Her publishing career includes stints as publisher of Shape and president of corporate sales at Shape’s parent American Media Inc.
“What’s exciting about Meredith is all the transformation that they’ve undergone,” she said. “Obviously, digital advertising is a major part of Meredith’s revenue. It’s putting the emphasis where the money is flowing.”
She’ll report to Dick Porter, president of media sales for Meredith’s National Media Group, which includes magazine brands like Ladies’ Home Journal and Parents.
The company spent $83 million last year on advertising, according to Kantar Media, most of which went towards magazines ads. Meredith utilizes an in-house marketing and advertising team for almost all of its branded publications and properties.
1716 Locust St.
Des Moines, IA 50309
Chairman & Chief Executive Officer
(515) 284-3895 (Direct)
President, Media Sales - National Media Group
Senior Vice President, Digital Sales