Publishers Clearing House | Company Profile, Marketing Contacts, Media Spend, Brands
Publishers Clearing House is a sweepstakes and direct mail operator. The company, headquartered in Port Washington, NY, has direct mail offerings that include household items, personal care products, entertainment, collectibles and food items throughout North America and the United Kingdom.
|Main Telephone||(516) 883-5432|
|Main Fax||(516) 883-8990|
Publishers Clearing House ContactsContacts (5/13)
|Andrew G.||President & Chief Executive Officer||NY|
Sample of Associated Brands
|Denise L.||Product Owner, PCHSearch/Frontpage at Publishers Clearing House||NY|
|Jason J.||Chief Marketing Officer||NY|
|Deborah H.||Executive Vice President||NY|
|Todd S.||Senior Vice President, Creative||NY|
|Publishers Clearing House||********|
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Score 75 – Account in Jeopardy: Publishers Clearing House hires CMO to lead new focus
Subject: Digital, mobile, TV
Company: Publishers Clearing House (PCH), Port Washington, N.Y.-based direct marketing company that sells magazine subscriptions and products through sweepstakes and prize promotions.
Opportunity: Hired Jason John as its first CMO to lead marketing, with a focus on PCH’s digital and mobile properties. Readers with mobile and digital expertise should engage John right away as he gets started on growing
Experience: John spent the last four years at members-only flash site Gilt Groupe as VP of online, mobile and social marketing. Before Gilt, he was VP of e-commerce at RedCats USA for four years.
Digital Growth: PCH is known for its million dollar sweepstakes and magazine subscription business, but it’s future is in combining mobile and games with sweepstakes activity. That’s where PCH Digital comes in. Earlier this year, the company hired Mark Cullinane, formerly a corporate VP at GSN, as VP and GM of the digital team to expand into new digital business like games (VentureBeat reports. Now, John with use his experience in marketing digital pure-play businesses to build an entertainment and media network.
Media Spend: PCH allocated about $58 million towards paid ads last year, including $42 million on TV ads and $11 million on digital. The focus of marketing dollars will increasingly be on PCH’s digital businesses.
Agency Relationship: Horizon Media handles PCH’s media planning and buying, according to The List.
Publishers Clearing House
382 Channel Dr.
Port Washington, NY 11050
Chief Marketing Officer
Vice President & General Manager, Digital