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Rodale, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Rodale, Inc., consists of magazines that focus on health and wellness and include publications such as Men's Health, Organic Gardening and Runner's World. Its book unit publishes titles on subjects such as cooking, health, and nature that it markets through retail and direct marketing channels. Headquartered in Emmaus, PA, Rodale also has an international book publishing division based in London.

Main Telephone (610) 967-5171
Main Fax (610) 967-8963
Primary Address
400 South 10th Street
Emmaus, PA 18098
USA

Rodale, Inc. Contacts

Contacts (5/55)
Name Title State
Maria R. Chairman & Chief Executive Officer PA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (610) 967-5171
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 400 South 10th Street
Emmaus, PA
18098
USA

Bart Y. Chief Running Officer PA
David W. Senior Vice President, General Manager & Editor-In-Chief - Runner's World NY
Joyce S. Senior Vice President, Marketing PA
Beth B. Senior Vice President, Digital Operations & Strategy PA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Bicycling ******
Men's Health *******
Organic Gardening *****
Prevention *******
Runner's World *******

Agency Relationships


Brand Agency Service From To
***'* ****** ******** ******* creative 2012 present
******, ***. ****** direct response broadcast 1996 present
******, ***. ***** ********* digital 2004 present
******, ***. *********, *** media buying & planning 2004 present
******, ***. ******* ***** ***** Digital unknown present

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DailyVista

Rodale publisher ups VP, Brand, Digital Communications


The Research
Magazine publisher Rodale, Inc., has promoted Allison Hobson Falkenberry to the role of vice president of brand and digital communications, effective immediately, the company announced.
 
Her new capacity at the Emmaus, Pa.-based company is an expansion of her current role, and will require her oversight of Rodale’s corporate, brand, book, international and digital media relations efforts.
 
Falkenberry reports to Gregg Michaelson, president of integrated marketing and sales and chief marketing officer, though she’ll be based out of Rodale’s business unit in New York.
 
A Rodale spokesperson told DailyVista on background that Falkenberry would prefer not to divulge any additional details about her new position because she “wants some time to grow into her new role,” and wanted to hold off in an effort to provide more robust information about her goals, objectives and partnership strategies.
 
She added that as far as Rodale is concerned, its audience demographics differ depending on its properties. Our source said that the company’s various publications attract a loyal audience base of men and women interested in a healthy lifestyle.
 
Rodale’s publications and properties cover all topics relevant to health and wellness. Its portfolio of magazines include the following: Men’s Health; Prevention; Women’s Health; Runner’s World; Bicycling; Running Times; and Organic Gardening.
 
The List database reports that New York-based Euro RSCG Discovery has done its email, direct mail and collateral campaigning since 2004.
 
According to The Nielsen Company, Rodale spent about $13.3 million of its marketing dollars in 2009. About $7.7 million naturally went to national magazine ads, about $4.2 million was spent on Internet ads and about $740,000 was put toward network television ads.

Rodale, Inc.
33 East Minor Street
Emmaus, PA 18098
(610) 967-5171
 
Gregg Michaelson
President, Integrated Marketing & Sales & Chief Marketing Officer
(610) 967-8052
 
Maria Rodale
President & Chief Executive Officer
(610) 967-8305

Rodale, Inc.
733 Third Avenue
Fifteenth Floor
New York, NY 10017
 
Allison Hobson Falkenberry
Vice President, Brand & Digital Communications
(610) 967-5171