Simon & Schuster, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Simon & Schuster, Inc. is one of the largest English language publishing companies in the world. The company publishes consumer fiction, non-fiction, audio books, e-books, and delivers book content on CD-ROM, and has a children's publishing division. Simon & Schuster, Inc. is headquartered in New York, NY. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **
|Main Telephone||(212) 698-7000|
|Main Fax||(212) 698-7004|
Simon & Schuster, Inc. ContactsContacts (5/28)
|Liz P.||Executive Vice President & Chief Marketing Officer||NY|
Sample of Associated Brands
|Carolyn R.||President & Chief Executive Officer||NY|
|Louise B.||President & Publisher - Gallery Publishing Group||NY|
|Susan M.||President, Scribner Publishing Group & Publisher, Touchstone Books||NY|
|Jon A.||President & Publisher - Children's Publishing Division||NY|
|The Free Press||****|
|Simon & Schuster||******|
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Social Media, Email Opps: Simon & Schuster reorganizes digital, marketing depts
Subject: digital, social media, email, mobile, video content, partnerships
Company: CBS Corporation.
Opportunity: S&S has made the decision to reorganize its digital and corporate marketing departments by combining the two. Hopefully, this reorganization will enable the publisher to “tap the full potential” of its digital tools and promote “discovery of [S&S's] books via all traditional and digital marketing means at our disposal.” As part of the shake-up, Liz Perl has been promoted to EVP and CMO of the new group, which will run the publisher’s websites, as well as increase utilization of digital marketing channels (social media, author videos, email and mobile marketing). Given the reorganization, expect an increase in digital channel opportunities and reach out to Perl as the newly created team begins 2015 planning.
New Team: In a letter to the company, president and CEO Carolyn Reidy provided information about new team members, who will be reporting to Perl. Included are: Sue Fleming, VP, executive director of content and programming; Ken Judy, VP of technology; David Krivda, VP of product development; Kevin Myers, associate manager of production; and Adrian Norman, VP of marketing and new products.
In addition to the new team, Perl will oversee company-wide marketing efforts, including the retail marketing group and education and library marketing department.
Reidy also announced the departure of EVP and chief digital officer, Ellie Hirschhorn.
E-Book Library Lending Program: S&S recently announced that it would be making all of its e-titles available to libraries, without requiring the library to participate in S&S’s “Buy Now” program. While the American Library Association was largely supportive of the initiative, which originally required libraries to act as vendors for the publisher, many libraries felt the retail aspect was diametrically opposed to the main purpose of a library – providing communities with free books. While the “Buy Now” option is still available to libraries that would like to offer it, the ones that don’t are now also allowed access to S&S’s digital catalog.
The library lending program encompasses all of S&S’s digital books, including classics such as ”Old Man and the Sea” by Ernest Hemingway, and modern bestsellers, such as “The Perks of Being a Wallflower” by Stephen Chbosky.
Milq Partnership: In Oct., S&S announced a partnership with social media platform, Milq. Milq operates a culture-sharing app and website, which allows users to “find and experience amazing creations across the world of culture and to connect with people who share our taste.” The partnership allows Milq users to share audio and video around their favorite books on Milq, which are added to thematic playlists called “Beads.”
According to S&S: “Milq is an exciting new and wholly original forum that will enable authors and readers to connect in a way that extends well beyond the previous limits of author-reader interaction.” Milq piqued S&S’s interest because of the “seemingly insatiable public appetite to learn more about the likes, interests and pursuits” of readers’ favorite authors.
New Book Releases: In the Q3 earnings call, Les Mooves stated that Q4 would see the release of books from Stephen King, Tony Robbins and Mary Higgins Clark.
Media Spend: In 2013, S&S spent $3.5 million on measured media (per Kantar Media). This represents 2% of parent company CBS’ total media spend for 2013. S&S’s spend was allocated mainly to print spend ($2.5 million). The remaining $1 million was split between digital ($863,000); broadcast ($146,000); radio ($39,500); and out-of-home ($35,500). Look for digital to increase dramatically the most over the next few years.
Agency Relationships: According to The List, S&S handles creative and media work in-house.
Simon & Schuster, Inc.
1230 Avenue of the Americas
New York, NY 10020
Executive Vice President & Chief Marketing Officer
Vice President, Marketing & New Products - Digital & Corporate Marketing
Vice President & Executive Director, Content & Programming – Digital
Manager, Online Marketing