PulteGroup, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
PulteGroup, Inc. is one of the largest U.S. home builders. The company, headquartered in Bloomfield Hills, IL, offers single-family residences, townhouses, condominiums, and duplexes. The company also operates its Active Adult unit, which targets the older adult sector.
|Main Telephone||(505) 761-9606|
PulteGroup, Inc. ContactsContacts (5/16)
|Robert O.||Executive Vice President & Chief Financial Officer||GA|
Sample of Associated Brands
|James E.||Executive Vice President, Human Resources||GA|
|Wade M.||Vice President, Sales||NM|
|Jim Z.||Vice President, Investor Relations & Corporate Communications||GA|
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Score 66 – On the Brink: Homebuilder PulteGroup names new CMO to lead branding
Subject: print, newspapers, outdoor, broadcast, online, digital
Company: PulteGroup, the nation’s largest homebuilding company. It offers single-family residences, townhouses, condominiums and duplexes.
Experience: PulteGroup as hired ex-Coca-Cola exec Manish Shrivastava as VP and CMO. Shrivastava will report to the EVP of homebuilding operations and be responsible for leading marketing strategy, consumer insights and marketing communications across the company’s portfolio of brands, which includes Pulte Homes, Centex, Del Webb and DiVosta Homes. He will be charged with leading branding within communities across the country as well as the company’s online presence to highlight the entire consumer experience from shopping to construction to enjoying a new home.
Media Spend: Measured media spend for PulteGroup dropped 21.7% from 2102 to 2013 – from $11.3 million to $8.8 million. Most of the spend was allocated to broadcast ($3.6 million), print ($1.8 million; mainly newspapers) and outdoor ($1.9 million).
Agency Relationships: According to The List, PulteGroup’s agency roster includes Organic, Inc. (creative AOR since Dec. 2013)
Challenging Environment: The homebuilding industry experienced strong sales in the first half of 2013 but momentum began to slow in the third quarter and then stall in the fourth quarter. Residential investment, including construction of single-family and multifamily homes, residential remodeling, and brokers' fees, accounted for 3.1 percent of gross domestic product in Q4, less than half the peak contribution of 6.6 percent in 2006, Bloomberg Businessweek reports. However, homebuilders are anticipating a more normal housing market in 2014, including rising home sale prices, so marketing efforts should continue to rise.
2475 Northwinds Pkwy.
Alpharetta, GA 30009
Chief Marketing Officer