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PulteGroup, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




PulteGroup, Inc. is one of the largest U.S. home builders. The company, headquartered in Bloomfield Hills, IL, offers single-family residences, townhouses, condominiums, and duplexes. The company also operates its Active Adult unit, which targets the older adult sector.

Main Telephone (505) 761-9606
Main Fax
Primary Address
7601 Jefferson Street
Albuquerque, NM 87109
USA

PulteGroup, Inc. Contacts

Contacts (5/17)
Name Title State
Robert O. Executive Vice President & Chief Financial Officer GA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (404) 978-0100
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 7601 Jefferson Street
Albuquerque, NM
87109
USA

Ryan M. President GA
James E. Executive Vice President, Human Resources GA
Wade M. Vice President, Sales NM
Jim Z. Vice President, Investor Relations & Corporate Communications GA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
PulteGroup, Inc. *******
Del Webb *******
Centex ******
Pulte Homes *******

Agency Relationships


Brand Agency Service From To
**********, ***. *** ******** *****, ***. Creative 2016 present
**********, ***. ***** ******** Media Planning unknown present

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DailyVista

Score 66 – On the Brink: Homebuilder PulteGroup names new CMO to lead branding


Subject: print, newspapers, outdoor, broadcast, online, digital

Company: PulteGroup, the nation’s largest homebuilding company. It offers single-family residences, townhouses, condominiums and duplexes.

Opportunity: Hired VP and CMO to lead branding through the entire customer experience, so look for more print, outdoor and broadcast opportunities. 

Additional Insight

Experience: PulteGroup as hired ex-Coca-Cola exec Manish Shrivastava as VP and CMO. Shrivastava will report to the EVP of homebuilding operations and be responsible for leading marketing strategy, consumer insights and marketing communications across the company’s portfolio of brands, which includes Pulte Homes, Centex, Del Webb and DiVosta Homes. He will be charged with leading branding within communities across the country as  well as the company’s online presence to highlight the entire consumer experience from shopping to construction to enjoying a new home.  

Media Spend: Measured media spend for PulteGroup dropped 21.7% from 2102 to 2013 – from $11.3 million to $8.8 million. Most of the spend was allocated to broadcast ($3.6 million), print ($1.8 million; mainly newspapers) and outdoor ($1.9 million).

Agency Relationships: According to The List, PulteGroup’s agency roster includes Organic, Inc. (creative AOR since Dec. 2013)

Challenging Environment: The homebuilding industry experienced strong sales in the first half of 2013 but momentum began to slow in the third quarter and then stall in the fourth quarter. Residential investment, including construction of single-family and multifamily homes, residential remodeling, and brokers' fees, accounted for 3.1 percent of gross domestic product in Q4, less than half the peak contribution of 6.6 percent in 2006, Bloomberg Businessweek reports. However, homebuilders are anticipating a more normal housing market in 2014, including rising home sale prices, so marketing efforts should continue to rise.

PulteGroup, Inc. 
2475 Northwinds Pkwy.
Suite 600
Alpharetta, GA 30009
(770) 381-3450

Manish Shrivastava 
Chief Marketing Officer
(700) 381-3450

Irene Hall 
Manager, Marketing
(770) 381-3450
irene.hall@pulte.com