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Public Storage, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Public Storage, Inc. is one of the largest self-storage facilities in the world. In addition to its storage services, the company offers other related products and services, such as truck rentals. Public Storage is headquartered in Glendale, CA.

Main Telephone (818) 244-8080
Main Fax (818) 241-9489
Primary Address
701 Western Avenue
Glendale, CA 91201
USA

Public Storage, Inc. Contacts

Contacts (5/11)
Name Title State
Ronald H. Vice Chairman, Chief Executive Officer & President CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (818) 244-8080
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 701 Western Avenue
Glendale, CA
91201
USA

John R. Senior Vice President & Chief Financial Officer CA
David D. President, Real Estate Group CA
Mark D. Senior Vice President & Chief Information Officer CA
John S. Executive Vice President, Property Operations CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Public Storage, Inc. *******

Agency Relationships


Brand Agency Service From To
****** *******, ***. *** ****** ***** digital 2007 present
****** *******, ***. ******* ********* ***** media buying & planning unknown present
****** *******, ***. *** ***** creative, digital, media buying & planning 2013 present

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DailyVista

Direct Response Opps: Public Storage to continue higher online, TV ad investments


Subject: Digital, online advertising, TV

Company: Public Storage (PS), Glendale, Calif.-based self-storage facility with 2,200 facilities across the US and Europe. 

Opportunity: Will continue to spend more on online advertising this year, as part of efforts to expand occupancy during down periods without relying so much on aggressive discounting and promotions.  Q4 and Q1 are the top two periods to drive occupancy because storage sales tend to fall off at the end of the year and pick up again in summer. Therefore, secure direct response investments for Q3 (top occupancy period), Q4 and spring 2016 since the surging, highly competitive self-storage category is driving higher marketing spending. If you weren’t already depressed by the state of our “improving” retail economy, the self-storage industry is booming thanks partly to a rise in what CEO Ronald Havner calls the four Ds: death, divorce, disaster and dislocation. 

Furthermore, PS’s

Additional Insight

Media Spend: Advertising and selling expense in 2013 ($27 million) was almost half  of 2011′s amount ($43 million) because PS phased out its Yellow Pages advertising program in 2012 and continues to reduce traditional offline media spending. But, as Reyes said, TV spending was back up last year. According to iSpot.tv, $9.1 million went towards national TV ads in 2014 (2014 spending breakdown right), up from only $2.9 million in 2013. 

Agency Relationship: Irvine, Calif.-based WundermanWest (WPP) produced PS’s new ads that started airing early last year.

Public Storage
701 Western Ave.
Glendale, CA 91201 
(818) 244-8080

Ronald Havner
Vice Chairman, Chief Executive Officer & President
(818) 244-8080
rhavner@publicstorage.com

David Collins
Director, Corporate Marketing
(818) 244-8080
dcollins@publicstorage.com